Powering Fashion Retail Consumer Insights with Advanced Retail Predictive Analytics! By: Brandon Rael - Vice President, Retail Professional Services - Visionet Systems

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Author – Brandon Rael © All Rights Reserved www.visionetsystems.com
industry trends.

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Author – Brandon Rael © All Rights Reserved www.visionetsystems.com
Powering Fashion Retail Consumer Insights with
Advanced Retail Predictive Analytics
By: Brandon Rael ‐ Vice President, Retail Professional Services ‐ Visionet Systems
Increasingly, fashion retail organizations are challenged to stay trend focused, relevant, competitive, and
most significantly, profitable in this very dynamic socioeconomic climate. Traditionally, before the latest
technological advancements, the typical 12‐18‐month fashion apparel merchandising strategy season
planning worked rather successfully. More predictable trend shifts such as color, silhouettes, fabric and
weather shifts were typically accounted for in most merchandising planning and assortment systems.
Essentially, the fashion houses and retail companies had the absolute advantage in setting trends and
driving where the market was going. However, with the continuous evolution of the retail industry, along
with the increase of socially empowered and mobile‐connected customers, there are significantly more
factors that the retail merchant must take into consideration to build, develop, drive and maintain brand
loyalty & satisfaction.
The Age of Predictive Analytics – Knowing Your Customer
We have effectively entered into an age of advanced predictive analytics, where the retail executive is
challenged to have a continuous and real‐time 360‐degree perspective of their consumers, across all
possible physical and digital shopping channels, along with social influences. Additionally, the onset of the
“Fast Fashion” revolution, has caused a significant disruption for more traditional fashion retail companies.
They have redoubled their efforts to stay ahead of the changing fashion trends, driven primarily from social
media outlets, crowdsourcing, as well as the need to increase the overall speed to market. More traditional
fashion retailers such as Ralph Lauren, Macys and others are turning to advanced predictive business
analytics to compete and thrive in the fast fashion environment, driven by Zara, H&M, Uniqlo and others. By
effectively centralizing all of your consumer insights data, and translating these into visual and predictive
tools that can drive merchandising solutions, you will have the ammunition at hand, to be far more
proactive, vs. reactive to the changing industry trends.
360 Degree View of Today’s
Customer
Emerging Predictive Analytics Trends – 2016
and beyond
The following advanced predictive analytics
trends have recently emerged, and will
continue to evolve in 2016 and beyond as
the demands for increased consumer
insights grow for fashion retailers, to drive
optimal assortments and tightened
inventory management processes:

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Author – Brandon Rael © All Rights Reserved www.visionetsystems.com
1. What the age of Data Democratization really means?
 With knowledge comes great power: Retail organizations are discovering there is an
increasing number business users who need to explore advanced predictive retail analytics
 With great power also comes great responsibility: Democratization of data requires a
multi‐tiered approach, to balance both data accessible and governance
2. Moving to the Cloud = Empowering Advanced Retail Predictive Analytics
 Expandable Cloud Means Increased Scalability: Leveraging the cloud provides scalability,
and once these data points are there, cloud analytics enables fashion apparel retail
companies to be extremely agile
 Significant economic savings: With the costs of leveraging the cloud continuing to drop,
this has stimulated the data cloud boom, as well as stimulated cloud‐based data storage
innovations for fashion apparel retail companies
3. Everything is Mobile
 Mobile First Experience: Business intelligence products with a fluid, agile and scalable
mobile‐first experience have emerged is no longer simply an interface to legacy business
intelligence solutions
 Single Version of the Truth: Since everyone is leveraging the same consolidated data, this
will drive more efficient, accurate and timely decisions
4. Our Brains Are Wired for Sight ‐ Visual Analytics are on the Rise
 Data & Technology are an integral Part of the Conversation: Fashion retail executives are
leveraging their data to explore questions, solve complex problems via insights, and
requiring critical thought long‐term strategies supported by data
 Visual analytics Will be the Unifying Language: Which empowers retail executives to reach
consumer insights rapidly, enable meaningful cross‐functional collaboration, and build a
culture of “data” within the retail organization

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Author – Brandon Rael © All Rights Reserved www.visionetsystems.com
Bringing it all together… The Rise of Self‐Service Predictive Analytics
With the rapid pace and seemingly daily trend shifts in retail, It is evident that the continuous
improvements, innovations, the rise predictive analytics, and most importantly, a self‐service mobile first
business intelligence strategies are not just emerging, rather, they are elevating fashion retailer executive’s
decision‐making capabilities to the next level. There are fascinating predictive analytics innovations, which
enable far more confident decision making, to not an only forecast but to monitor analyze the near real‐time
data. By focusing more organizationally, advanced predictive solutions filter the data into personalized self‐
service dashboards, and visuals, resulting in faster decision making. As your fashion retail business grows
into other categories, shopping channels, geographical regions, and potentially through acquisition, your
cloud‐based predictive analytics suite has to be, extensible, scalable, and flexible to meet these needs.
The ability to track and meet the ever changing needs of your evolving consumer is truly the holy grail for
fashion retail companies. To stay on top of this innovation curve, and not only ride but control the fashion
trend waves always has been a challenge for fashion retail executives. Fear not, there are enterprise
business solutions out there which will meet and exceed your needs, and enable you to carry it with you
wherever you go. In conclusion, there are no segregations between technology, data, and your fashion
retail business. They are now synonymous, and those analytically cultured retail organizations will thrive in
this ever complex, and evolving fashion marketplace.
Author’s Profile:
Written by: Brandon Rael ‐ Vice President, Retail Professional Services ‐ Visionet Systems
Brandon is an accomplished retail strategy and operations executive, trusted advisor, and partner with deep
experience in an industry recognized thought leader. He has led successful unified commerce to cross‐
functional strategic business transformations across multiple retail formats among the Fortune 500 retailers,
including; fashion apparel, luxury, specialty, department store, and e‐commerce. Brandon has an impressive
track record of leading and delivering complex transformational initiatives across the full spectrum of
technology, to meet strategic business objectives, while managing costs and risks.