SlideShare a Scribd company logo
AreTay'sFamily
BuyingYour
ChocolateBars?
Let’sContinueTheConversation:@Voluumcom
GavinStirrat
GlobalManagingDirector,VoluumDsp
FraUd
Let’sContinueTheConversation:@Voluumcom
Let’sContinueTheConversation:@Voluumcom
300Bc
Let’sContinueTheConversation:@Voluumcom
Infamous

CharlesPonzi
Let’sContinueTheConversation:@Voluumcom
First

ComputerFraud
1980
Let’sContinueTheConversation:@Voluumcom
Music

Sounds

BetterOn
Holiday
Let’sContinueTheConversation:@Voluumcom
Where’sThe

Kit-Kats?
Let’sContinueTheConversation:@Voluumcom
Fraud/Frôd/
Let’sContinueTheConversation:@Voluumcom
Moore’s

Law
Let’sContinueTheConversation:@Voluumcom
Organised
Crime
Income
Let’sContinueTheConversation:@Voluumcom
Effort And Risk
Organised
Crime
Ip Theft Extorsion
Ad Fraud
Bank Fraud
Bug Bounty
Payment 

System Fraud
Medical Records

Fraud
Identity Theft
Cyber Warfare
Creditial Harvesting
Credit Card Fraud
Hacktivism
Payout

Potential
Low
High
Difficult Easy
Source: Hewlett Packard Enterprises, ‘The Business Of Hacking’, May 2016
Risk
Vs
Reward?
Let’sContinueTheConversation:@Voluumcom
Fraud

WasteS$7BnOf
$87BnGlobalDigitalDisplayAdSpend
Source:AnaTheBotBaseline:FraudInDigitalAdvertisingReport2016
&ZenithOptimediaAdvertisingExpenditureForecastsMarch2016
Let’sContinueTheConversation:@Voluumcom
VoluumDsp
Launch
Let’sContinueTheConversation:@Voluumcom
Digital

Fraud Givt
Sivt
Let’sContinueTheConversation:@Voluumcom
Vendor

Selection
Let’sContinueTheConversation:@Voluumcom
Mobile

Capabilities
Let’sContinueTheConversation:@Voluumcom
Commercial

Negotiation
Let’sContinueTheConversation:@Voluumcom
Tests
Tests
Tests
Let’sContinueTheConversation:@Voluumcom
In-House
Hosted
Service
Let’sContinueTheConversation:@Voluumcom
CookieClickFraud
CookieConversionFraud
CookieImpressionFraud
DataCentreInfrastructure
DeviceIDClickFraud
DeviceIDImpressionFraud
DeviceSpoofing
DomainMasking
FastClicker
FingerprintClickFraud
FingerprintConversionFraud
IabCrawlers
IabDummyBot
IdiotBot
IPMasking
LocationSpoofing
MalwareLet’sContinueTheConversation:@Voluumcom
2
Fraud
Types
1User Infra 3Publisher
Let’sContinueTheConversation:@Voluumcom
FraudDrives
Performance
Time
Performance
Let’sContinueTheConversation:@Voluumcom
AppIntelligence
Database
Let’sContinueTheConversation:@Voluumcom
Key

Considerations
Requirements Commercial
Methodology Comfort
Choice Incentives
Let’sContinueTheConversation:@Voluumcom
Thank
You
Let’sContinueTheConversation:@Voluumcom Copyright Codewise 2016

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