This document summarizes a presentation by Professor Jean-François Manzoni at the 2018 Gaidar Forum on the business school model for 21st century leaders. It discusses IMD, an independent international business school, and some of the advantages and disadvantages of that model. It also outlines some challenging developments for business schools, including increased competition, more demanding clients, and a growing emphasis on brand. Business schools will need to focus strategically and ensure real individual and organizational impact through transformation journeys and thought leadership to succeed in this environment.

1. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
2018 Gaidar Forum
Moscow, January 6
Dr. Jean-François Manzoni
President and Nestlé Chaired Professor
IMD (Lausanne and Singapore)
+41 79 596 7904 Jean-francois.manzoni@imd.org
Business School Model for 21st
Century Leaders

2. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
International Institute for Management
Development (IMD)
 Independent Business School
 Strong historical connections to practice
 Portfolio of activities: Degree 15-20%, Non-degree 80%
 Resolutely international focus

3. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Independent Business School
 Disadvantages
• “Infrastructure costs” borne
100% by business school
• Revenues typically
 more volatile
 more programme-driven
=> Funding of R&D?
• No natural/internal partners
in relevant complementary
disciplines
 Advantages
• Total focus on what is good
for the business school!
 Facilities, hiring and
promotion, compensation…
 Faster and more independent
decision making
• Culture: connection with
reality & relevance are
mandatory
• Large number of potential
external partners

4. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Positive developments over the last 10-
20 years
 World has become more VUCA
 Executives need updating and stimulation
 Organisations need help!
 Huge growth in market for lifelong learning and OD!
 Technology has become an extraordinary enabler

5. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
1. Competition has increased dramatically!
a. International schools
b. “Local” schools
c. Corporate Universities
d. Technology-based providers
e. Conferences, support-networking groups…
f. Professional service firms (three types)
Challenging developments over the last
10-20 years

6. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
2. Clients becoming ever more demanding!
• Individuals
 under huge time pressure
 growing demands
o relevance
o engagement
o “entertainment”
• Organisations
 differentiate increasingly well various objectives of
“development activities”
 expect from us sustainable behavioural improvement
Challenging developments over the last
10-20 years

7. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
3. Growing importance of Brand
• Ubiquitous rankings…
• Clients overwhelmed with information and proposals
Challenging developments over the last
10-20 years

8. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
 Be rigorously strategically-focused!
Business schools will have to…

9. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
IMD Brand positioning: Real Learning, Real Impact
Individual
impact
Organisational
impact
Transformation Journeys
We strive for impact in
all our programmes
1. Individual implemen-
tation of insights
2. Large scale of
deployment

10. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Thought Leadership
Pedagogical
processes &
interaction tools
REAL
IMPACT
10
•Rigorous
•Relevant
•Insightful
•Actionable
Our execution model

11. Professor Jean-François Manzoni Gaidar Forum, January 16, 2018
Thank you
and
best wishes
of success!