17. “Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” !
Abraham Lincoln
18. al b rand!
Pe rson
“Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” !
Abraham Lincoln
19. "Your brand is what
people say about you
when you are not in
the room”
Jeff Bezos
Founder of Amazon
20. TIM FERRISS
4 HOUR WORK WEEK & 4 HOUR BODY
“Personal branding is about
managing your name — even if
you don’t own a business — in a
world of misinformation,
disinformation, and semi-
permanent Google records.
Going on a date? Chances are
that your “blind” date has
Googled your name.
Going to a job interview? Ditto.”
21. "It's important to build a
personal brand because it’s the
only thing you’re going to have.
Your reputation online, and in
the new business world is pretty
much the game, so you’ve got to
be a good person. You can’t hide
anything, and more importantly,
you’ve got to be out there at
some level."
Gary Vaynerchuk
Wine Library TV & Crush it!
22. “Personal
branding
is
about
figuring
who
you
are
and
what
turns
you
on
and
then
monetising
it”
Kelly
Cutrone
PR
Maven
&
Publicist
People’s
Revolution
23. A brand is the
place occupied
in the mind of
others
40. 90% of recruiters use Google to get a complete
picture of applicants. Up from 75% in 2005.
86% of employers believe a positive online
reputation influences their hiring decisions.
70% of recruiters/HR profs say they have rejected
candidates based on information they found online.
9% of UK applicants think that info found online
affects their job search, yet 40% of recruiters reject
people based on info found online.