2. 2
Why Manaus?
Population: 1.7 million inhabitants. Having the eighth largest
population in the country, Manaus alone represents 10.9% of
the population of the whole Northern Brazil.
Income: R$ 22,303 (compared to R$ 11,001 in the North and
R$ 14,467 in Brazil). Manaus concentrates 80% of the GDP
of the Amazon region and 20% of the GDP of the North
region.
Zona Franca de Manaus: It’s a free trade zone, one of the
most important industrial areas of the country. The industrial
district has +500 thousand people employed by 460
Companies with revenues of USD 35 billion in 2010.
HIGH GROWTHWHY MANAUS
Manaus
Source: IBGE / Fundação João Pinheiro / Prefeitura Municipal de Manaus / SUFRAMA
CAGR +133.0%Amazonas
CAGR +80.0%Brazil (Average)
Housing Credit Growth 2006-2008
Eliza Miranda Project: 1st Direcional’s
project in Manaus with 2,146 units.
High economic growth, few competitors and lack of quality developments with high quality
+1.9%Amazonas
+1.2%Brazil (Average)
Population Growth CAGR 2010-2014E
Manaus Population 2009: 1,738,641
GDP Growth CAGR 2002-2006
Amazonas +6.5%
+3.4%Brazil (Average)
Manaus GDP per capita: R$ 20,894
+14.4%Amazonas
Domiciles Growth CAGR 2003-2007
+2.9%Brazil (Average)
11. 11
AM - Manaus
2006 (Phase 1)
R$ 220.3 million
40%
91%
R$ 101,847
R$ 1,746
2,142
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
⁽¹⁾ As of September 30, 2011
ELIZA MIRANDA
Eliza Miranda
12. 12
Equilibrium Residence
⁽¹⁾ As of September 30, 2011
AM - Manaus
1Q08
R$ 49.5 million
88%
92%
R$ 363,979
R$ 3,041
136
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
EQUILIBRIUM RESIDENCE
13. 13
Grand Prix
⁽¹⁾ As of September 30, 2011
AM - Manaus
1Q08
R$42.0 million
88%
95%
R$ 218,885
R$ 2,722
192
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
GRAND PRIX
14. 14
AM - Manaus
3Q08
R$ 118.9 million
80%
97%
R$ 200,572
R$ 2,547
593
AM - Manaus
4Q08
R$ 98.1 million
83%
83%
R$ 422,930
R$ 2,957
232
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
Location
Launch
Total PSV
% Direcional
% Sold ⁽1⁾
Unit’s Price
Price (sq.m)
# Units
WEEKEND CLUB GRAN VISTA
Weekend Club / Gran Vista – Ponta Negra
⁽¹⁾ As of September 30, 2011
15. 15
The Total Ville Manaus project has a total of 3,848 units divided in 10 phases. The 1st
phase was launched in the 4Q08 (512 units), 2nd phase ( 448 units) in the 2Q09 and 3rd
phase in 2Q11 (752 units).
AM - Manaus
4Q08
R$ 397.5 million
85%
89%
R$ 94,282
R$ 1,685
3,848
Location
1st phase launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
TOTAL VILLE MANAUS
Total Ville Manaus
1,712# Units launched
R$ 149.9 millionLaunched PSV
⁽¹⁾ As of September 30, 2011
16. 16
Parque Verde
⁽¹⁾ As of September 30, 2011
AM - Manaus
2Q09
R$ 27.0 million
88%
98%
R$ 140,681
R$ 2,164
192
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
PARQUE VERDE
17. 17
AM - Manaus
2Q09
R$ 33.9 million
100%
100%
R$ 42,345
R$ 1,086
800
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
OZIAS MONTEIRO
Ozias Monteiro
⁽1⁾ Contracted construction with 100% of sales recognized at the right time of contract’s signature
18. 18
AM - Manaus
2Q09
R$7.1 million
100%
100%
R$ 36,874
R$ 945.5
192
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
PETRÓPOLIS
Petrópolis
⁽¹⁾ As of September 30, 2011
19. 19
AM - Manaus
2Q09
R$22.6 million
100%
100%
R$ 44,081
R$ 1,130
512
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
CIDADÃO XI
Cidadão XI
⁽¹⁾ As of September 30, 2011
20. 20
AM - Manaus
3Q09
R$145.5 million
100%
71%
R$ 154,120
R$ 2,156
944
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
The Allegro Total Ville project has a total of 1,648 units divided in 3 phases. The 1st Phase
was launched in the 3Q09 (944 units).
ALLEGRO RESIDENCIAL (1st PHASE)
Allegro Residencial
⁽¹⁾ As of September 30, 2011
21. 21
AM - Manaus
3Q09
R$85.7 million
100%
100%
R$ 44,643
R$ 1,150
1,920
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
PRÓ MORADIA I e II
Pró-Moradia I e II
⁽¹⁾ As of September 30, 2011
22. 22
“Meu Orgulho”: The largest “MCMV” project…
On September 1st Direcional signed an agreement for the construction of the 2nd phase of
“Meu Orgulho” project in Manaus, with 5,384 units from the total of 8,895 units.
# Units
Segment
Development
Infrastructure
3,511
MCMV – 0-3 mw
R$ 149,2 million
R$ 41,4 million
Total PSV R$ 190,6 million
Location Manaus - AM
“Residencial Meu Orgulho” – 1st Phase
Launch 2Q10
# Units
Segment
Development
Infrastructure
5,384
MCMV – 0-3 mw
R$ 272.6 million
R$ 40.7 million
Total PSV R$ 313.4 million
Location Manaus - AM
“Residencial Meu Orgulho” – 2nd Phase
Launch 3Q11
23. 23
Parque Ponta Negra
AM - Manaus
4Q10
R$324.1 million
100%
68%
R$ 395,244
R$ 3.216
820
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
PARQUE PONTA NEGRA
⁽¹⁾ As of September 30, 2011
24. 24
Brisas do Parque
⁽¹⁾ As of September 30, 2011
AM - Manaus
1Q11
R$ 82.0 million
100%
37%
R$ 256,245
R$ 3,456
320
Location
Launch
Total PSV
% Direcional
% Sold ⁽¹⁾
Unit’s Price
Price (sq.m)
# Units
BRISAS DO PARQUE
26. 26
Buildings with 4 floors, outdoor parking, without
elevator
Complete leisure: swimming pools, barbecue area,
parks, gourmet area, walking track, soccer field,
bike lanes
Large projects, with more than 1,000 units located
in areas of severe housing shortage like Manaus
(Amazonas) and Porto Velho (Rondônia)
Apartments of 50 sq.m - 80 sq.m
Green Area: balanced distribution of wide avenues,
residential towers and other project facilities
Commercial area
Prime Location: few minutes from downtown
Easy access by major roads
Public transportation availability
Safety: vehicle patrols
Planned neighborhood with commercial area
Concept: A large-scale product designed to offer housing, leisure, safety, functionality and convenience. It is
a pioneer in offering all these features in one place, close to urban centers and in accordance with the
economic reality of the market:
Total Ville
27. 27
Independence
Direcional does not
depend on contractor´s
workforce
Cost Reductions
Lower labor risks and
higher productivity
Higher Quality
Better quality control,
reducing maintenance
levels
Every employee is booked on Direcional’s payroll
Reduction of labor risks
Constant training programs/ Standardization
More experienced employees acting as “teachers” in several developments
Processes standardization
High level of specialization / Performance evaluation
One specialty per employee
Clear and objective task assessment
Monitoring and training of low-productivity workers
Rework almost inexistent
Performance Based Compensation
According to productivity
Lower turnover
Exclusive in-house work force assuring quality, commitment, efficiency and cost control
In-House Work Force
In-House Building Team
28. 28
Standardized Building Process
Leads to:
Waste reduction
Low rework levels
Higher efficiency per worker
It also contributes to:
Higher building quality/control
Easy identification and
correction of building
problems
Embedded electric
fittings that minimize
the need of cutting
walls
Standardization Examples
Concrete blocks
produced in jobsite
pre-molded station
Standardized Processes instead of standardized projects
Direcional adopts similar procedures in all its construction sites
Standardized processes diminishes wastes and post-sales issues
Problems in previous projects can be avoided in the new ones and general solutions can be created
and shared among teams
Standardized Process
29. 29
PRE-MOLDED WALL
Process that consists of simultaneous
concreting of walls and ceiling for
houses and buildings, in a single cycle
with pre-installed electrical system
Enabling: economies of scale, construction speed, bigger productivity and margins increase:
INBOUND LOGISTICS
Optimization of vertical and horizontal
transportation, storage and pre-
fabrication processes in the job sites
HOISTED PRE-MOLDED FLOOR
Produced in the jobsite, generally with
the size of the room, only with a side
mold, without shoring
New Technologies
30. 30
Contacts
Carlos Wollenweber
CFO | IR Officer
Lucas Bousas
IR Analyst
Paulo Sousa
IR Analyst
www.direcional.com.br
ri@direcional.com.br
(55 31) 3214-6200
(55 31) 3214-6450