The document provides a media coverage update, reporting that non-Super Bowl marketing since October 1st has generated over 49 million impressions and more than $1.2 million in media value from 34 placements. These placements included coverage in print publications like Hemispheres and the Boston Globe as well as digital outlets and influencers.

1. DIGITAL &
COMMUNICATIONS
UPDATE

2. MEDIA COVERAGE UPDATE
• Non-Super Bowl, Tripadvisor and spring break marketing/messaging
• 34 assists and placements since Oct. 1 totaling
• More than 49 million impressions
• More than $1.2 million in media value
• Includes coverage in:
• Hemispheres, Boston Globe, Conde Nast, Orlando Magazine, Travel +
Leisure, numerous digital outlets/influencers
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9. THANK YOU!