It's been said that robots don't buy Kit-Kats, but in an era when an AI bot can become a racist and another can teach unsuspecting students for 6 months, ever-sophisticated technology is available to those who wish to cheat and defraud your business. As Marketers & digital evangelists, what can we do to address this challenge? In this session, Global MD of Voluum, Gavin Stirrat, will provide a case study for how they proactively sought to eradicate fraudulent traffic from the mobile display ecosystem and the lessons learnt in doing so.