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Covid travel sentiment weekly report destination analysts 3-29-21

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Covid travel sentiment weekly report destination analysts 3-29-21

  1. 1. RESEARCH FINDINGS March 29, 2021
  2. 2. METHODOLOGY • Weekly tracking survey of a representative sample of adult American travelers in each of four U.S. regions • Designed to track traveler sentiment and generate insights into when tourism businesses can expect demand to return and from whom • Week 55 data (fielded March 26-28) will be presented today • 1,200+ fully completed surveys collected each wave • Confidence interval of +/- 2.8% • Data is weighted to reflect the actual population of each region
  3. 3. Independent, Unbiased Research
  4. 4. After retreating slightly last week, more travel optimism is being expressed Travel planning and booking has grown since the start of the year, setting new pandemic records More travelers are planning on getting vaccinated. Meanwhile, travelers still believe in pandemic vigilance in the post-vaccine world Summer 2021 is on. Nearly two-thirds say they will take a summer vacation this year The overall economic position of traveling households appears to be solid TAKEAWA YS
  5. 5. After retreating slightly last week, more travel optimism is being expressed
  6. 6. 8.9% 44.4% 31.2% 13.0% 2.5% 0% 10% 20% 30% 40% 50% Get much better Get better Neither worsen nor get better Get worse Get much worse EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United States to change? (Select one) In the next month the coronavirus situation will (Base: Wave 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) 15.5% 18.5% Last week 53.3% 52.2% Last week
  7. 7. 21.8% 53.3% 61.5% 34.7% 15.5% 0% 10% States to change? 50% In the next month the coronavirus situation will 40% 30% (Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 20% 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 60% 70% 80% EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK (MARCH 20-MARCH 21 Question: In the NEXT MONTH, how (if at all) do you expect the severity of the coronavirus situation in the United 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.) “Worse” or “Much worse” “Better” or “Much better”
  8. 8. Question: Which best describes how excited you are about LEISURE TRAVEL in this year (2021)? (Please answer using the 11-point scale below) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXCITEMENT FOR LEISURE TRAVEL IN 2021 8.5% 2.9% 2.0% 4.1% 4.8% 14.0% 10.9% 13.0% 12.6% 8.7% 18.6% 0% 5% 10% 15% 20% 25% 30% 0 - I am not at all excited 1 2 3 4 5 6 7 8 9 10 - I am extremely excited 63.7% 64.4% Last week
  9. 9. EXCITEMENT FOR LEISURE TRAVEL IN 2021 More Excitement Mean Score (0 - 10-point scale) Less Excitement Question: Which best describes how excited you are about LEISURE TRAVEL in this year (2021)? (Please answer using the 11-point scale below) 5.8 6.1 5.7 6.1 5.9 5.9 5.9 6.2 6.2 6.2 6.6 6.4 6.3 5.0 5.2 5.4 5.6 5.8 6.0 6.2 6.4 6.6 6.8 January 1-3 January 8-10 January 15-17 January 22-24 January FebruaryFebruaryFebruaryFebruaryMarch 5- 29-31 5-7 12-14 19-21 26-28 7 March 12-14 March 19-21 March 26-28
  10. 10. 8.5% 2.4% 3.9% 4.8% 3.5% 15.5% 7.6% 12.9% 14.6% 8.3% 18.1% 0% 5% 10% 15% 20% 25% 0 - Not at all excited 1 2 3 4 5 - Neutral – Neither excited nor unexcited 6 7 8 9 10 - Extremely excited EXCITEMENT TO TRAVEL NOW Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the next month. How excited would you be to go? (Assume the getaway is to a place you want to visit) (Base: Wave 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) 61.4% 60.5% Last week
  11. 11. 5.5 4.0 4.1 4.5 4.74.7 5.0 5.1 5.0 6.0 5.2 5.3 5.3 5.0 5.1 4.9 4.8 5.2 5.0 5.5 5.35.3 5.6 5.6 5.6 5.6 5.6 5.7 5.7 5.6 5.6 5.3 5.4 5.0 5.15.1 5.4 5.3 5.35.3 5.2 5.6 5.4 5.7 5.5 5.5 5.8 5.8 5.9 6.2 6.2 6.1 6.1 4.0 3.6 3.5 3.0 4.0 4.5 5.0 5.5 6.0 6.5 March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19 April 24-26 May 1-3 May 8-10 May 15-17 May 22-24 May 29-31 June 5-7 June 12-14 June 19-21 June 26-28 July 3-5 July 10-12 July 17-19 July 24-26 July 31-Aug… August 7-9 August 14-… August 21-… August 28-… September… September… September… September… October 2-4 October 9-… October… October… Oct 30-Nov 1 November… November… November… November… December… December… December… December… January 1-3 January 8-10 January… January… January… February 5-7 February… February… February… March 5-7 March 12-14 March 19-21 March 26-28 Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the next month. How excited would you be to go? (Assume the getaway is to a place you want to visit) EXCITEMENT TO TRAVEL NOW (MARCH 2020-MARCH 2021) MEAN SCORE (0-10) More Excitement Less Excitement
  12. 12. 5.9% 1.4% 3.7% 2.6% 2.9% 18.8% 9.1% 13.6% 16.9% 8.0% 17.1% 0% 5% 10% 15% 20% 25% 0 - Not at all excited 1 2 3 6 5 - Neutral – Neither excited nor unexcited 4 7 8 9 10 - Extremely excited OPENNESS TO TRAVEL INSPIRATION Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit? (Base: Wave 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) 64.7% 63.2% Last week
  13. 13. 5.1 4.4 4.5 4.4 4.7 5.0 5.1 5.0 5.0 5.2 4.8 5.6 5.4 5.2 5.2 4.9 5.0 4.9 4.7 5.2 5.0 5.3 5.1 5.3 5.2 5.4 5.6 5.4 5.4 5.4 5.5 5.6 5.3 5.2 5.2 5.1 5.0 4.9 5.25.2 5.4 5.4 5.7 6.0 5.9 6.1 5.9 6.0 6.0 6.0 6.0 6.3 6.4 6.5 6.5 3.0 4.0 3.5 4.5 5.0 5.5 6.0 6.5 7.0 March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19 April 24-26 May 1-3 May 8-10 May 15-17 May 22-24 May 29-31 June 5-7 June 12-14 June 19-21 June 26-28 July 3-5 July 10-12 July 17-19 July 24-26 July 31-Aug 2 August 7-9 August 14-16 August 21-23 August 28-30 September… September… September… September… October 2-4 October 9-11 October… October… Oct 30-Nov 1 November… November… November… November… December… December… December… December… January 1-3 January 8-10 January 15-… January 22-… January 29-… February 5-7 February… February… February… March 5-7 March 12-14 March 19-21 March 26-28 Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit? OPENNESS TO TRAVEL INSPIRATION (MARCH 2020-MARCH 2021) MEAN SCORE (0-10) More Open Less Open
  14. 14. 59.5% 58.6% 58.4% 57.2% 54.1% 54.0% 53.9% 52.2% 48.4% 47.3% 42.5% 42.0% 38.5% 35.5% 34.2% 32.7% 30.6% 27.9% 26.6% 20.4% 18.6% 15.6% 14.6% 0% 10% 20% 30% 40% 50% 60% 70% Traveling on a cruise line Intercity bus travel Traveling by bus or motor coach on a group tour Traveling outside the United States Go to a casino Attending a conference or convention Sporting events - Large venue Attending a performance Train travel (intercity travel - e.g., AMTRAK) Sporting events - Small venue Traveling on a commercial airline Traveling in a taxi/Uber/Lyft Traveling for business reasons Visiting a museum or other indoor attraction Staying in an Airbnb or home rental Visiting an amusement park or other outdoor attractions Dining in a restaurant Visiting an observation deck Staying in a hotel Visiting friends and relatives Going shopping Non-team outdoor recreation Taking a road trip PERCEIVED SAFETY OF TRAVEL ACTIVITIES Question: At this moment, how safe would you feel doing each type of travel activity? (Base: Wave 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) Top 2-Box Score: Percent Selecting Each as “Somewhat Unsafe” or “Very Unsafe”
  15. 15. 49.2% 69.4% 57.8% 40.1% 35% 40% 45% 50% 55% 60% 65% 70% 75% PERCEIVED SAFETY OF TRAVEL ACTIVITIES (MARCH 2020-MARCH 2021) Question: At this moment, how safe would you feel doing each type of travel activity? % Somewhat unsafe or Very unsafe (AVERAGE SCORE FOR ALL ACTIVITES TESTED) (Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)
  16. 16. CONFIDENCE IN ABILITY TO TRAVEL SAFELY 25% 20% (Base: Wave 24-34 and 39-55 data. All respondents, 1,202, 1,246, 1,222, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.) Confident, 21.8% Somewhat confident, 31.6% Not very confident, 24.3% Not at all confident, 8.4% Question: How confident are you that you can travel safely in the current environment? Historical data 35.7% Very confident, 13.9% 35.7% 36.9% 34.2% 32.7% 30% 35% 40% 45% 50% 55% 60% Confident or Very confident Not very confident or Not at all confident
  17. 17. 20.4% 34.9% 16.1% 15.6% 13.0% 0% 10% 20% 30% 40% I'm ready to travel, with no hesitations I'm ready to travel, but feel some hesitation I need a little more time to be ready to travel I need a lot more time to be ready to travel I'm already traveling TRAVEL STATE-OF-MIND Question: When it comes to getting back out and traveling again, which best describes your current state of mind? (Select one) (Base: Waves 12-13 and 15-55. All respondents, 1,257, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.) 66.6%
  18. 18. Pandemic Record High
  19. 19. Historical data 68.9% 10% 8.8% 60% 50% 40% 30% 20% 13.8% 70%75.6% 0% 100% 90% 80% Agree or Strongly agree Disagree or Strongly disagree Strongly agree, 43.0% Agree, 25.9% Neutral (neither agree nor disagree), 17.2% Disagree, 8.5% Strongly disagree, 5.4% AVOIDING INTERNATIONAL TRAVEL How much do you agree with the following statement? Statement: I will be unlikely to travel outside the United States until the coronavirus situation is resolved. 68.9%
  20. 20. 63.1% 60%66.8% 9.3% 13.1% 50% 40% 30% 20% 10% 0% 100% 90% 80% 70% Agree or Strongly agree Disagree or Strongly disagree Strongly agree, 34.7% Agree, 28.4% Neutral (neither agree nor disagree), 23.8% Disagree, 7.9% Strongly disagree, 5.1% How much do you agree with the following statement? Statement: I will be unlikely to attend any conferences or conventions until the coronavirus situation is resolved. Historical data 63.1% AVOIDING CONVENTIONS & CONFERENCES
  21. 21. RESIDENT SENTIMENT
  22. 22. How much do you agree with the following statement? Statement: I feel comfortable going out in my community to restaurants, local attractions and undertaking local activities. 50.8% 49.2% 22.4% 27.7% 10% 20% 30% 40% 50% 60% 70% Historical data Agree or Strongly agree Disagree or Strongly disagree Strongly agree, 19.3% Agree, 29.9% Neutral (neither agree nor disagree), 23.1% Disagree, 17.6% Strongly disagree, 10.1% COMFORT ENJOYING HOME COMMUNITY 49.2%
  23. 23. How much do you agree with the following statement? Statement: I do not want travelers coming to visit my community right now. Historical data 70% 67.6% 47.8% 9.7% 24.4% 0% 10% 20% 30% 40% 50% 60% 80% Agree or Strongly agree Disagree or Strongly disagree Strongly agree, 18.6% Agree, 29.3% Neutral (neither agree nor disagree), 27.8% Disagree, 17.3% Strongly disagree, 7.1% TRAVELERS IN COMMUNITY ARE UNWANTED 47.8%
  24. 24. Historical data 44.4% 22.5% 33.1% 30% 40% 36.2% 10% 20% 50% 60% Happy or Very happy Unhappy or Very unhappy Very happy, 18.0% Happy, 26.4% Neutral, 33.1% Unhappy, 14.3% Very unhappy, 8.2% FEELINGS SEEING AN AD PROMOTING TOURISM TO COMMUNITY Question: How would you feel if you saw an advertisement today promoting your community as a place for tourists to come visit when it is safe? 44.4%
  25. 25. Travel planning and booking has grown since the start of the year, setting new pandemic records.
  26. 26. Question: In the PAST WEEK, which of the following have you done? (Select all that complete the sentence) In the PAST WEEK I have (Base: Waves 54 data. All respondents, 1,208 completed surveys. Data collected March 19-21, 2021) TRAVEL DREAMING & PLANNING IN THE PAST WEEK Day-dreamed about taking a leisure trip 34.7% Talked to a friend or relative about a future 29.2% trip Researched travel ideas online 27.5% Made travel reservations (lodging, 16.2% transportation, tickets, etc.) Researched travel ideas offline (magazines, 12.6% printed visitor guides, etc.) NONE OF THESE 28.7% 0% 10% 20% 30% 40% 50% Day-dreamed about taking a leisure trip 34.7% Talked to a friend or relative about a future 29.2% trip Researched travel ideas online 27.5% Made travel reservations (lodging, 16.2% transportation, tickets, etc.) Researched travel ideas offline (magazines, 12.6% printed visitor guides, etc.) NONE OF THESE 28.7% 0% 10% 20% 30% 40% 50 28.7% 12.6% 16.2% 27.5% 29.2% 34.7% 0% 10% 20% 30% 40% 50%% NONE OF THESE Researched travel ideas offline (magazines, printed visitor guides, etc.) Made travel reservations (lodging, transportation, tickets, etc.) Researched travel ideas online Talked to a friend or relative about a future trip Day-dreamed about taking a leisure trip 71.3%
  27. 27. Question: In the PAST WEEK, which of the following have you done? (Select all that complete the sentence) TRAVEL DREAMING & PLANNING IN THE PAST WEEK Made Travel Reservations None of These 8.0% 15.9% 12.3% 12.7% 11.2% 12.8%13.1% 12.3% 15.1%15.0% 16.5% 15.8% 16.2% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 37.5% 32.0% 36.3% 36.4% 36.4%35.6% 39.8% 36.3% 37.5% 28.9%29.4% 26.2% 28.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 15.9% 12.2% 35.6% 28.3%
  28. 28. Pandemic Record High Pandemic Record High
  29. 29. Question: Even if only tentatively scheduled, in which months do you currently plan to take any leisure trips? (Select all that apply) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) MONTHS OF EXPECTED LEISURE TRIPS IN 2021 8.5% 18.4% 18.5% 26.2% 28.1% 23.8% 21.0% 18.6% 16.0% 16.7% 10.6% 11.3% 5% 0% 10% 15% 20% 25% 30%
  30. 30. 18.4% 18.5% 26.2% 28.1% 23.8% 21.0% 18.6% 16.0% 16.7% 10.6% 11.3% 20.0% 10% 5% 0% 15% 20% 25% 30% 35% April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 Sometime in NONE OF THESE 2022 or later - I HAVE NO PLANS TO TRAVEL RIGHT NOW March 26-28 Jan 1-3 Question: Even if only tentatively scheduled, in which months do you currently plan to take any leisure trips? (Select all that apply) MONTHS OF EXPECTED LEISURE TRIPS IN 2021 Expectations down from beginning of the year Expectations up from beginning of the year Expectations up from beginning of the year
  31. 31. 88.7% of American Travelers Have at Least Tentative Trip Plans Right Now
  32. 32. More travelers are planning on getting vaccinated. Meanwhile, travelers still believe in pandemic vigilance in the post-vaccine world
  33. 33. TRAVELERS HAVING RECEIVED A VACCINE Question: Have you personally received a 60% COVID-19 vaccine? 50% 5.7% 11.1%13.8% 13.6% 14.2% 16.5% 20.1% 24.3% 24.5% 30.4% 37.0% 49.3% 39.6% 0% 10% 20% 30% 40% % Who Say Yes (Base: Waves 27, 30, 35-54 data. All respondents, 1,205, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204 and 1,208 completed surveys.)
  34. 34. EXPECTATIONS TO TAKE A COVID-19 VACCINE Question: Will you take (or have you already taken) one of the COVID-19 vaccines? 44.1% 41.5% 39.2% 42.0% 46.2% 40.7% 44.7% 51.7% 49.6% 54.1% 60.1% 61.4% 58.6% 66.3% 61.0% 62.4% 50.7% 57.0% 54.7% 56.3% 61.9% 61.2% 66.6% 40% 30% 20% 10% 0% 50% 60% 70% % Who Say Yes
  35. 35. VACCINES FOR CHILDREN Question: Will you have your children take a COVID-19 vaccine? (Select one) (Base: Wave 55 data. All respondents with school-aged children, 417 completed surveys. Data collected March 26-28, 2021) Yes, 50.8% No, 27.2% Maybe, 16.5% I don't know, 5.6% 46.7% Last week
  36. 36. Question: Given what you know now, in which month do you expect to receive a vaccine? (Select one) (If you are uncertain, select the month you think it is MOST LIKELY you will get a vaccination) (Base: Wave 55 data. Respondents who have not yet been vaccinated, 621 completed surveys. Data collected March 26-28, 2021) EXPECTED MONTH OF VACCINATION 22.8% 4.3% 1.2% 0.8% 2.7% 4.6% 6.1% 7.1% 17.7% 19.2% March 3.6% April May June 9.9% 0% 10% 20% 30% I WILL NOT RECEIVE A VACCINE After December 2021 December November October September August July
  37. 37. FEELINGS ABOUT TRAVEL IN THE POST-VACCINE WORLD
  38. 38. COMFORT WITH TRAVELING AFTER RECEIVING A VACCINE Question: After receiving a COVID-19 vaccine, how comfortable do you feel with the idea of traveling? (Select the one that best describes you) (Base: Wave 55 data. Respondents who have been vaccinated, 787 completed surveys. Data collected March 26-28, 2021) 16.7% 28.5% 32.6% 20.9% 0% 10% 20% 30% 40% UNCHANGED - Neither more nor less comfortable Slightly less comfortable 0.7% Less comfortable 0.5% Much less comfortable 0.1% Slightly more comfortable More comfortable Much more comfortable 82.0%
  39. 39. TRUE OR FALSE: I think there’s no need to wear a mask if I’ve been fully vaccinated.
  40. 40. BELIEVE THERE IS NO NEED TO WEAR A MASK AFTER VACCINATION TRUE OR FALSE: I think there’s no need to wear a mask if I’ve been fully vaccinated. (Base: Wave 55 data. All respondents, 1,195 completed surveys. Data collected March 26-28, 2021) True, 26.5% False, 73.5% % Who Said “True” Vaccinated: 22.4% Unvaccinated: 30.5%
  41. 41. TRUE OR FALSE: Proof of vaccination should be required to board a commercial airline.
  42. 42. True, 70.6% False, 29.4% BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED FOR COMMERCIAL AIRLINE FLIGHT TRUE OR FALSE: Proof of vaccination should be required to board a commercial airline. (Base: Wave 55 data. All respondents, 1,197 completed surveys. Data collected March 26-28, 2021) % Who Said “True” Vaccinated: 81.0% Unvaccinated: 60.4%
  43. 43. TRUE OR FALSE: Proof of vaccination should be required for international travel.
  44. 44. True, 76.0% False, 24.0% BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED FOR INTERNATIONAL TRAVEL TRUE OR FALSE: Proof of vaccination should be required for international travel. (Base: Wave 55 data. All respondents, 1,195 completed surveys. Data collected March 26-28, 2021) % Who Said “True” Vaccinated: 88.5% Unvaccinated: 63.9%
  45. 45. Summer 2021 is on! Nearly two-thirds say they will take a summer vacation this year
  46. 46. Question: Did you take any LEISURE TRIPS last year (2020) during the summer? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) A LOOK BACK: LEISURE TRAVEL IN THE SUMMER OF 2020 Yes, 36.5% No, 63.5%
  47. 47. Question: How many LEISURE TRIPS did you take during the summer of 2020? (Base: Waves 55 data. All respondents traveling in the summer of 2020, 431 completed surveys. Data collected March 26-28, 2021) SUMMER 2020 TRAVELERS: NUMBER OF TRIPS TAKEN 47.4% 13.0% 6.3% 11.1% MEAN = 2.3 trips 22.2% 0% 10% 20% 30% 40% 50% 1 2 3 4 5 or more
  48. 48. Question: Do you expect to take any LEISURE TRIPS this summer (2021)? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021 Yes, 62.5% No, 37.5%
  49. 49. Question: How many LEISURE TRIPS do you expect you will take during the summer of 2021? (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) EXPECTED LEISURE TRAVEL: TRIPS IN THE SUMMER OF 2021 46.4% 11.9% 7.2% 8.6% MEAN = 2.2 trips 25.9% 0% 10% 20% 30% 40% 50% 1 2 3 4 5 or more
  50. 50. Question: In which summer month(s) will you likely take leisure trip(s) this year? (Select all that apply) (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) EXPECTED MONTHS OF SUMMER LEISURE TRAVEL 50.4% 46.2% 24.7% 41.4% 40% 20% 10% 0% 30% 50% 60% June July August September
  51. 51. Question: Right now, which best describes HOW WELL- DEVELOPED the idea of your first summer leisure trip is in your mind? (Select one) (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) HOW WELL-DEVELOPED IS THE FIRST SUMMER 2021 TRIP 7.9% 20.3% 35.6% 36.2% 0% 10% 20% 30% 40% 50% 60% Not at all developed Not well-developed (I really don't have firm plans yet) Somewhat developed (I have a sense of where and when I will travel) Very well-developed (I have a strong idea of where and when I will travel)
  52. 52. Question: On any trips this summer, will you travel to the following? (Select each you will travel to) (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) EXPECTED PLACES OF TRAVEL: SUMMER OF 2021 8.1% 70.4% 53.5% 0% 20% 40% 60% 80% Out of the country Out-of-state Within my home state
  53. 53. Question: Are you likely to take any STAYCATIONS this coming summer? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED STAYCATIONS: THE SUMMER OF 2021 Yes, 28.3% No, 41.9% Maybe, 29.8% 20.6% Who Took a Staycation in Summer 2020
  54. 54. Question: Which types of destinations are you likely to visit on your summer leisure trips? (Select all that apply) (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021 6.1% 9.9% 15.6% 19.2% 25.6% 26.6% 29.8% 31.5% 44.8% 0% 10% 20% 30% 40% 50% 60% NONE OF THESE Desert destinations/resorts U.S. National Parks State, county or regional parks or recreation areas Mountain destinations/resorts (including ski resorts) Theme or amusement parks Beach destinations/resorts Small towns, villages or rural destinations/attractions Cities or metropolitan areas
  55. 55. EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021 VS 2020 44.8% 29.8% 26.6% 25.6% 19.2% 15.6% 27.1% 31.5% 31.1% 22.1% 16.3% 21.9% 13.1% 7.1% 9.9% 6.8% 5% 0% 10% 15% 20% 25% 30% 40% 35% 45% 50% Beach destinations/resorts Small towns or rural Cities or metropolitan U.S. National Parks destinations areas State, county or regional parks Mountain destinations/resorts Theme or amusement parks Desert destinations/resorts 2021 Expectations Visited in 2020
  56. 56. Question: Which state(s) are you likely to travel to (or within) on any leisure trip(s) this summer? (Select all that you will likely visit or travel within) (Base: Waves 55 data. All respondents expecting to travel for leisure in the summer of 2020, 748 completed surveys. Data collected March 26-28, 2021) EXPECTED PLACES OF TRAVEL: SUMMER OF 2021 5.1% 5.2% 5.2% 5.1% 5.4% 5.4% 6.4% 7.4% 7.5% 8.0% 8.5% 9.1% 9.8% 10.5% 12.3% 20.3% 22.0% 0% 5% 10% 15% 20% 25% 30% California Florida New York Texas Georgia Nevada Arizona North Carolina Colorado Hawaii Utah Washington Pennsylvania Tennessee Ohio Alaska New Jersey
  57. 57. Question: Will you take any trips for business reasons this coming summer? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED BUSINESS TRAVEL: THE SUMMER OF 2021 Yes, 15.6% No, 84.4% 9.8% Who Took a Summer Business Trip in Summer 2020
  58. 58. Question: Will you take any trips for conventions, conferences or other group meetings this coming summer? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED MEETINGS TRAVEL: THE SUMMER OF 2021 Yes, 14.7% No, 85.3% 7.5% Who Traveled for a Group Meeting in Summer 2020
  59. 59. The overall economic position of traveling households appears solid
  60. 60. CONCERNS ABOUT NATIONAL ECONOMY (WAVES 1-55) Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL ECONOMY? 80.8% 78.8% 7.9% 9.7% 0% 10% 70% 60% 50% 40% 30% 20% 80% 90% 100% Concerned (6-10) Unconcerned (0-4) (Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)
  61. 61. CONCERNS ABOUT PERSONAL FINANCES (WAVES 1-55) Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL FINANCES? (Please answer using the scale below) 62.0% 50.1% 21.9% 28.3% 10% 0% 20% 30% 40% 50% 60% 70% 80% Concerned (6-10) Unconcerned (0-4) (Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)
  62. 62. Question: Would you say that you (and your household) are better off or worse off financially than you were a year ago? (Select one) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) FINANCIAL WELL-BEING: 2021 VS. 2020 3.1% 13.1% 53.2% 21.3% 9.3% 0% 20% 40% 60% 80% Much worse off Worse off UNCHANGED - Neither better off nor worse off Better off Much better off 30.6% 16.2%
  63. 63. Question: LOOKING FORWARD— do you feel that a year from now, you (and your household) will be better off financially, or worse off, or just about the same as now? (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED FINANCIAL WELL-BEING: 2022 2.0% 6.7% 52.4% 28.6% 10.3% 0% 20% 40% 60% 80% Much worse off Worse off Just about the same - Neither better off nor worse off Better off Much better off 38.9% 8.7%
  64. 64. Question: LOOKING FORWARD— do you feel that six months from now your total family income will have risen or fallen or stayed about the same? (Select one) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTATIONS FOR INCOME IN THE NEXT 6 MONTHS 1.9% 8.4% 59.9% 22.6% 7.2% 0% 20% 40% 60% 80% It will have fallen significantly It will have fallen It will be about the same It will have risen It will have risen significantly 29.8% 10.3%
  65. 65. Question: Which of these statements best describes the current financial position of your household? (Select one to complete the sentence) This month (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) CURRENT FINANCIAL POSITION 1.5% 5.7% 21.7% 53.4% 17.7% 0% 20% 40% 60% 80% You'll be getting into debt You'll be dipping into your savings You'll just about make ends meet You'll have some money left to save You'll have a lot of money left to save 71.1% 7.2%
  66. 66. Question: Thinking only of your household's finances, do you feel NOW is a good or bad time for you to spend money on leisure travel? (Select one) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) IS IT A GOOD TIME TO PURCHASE TRAVEL PRODUCT? 5.3% 14.7% 41.1% 29.9% 9.0% 0% 20% 40% 60% 80% No - It is a very bad time No - It is a bad time It is neither a good time or bad time Yes - It is a good time Yes - It is a very good time 38.9% 20.0%
  67. 67. Question: In the next 12 months, do you expect to travel more or less for leisure than you did in the most recent 12-month period? (Select one) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED LEISURE TRIPS: NEXT 12 MONTHS I expect to travel more for leisure, 42.0% I expect to travel about the same for leisure, 44.3% I expect to travel less for leisure, 13.7%
  68. 68. Question: In the next 12 months, do you expect to spend more or less for leisure travel than you did in the most recent 12-month period? (Select one) (Base: Waves 55 data. All respondents, 1,202 completed surveys. Data collected March 26-28, 2021) EXPECTED TRAVEL SPENDING: NEXT 12 MONTHS I expect to spend more on leisure travel, 41.7% I expect to spend about the same on leisure travel, 45.5% I expect to spend less on leisure travel, 12.8%
  69. 69. After retreating slightly last week, more travel optimism is being expressed Travel planning and booking has grown since the start of the year, setting new pandemic records More travelers are planning on getting vaccinated. Meanwhile, travelers still believe in pandemic vigilance in the post-vaccine world Summer 2021 is on. Nearly two-thirds say they will take a summer vacation this year The overall economic position of traveling households appears solid TAKEAWA YS
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