This document discusses elements necessary for providing good customer service in pharmacies. It lists seven key elements: 1) a customer-oriented organizational culture; 2) service leadership; 3) investment in training and development; 4) teamwork between service employees; 5) selecting and keeping good employees; 6) internal marketing; and 7) well-designed and well-run service systems. The document emphasizes that pharmacies exist to serve customers and poor service can put patients' health at risk. It also provides examples of causes of poor service and how leadership, training, and internal marketing can improve customer satisfaction.