"Mantra" is a special collection by Imaji Studio, and our guiding principle has always been to "focus your mind, nurture your body, cleanse your soul." With these three core values in mind, we've been inspired to incorporate various elements into the upcoming sustainable fashion collection at Imaji Studio.

1. Campaign
Mantra by IMAJI
Studio

2. Mantra Objective
Focused Mind Nurtured Body Cleansed Soul
Revival

3. People
Current
Problems
The Concept
Of Revival
Traditional
Approach
Modern
Concept
Why
Mantra?
Online
Campaign
Catalogue
Visual
Concept

4. People
Current
Problems
Pressure
Treat Themselves Less
Haven’t Forgiven Themselves
Pandemic
External
Internal
Health
Worklife Balance

5. The Problems
Problems will always come into our lives without us knowing. The pressure generated by
these problems can interfere with our physical health and even mental health. Sometimes
issues come from ourselves. Therefore, we as humans can know ourselves like "Do we have
a problem that we can never forgive?" or "have we treated ourselves well?". Movement,
culture, and human lifestyle will continue to develop. Various previously unimaginable
things are now emerging and require humans to be more adaptable to relatively fast
changes.
Not only internal factors but our lives are also affected by external factors. An external
factor that significantly impacts our lives today is the pandemic that has hit our earth for
more than two years. Everyone's lifestyle is changing. The life that has been lived so far has
changed direction. Many terms keep popping up like "new normal," which tries to
neutralize the atmosphere. Work-life balance must be done in times like this. Everyone has
their plan to balance work and life nowadays, it is difficult to distinguish because of the
changes that have occurred, but the reality is that it is not happening.

6. The Definitions Of Mind, Body, and Soul
Mind Body Soul
Body is everything
tangible from the
human body.
Involving organs and
all real actions from
the production of
human organs.
Running, Making
Sounds, Seeing,
Laughter, etc., are
examples of Physical
Qualities.
Mind is an activity of
thinking and all decisions
taken. Not seen as a
physical structure, as
understood in medical
theory. Considered the
center for all actions and
reactions, the Mind
involves more activities
that are not visible to a
person. Thinking Patterns,
Creativity, Idealism, and so
on are examples of Quality
Thinking.
Soul has the meaning of
the spirit or life of
humans. But in
Numerology, this term
involves feeling or
anything intuitive. This
quality greatly affects the
human character and is
considered inherent in
existence and habit.
Grumpy, Compassionate,
Freedom, Happy, etc. are
some examples of
Feeling Qualities.

7. Focus
Your
Mind
Dalam proses adaptasi kita pada masa ini, Memfokuskan pikiran
adalah hal sangat penting. Focusing your mind sangat bermanfaat
dalam produktivitas. Kita dapat mengetahui diri kita tidak fokus
saat kita mulai cepat bosan dalam mengerjakan sesuatu, dan
pikiran kita tidak berada pada apa yang kita sedang kerjakan. Pada
saat fokus, kita dapat membuat rencana lebih matang dan
memvisualisasinya dengan lebih jelas saat kita pikiran kita fokus.
Saat pikiran kita fokus, semua hal yang kita lakukan akan menjadi
lebih cepat selesai, dimana hal itu dapat berimpact baik kepada
kesehatan fisik dan mental kita.

8. Nurture
Your
Body
Menjaga kesehatan fisik kita adalah hal yang wajib dilakukan.
Mengapa hal tersebut sangat penting? Nuturing your body adalah
sebuah kebutuhan dasar dan fondasi bagi manusia . Menjaga
kesehatan fisik kita dapat berdampak kepada diri kita untuk jangka
panjang. Semuanya terhubung. Apabila tubuh kita sehat dan full of
energy, hal tersebut pasti akan mempermudah diri kita untuk
menjalani hari dan lebih produktif. Dalam prakteknya, hal yang
harus kita lakukan untuk mendapat fisik yang prima adalah istirahat
yang cukup, exercise, dan jangan overwork

9. Cleanse
Your
Soul
Cleansed Soul sangat berpengaruh kepada diri kita untuk
pencapai inner peace. Saat jiwa kita mencapai fase Cleansed
diri kita akan lebih mudah untuk melepaskan segala
permasalahan dan emotional block. Diri kita terkadang masih
memikirkan kesalahan dan masih menyesali segala perbuatan
kita dimasa lalu, hal itu merupakan ciri dari jiwa yang belum
bersih dan juga hal itu dapat menjadi penghambat dalam
mencapai inner peace

10. The Concept Of Revival
The problems that people are currently experiencing have a huge
impact on the health of their Minds, Body, and souls. However, we
believe that all kinds of current problems will end soon, and people will
be quick to adapt to all the possibilities that exist. Therefore, we take the
concept of Revival as the final goal that the problem that occurred to
people will end soon, and we will start again with good things slowly and
reach the stage of revival.

11. Back To The Past
Have we ever thought, "we live in stressful era" Some people feel that
way. The development of technology and information that are very fast
makes it even more felt. But this is not only happening in the present,
but it has also happened in the past. In the past, when information was
limited, did they think of "how to get through all the problems that they
went through?". They do all kinds of experiments to release the pressure.
Several philosophies also emerged from their efforts to reach the revive
point.

12. Kintsugi: The Art Embracing Damage
In Kintsugi's philosophy,
humans are likened to
broken ceramics because
they feel destroyed due to
failure. The damaged
ceramic shards are "parts"
of you that are shattered
and make you feel like
you're "incomplete."
Applying the Kintsugi's
philosophy, we will know
that the part of ourselves
that is destroyed by failure
can certainly be repaired
and glued back together.
Even though it may not be
as perfect as it used to be,
there are new values that
are present and make us
even better.
The main art in kintsugi is
the art of "repairing", so we
need to apply the kintsugi
philosophy within
ourselves. Traditional Approach

13. Moai: The Social Support Group
Everyone appreciates a
shoulder to lean on, but this
idea is deeply rooted in
Okinawan society. Known
as Moai, Okinawans
develop strong social
support groups, which last
from childhood to
adulthood. This close group
of friends and peers often
gather to discuss their
needs, then unite when
moai members need an
additional helping hand.
AThese moai have become
a social value that
Okinawans celebrate for
their strong community ties
and willingness to help
others. The Moai standards
ensure that elderly
Okinawans have a reliable
safety net to support them
in difficult times.
Traditional Approach

14. Balian The Traditional Energy Cleanser
These traditional healers work
with the divine to cleanse,
treat illnesses, remove any
curses put on you and to
channel our ancestors. the
healer will perform a body
scan, intuitively discovering
specific areas that need
attention. Depending on how
the scan goes, you could be
treated in a wide variety of
ways. These include
meditation and spiritual
consultation, acupuncture,
acupressure, reflexology,
cupping, energy balancing,
chakra healing and
chiropractic manipulation.
The healer uses energy to
bring out past issues and
emotional baggage, drawing
the bad energy from your
body before burping it out as
it’s drawn from your body
through their hands,
throughout their body and
then out their mouth.
Traditional Approach

15. Modern Contemporary Concept
Mantra = Self Affirmation
The Mantra that was previously a "spell" that had a bad connotation by
many people slowly became a positive thing. Now, people use mantras
as self-affirmations. People have started to show each other their daily
mantras.

16. Freedom of expression makes people begin to understand how they
show what they are feeling. Those going through a difficult time can
do a lot to fix what they are going through. Nowadays, people can
exchange information very quickly, enabling them to do anything
and positively impact others around them. This concept is very
different from what people did in the past but has one common
thread.
Modern Contemporary Concept

17. Jade Fadojutimi (A Muddled Mind That’s Never Cofined)
Jade Fajodutimi is an
English contemporary
writer. He is famous for
his paintings that use
layered colors. Jade has
her renowned painting
entitled "A Muddled
Mind That Never
Confined. The painting
shows that the chaotic
thoughts he is
experiencing have no
limits. She uses
paintings to illustrate
her mind cannot be
limited by anything. He
uses layers of color and
abstract geometrical
as the form of her
thoughts.
Modern Contemporary Concept

18. Heart Sutra × Ikkyu-ji Temple,Kyoto (Japanese Buddhist Monk music)
A delivery of Mantra in the
form of modern music. The
heart sutra mantra is a
mantra containing
affirmations. The heart
sutra itself is a reminder to
reach emptiness. The 7th
stanza shows the four noble
paths how to dealing with
suffering. The first is
realizing that we suffer. The
second is to find out the
cause of suffering. In
Buddhism, the cause of
suffering is desire, and the
desire to eliminate suffering
is suffering. The third is how
to get rid of suffering, the
way to get rid of suffering is
to remove attachment to
reach the point of
emptiness, and the last is to
do the eight paths to end
the suffering.
Modern Contemporary Concept

19. Saatchi Gallery “Journey : Healing Exhibition” by Carlos Penalver
Carlos Penalver is a mural
artist from Spain. In 2021 he
created a mural exhibited
at the healing exhibition at
Saatchi Gallery, London. He
made a one-line drawing
that described a journey he
got when he interviewed a
mental hospital patient
named Aaron. When
interviewed, Aaron felt
lonely, Vulnerable, and
helpless. Carlos made the
mural to show Aaron's
struggle for three years in
dealing with the mental
issues he experienced. The
one-line drawing that
produces these murals
illustrates the continuity of
life that Aaron experienced
until he met perfect people
to help him and make him
a better person.
Modern Contemporary Concept

20. Shanghai Exhibition Presents Art by Mental Health Patients
An art exhibition was held
at the Shanghai Mental
Health Hospital. They
were showcasing the
work of mentally ill
patients. Many people
came and did not expect
this exhibition to produce
many unique and
authentic works of art.
This exhibition aims to
show a sense of mutual
support between patients
and give each other
compliments to
encourage them in
dealing with the mental
problems they are
experiencing.
Modern Contemporary Concept

21. Why Mantra ?

22. In its literal definition, the mantra is a sacred utterance, a numinous sound,
a syllable, word or phonemes, or group of words in Sanskrit, Pali and other
languages believed by practitioners to have religious, magical or spiritual
powers. Some mantras have a syntactic structure and literal meaning,
while others do not.
The Mantra itself is everywhere. Various cultures, religions, tribes, beliefs
have their mantras and philosophies. In the modern approach, the use of
Mantra has changed. Therefore, we want to give a modern contemporary
touch to the traditional mantras and philosophies without changing the
original image and meaning. We want to show that the placement of
mantras using a modern contemporary approach to our products does not
change the meaning that has existed from the past.
Why Mantra ?

23. Why Mantra ?
Revival
Focused Mind
Nurtured Body Cleased Soul
Treated Ourselve Nicely
Work-Life Balance
Forgive Ourselve
Mentally and
Physically
Healthy
No Pressure

24. Mantra As A Reminder
With all kinds of problems and pressures experienced by people, Mantra
is here to remind that all the problems that people are experiencing can
be faced. All the problems that come are gifts that we must pass. The
Mantra Collection signifies that all of these problems are ending.
Why Mantra ?

25. Catalogue Design
Catalogue