MANAGERIAL ECONOMICS MINI-PROJECT

A STUDY ON
“SPENDING ON CELEBRATIONS”
SUBMITTED IN PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD IN
MASTER OF BUSINESS ADMINISTRATION
OF
MAHATMA GANDHI UNIVERSITY
SUBMITTED BY
ASNA MOL T A
UNDER THE GUIDANCE OF
MS. LEKHA. H
(ASSISTANT PROFESSOR, DEPT. OF MANAGEMENT STUDIES)
ASIET
ADI SHANKARA INSTITUTE OF ENGINEERING AND TECHNOLOGY,
MATTOOR
KALADY-683574
TABLE OF CONTENTS

chapter TITLE PAGE NO.
1. INTRODUCTION
2. RESEARCH
METHODOLOGY
2.1 RESEARCH DESIGN
2.2 OBJECTIVES
2.3 SAMPLING METHOD
2.4 SAMPLESIZE
2.5 PRIMARYDATA
2.6 SECONDARYDATA
2.7 LIMITATIONS
3. DATA ANALYSIS AND
INTERPRETATION
4. FINDINGS AND
SUGGESTIONS
5. CONCLUSION
BIBLIOGRAPHY
ANNEXURE: QUESTIONNAIRE

DECLARATION
We, Asna Mol T A and Divya P J, do hereby declare that this dissertation entitled
“SPENDING ON CELEBRATIONS’’ is a bonafide record of work doneby us under
the guidanceof Mrs. Lekha H, Asst. Professor, Departmentof MBA, Adi Shankara
Business School, Kalady. We further declare that this study has not been
submitted to any other university or institution for any purpose.
KALADY ASNA MOL T A

ACKNOWLEDGEMENT
It is my proud privilege to release the feelings of my gratitude primarily to the
almighty and to severalpersons who directly and indirectly helped us to conduct
this mini project work. I express my heartfulindebtness and owe a deep sense of
gratitude to my faculty guide, Mrs. Lekha H, for her sincereguidance and
inspiration in completing this projecton time.
We also thank all our friends who havemore or less contributed to the
preparation of the projectwork. I willalways be indebted to them for their
valuable support.
The study has indeed helped us to explore moreknowledgeable avenues related
to our topic and we are surethat it will be helpful in future.
ASNA MOL T A

INTRODUCTION
Ever sinceearly man discovered fire and cheered an end to raw meat,
celebrations haveunited human communities in honoring momentous events,
rites of passage, religious observances and more. Celebrating as a group bestows
a senseof belonging, something crucial to human fulfillment. Frombirthdays to
funerals, there is no end to the celebrations of who we are, wherewe came from,
what we’vedone, what we worship and even who or whatwe’ve lost.
In the modern world, celebration has become a part of one’s life.
There are many celebrations all over the world. Some of them are funny and
interesting, someare traditional or religious. No matter what they are; without
celebrations we can’tenjoy our life fully. There is something deep inside
humanity that loves to celebrate the best things in life. We love to celebrate the
occasions that mark special holidays or family traditions.
There are many important things in life. Learning, growing, loving,
and exploring are all things that each person should take time for. Celebration is
another important thing for this list as it adds excitement and a lot of fun to life.
Celebrations make life more enjoyableand interesting. Celebrations
are the occasion wherewe express our love and affection towards a person. It
reminds the people of important days or great time in the year. Itgives a chance
to know the unknown persons in our family, to meet the old friends, to meet new
people, etc…
People miss no opportunity to set mundane matters aside and join
with family, friends, neighbors and strangers alike to feast and havefun, to renew
the home and the heart. A celebration in a family gives pleasureto all the
members of the family. Friends and relatives also attend the occasion and share
the pleasure.
Celebrations are perhaps more impressiveand varied fromdifferent
religions, different areas of people, communities, etc... Every celebration is
centered on the rituals of prayer, seeking blessings, exchanging goodwill,
decorating houses, wearing new clothes, music and dance, and feasting.
Food and beverages are mustin nowadays occasions. Alcoholor
liquor is an unavoidableaspect of every celebration. Irrespectiveof age and

gender, all are involved in enjoying alcohol during the special events. Taking dress
materials, distributing gifts to near & dears, renovation & painting of house,
jewellery purchase, arrangements of decorations, meeting of family members,
relatives and friends, nightparty reception, music, dance, DJ party, etc. are also
very important in celebrating special events.
There are cultural, religious as well as traditional celebrations in
the world. Today, all are celebrating each and every moment irrespectiveof their
religion and customs. Nowadays, unfortunately, a festivalmeans people get a
holiday, and we’ll wake up only at twelve noon and eat a lot and go for a movie or
watch television at home. Itwasn’tlike that earlier. A celebration meant the
whole town would gather in a place and there would be a big merriment.
Celebrations allow us to relax and unwind in the midst of our
mundane lives. We use them as an excuse to gather with the friends and family
that mean mostto us. As we celebrate, we allow the stresses of life to fall behind,
energizing and recharging with the changeof mood.
Celebration can happen for a variety of formalor informalreasons.
Probably mostpeople havegone to a celebration in honor of someone’s birthday,
wedding, or the birth of a new baby. There is something deep inside humanity
that loves to celebrate the best things in life. Celebration doesn’t haveto be
reserved for the biggestevents or holidays of the year though. Because the
majority of our days are spentdoing trivial tasks like working or cleaning our
homes, we all need things to look forward to.
As India is a secular country, full of diversity in the religions,
languages, cultures and castes, it is always crowded with the people involved in
celebrations. Celebrations highlight various aspects of a society. We love to
celebrate New Year, birthdays, Valentine ’s Day, festivals, Onam, Diwali(festival
of lights), Eid, Christmas, Holi, accomplishments, achievements, acquirements,
deaths, weddings, anniversary, acceptanceinto schools, winning the game,
scoring the most points, getting the trophy, making it to the top, moving into a
new apartment, buying a new pair of shoes, etc…
There is something about a great celebration that reminds us of
the purposeof our life and of the power of our closest relationships. By
celebrating the completion of every small step, we leverage the powerfulenergies

of gratitude and momentum. Thomas Edison taught us that “even each mistake
along the way is cause for celebration”.
Life is all about the journey, and that means that every step, as
well as reaching our destination, is part of our journey. Celebrating at every
junctureis recognition of a life well lived and well worked. Celebration builds self-
respect and helps to keep respectto others too.
Celebrations are meant to rejoicespecial moments and
emotions in our lives with our loved ones. They play an importantrole to add
structureto our sociallives, and connect us with our families and backgrounds.
They give us a distraction fromour day to day, exhausting routine of life, and give
us some inspiration to remember the important things and moments in life.

CHAPTER – 2
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
The methodology followed in conducting the projecthas been described. Details
regarding the research design, data collection questionnaires, sampling plan, area
of study and statistical data have been given.
RESEARCH DESIGN:
A research design is an arrangementof conditions for collection and analysis of
data in a manner that aims to combine relevance to the research purposewith
economy in procedure.
In this project, wefollow descriptiveresearchdesign.
Descriptiveresearch is a study designed to depict the participants in an accurate
way. More simply put, descriptiveresearch is all about describing people who
take part in the study.
OBJECTIVES:
1. To find on which celebration does the money is spend more.
2. To know whether the people are demonstrating celebrations fromfilms.
3. To analyzewhether celebration increases consumption of alcohol/liquor.
4. To identify whether celebration strengthens family relationships.
SAMPLING METHOD:
In this project we followed convenience sampling method. Convenience sampling
is a non-probability sampling technique where subjects are selectedbecause of
their convenient accessibility andproximity tothe researcher.

SAMPLESIZE:
The sampling sizeof the projectis limited to 20 students of ADI SHANKARA
BUSINESS SCHOOL, KALADY.
PRIMARY DATA:
Primary data is the data collected about the topic fromoriginal sourcein first
hand. Information has been directly acquired through involving opinion of the
students. Primary data was collected by providing questionnaireto 20 students.
The questions are printed in a defined order in the formof a schedule. The
schedule contains 20 questions like multiple choice and objective types.
SECONDARY DATA:
Secondary data is the data that havebeen already collected by and readily
available from other sources. Itis collected in order to obtain some more detailed
information through internet, books of famous authors, magazines, websites
etc...
LIMITATIONS:
1. The scope of the study was limited to the 20 students of ADI SHANKARA
BUSINESS SCHOOL.
2. The secondary data collected was not much informative and reliable.
3. The accuracy of the study depends upon the responseof the students.

CHAPTER – 3
DATA ANALYSIS AND
INTERPRETATION

DATA ANALYSIS AND INTERPRETATION
Table No. 1
Table showing agegroup of the respondents.
Age No. of respondents Percentage
15-20 2 10
20-30 18 90
30-40 0 0
Above50 0 0
Total 20 100
Chart No. 1
Interpretation
Most of the respondents werefromage group of 20-30 and only a very few from
15-20.
No. of respondents
15-20
20-30
30-40
Above 50
Total

Table No. 2
Table showing the sex of respondents.
Sex No. of respondents Percentage
Male 13 65
Female 7 35
Total 20 100
Chart No. 2
Chart exhibiting the sex of the respondents.
Interpretation
Majority of the respondents weremales and only 35 % were females.
0
20
40
60
80
100
120
Male Female Total
No. of respondents
Percentage

Table No. 3
Table showing the religion of the respondents.
Religion No. of respondents Percentage
Hindu 14 70
Muslim 3 15
Christian 3 15
Others 0 0
Total 20 100
Chart No. 3
Chart showing the religion of the respondents
Interpretation
Most of the respondents werefromHindu community and 3% fromboth Muslim
and Christian communities.
Hindu
Muslim
Christian
Others
Total

Table No. 4
Table exhibiting the events celebrated mostly by the respondents.
Celebrations No. of respondents Percentage
Onam 12 60
Christmas 3 15
Eid 3 15
Birthday 1 5
Marriage 1 5
Others 0 0
Total 20 100
Chart No. 4
Chart showing the events celebrated mostly by the respondents.
Interpretation
Majority celebrates Onam, 3% celebrate both Christmas and Eid, 1% celebrate
both birthday and marriage.
0
20
40
60
80
100
120
Percentage
No. of respondents

Table No. 5
Table showing money spends on each celebration.
Amount No. of respondents Percentage
Below 10000 16 80
10000-50000 3 15
50000-100000 1 5
Above100000 0 0
Total 20 100
Chart No. 5
Chart exhibiting amountspends on each celebration.
Interpretation
Most of the respondents spend below 10000 on celebrations and none of them
spend above 100000.
No. of respondents
Below 10000
10000-50000
50000-100000
Above 100000
Total

Table No. 6
Table showing whether alcohol consumption is unavoidable during the
occasions.
Opinion No. of respondents Percentage
Yes 8 40
No 10 50
Almost 2 10
Somewhat 0 0
Total 20 100
Chart No. 6
Chart showing whether alcohol consumption is unavoidable during the
occasions.
Interpretation
Most of the respondent says that alcohol consumption is not mustduring
celebrations and 40% agrees that it is unavoidable during occasions.
0
20
40
60
80
100
120
Yes No Almost Somewhat Total
Percentage
No. of respondents

Table No. 7
Table exhibiting the people who consumealcohol more.
Community No. of respondents Percentage
Youth 14 70
Middle-aged 4 20
Old 2 10
Total 20 100
Chart No. 7
Chart showing the people who consumealcohol more.
Interpretation
Majority has the opinion that youth is consuming alcohol more than middle-aged
and old.
No. of respondents
Youth
Middle-aged
Old
Total

Table No. 8
Table showing is decoration mustfor celebrations.
Yes 5 25
No 10 50
Not always 5 25
Total 20 100
Chart No. 8
Chart exhibiting is decoration must for celebrations.
Interpretation
25% has the opinion that decorations are mustfor celebration but another 25%
says that it is not always must. In contrary, 50% says thatit is not required for
celebration.
0 50 100 150
Yes
No
Not always
Total
No. of respondents
Percentage

Table No. 9
Table showing the expenses on decorations.
Expenses No. of respondents Percentage
Below 10000 16 80
10000-50000 2 10
50000-100000 2 10
Total 20 100
Chart No. 9
Chart showing the expenses on decorations.
Interpretation
80% of the respondents spend below 10000. 10% spends between 10000-50000
and 50000-100000.
0
20
40
60
80
100
120
Percentage
No. of respondents

Table No. 10
Table showing whether all family member/relatives visit the events.
Yes 10 50
No 3 15
Sometimes 7 35
Total 20 100
Chart No. 10
Chart exhibiting whether all family member/relatives visitthe events.
Interpretation
Majority assures thatall family members visit the events conducted, 35% is
doubtful on the same and only 15% contradicts to others opinion.
No. of respondents
Yes
No
Sometimes
Total

Table No. 11
Table showing whether the respondents attend all the functions conducted in the
family.
Yes 16 80
No 2 10
Not always 2 10
Total 20 100
Chart No. 11
Chart showing whether the respondents attend all the functions conducted in the
family.
Interpretation
80% of the respondents attend all the functions conducted in the family, 10%
does not attend the functions and another 10% not always attend the same.
0 50 100 150
Yes
No
Not always
Total
No. of respondents
Percentage

Table No. 12
Table exhibiting with whomthe respondentchooses to celebrate.
Friends 8 40
Family/ relatives 10 50
Colleagues 2 10
Total 20 100
Chart No. 12
Chart showing with whomthe respondentchooses to celebrate.
Interpretation
Majority chooseto celebrate the events with their family, 40% with friends and
only 10% with their colleagues.
Friends
Family/ relatives
Colleagues
Total

Table No. 13
Table showing the kinds of celebration respondents wish to choose.
Kind of celebration No. of respondents Percentage
Normal 12 60
Luxurious 6 30
Extremely luxurious 2 10
Total 20 100
Chart No. 13
Chart showing the kinds of celebration respondents wish to choose.
Interpretation
Most of the respondents wish to choosenormalkind of celebration, 30% choose
luxurious and only a few wish to choose extremely luxurious celebration.
0
20
40
60
80
100
120
Normal Luxurious Extremely
luxurious
Total
Percentage
No. of respondents

Table No. 14
Table exhibiting whether films influence the mode of celebration.
Exactly 4 20
Never 7 35
Somehow 9 45
Total 20 100
Chart No. 14
Chart exhibiting whether films influence the mode of celebration.
Interpretation
Majority says that films somehow influence the mode of celebration, 35% says
that it never influenced and 20% doubtfully agrees the influence of films on the
same.
0
20
40
60
80
100
120
Exactly Never Somehow Total
Percentage
No. of respondents

Table No. 15
Table showing whether celebrations are demonstrated fromfilms or TV shows.
Yes 6 30
No 10 50
Somehow 4 20
Total 20 100
Chart No. 15
Chart exhibiting whether celebrations are demonstrated fromfilms or TV shows.
Interpretation
Majority has the opinion that celebrations are not demonstrated from films or TV
shows, 30% saysthat celebrations are demonstrated fromfilms or TV shows.
0
20
40
60
80
100
120
140
Yes No Somehow Total
Percentage
No. of respondents

Table No. 16
Table showing amountspend more on which item.
Items No. of respondents Percentage
Textiles 4 20
Jewellery 12 60
Food & beverages 4 20
Total 20 100
Chart No. 16
Chart showing amountspend more on which item.
Interpretation
Most of the respondents spend moremoney on jewellery, 20% spend on both
textiles and food & beverages.
No. of respondents
Textiles
Jewellery
Food & beverages
Total

Table No. 17
Table showing expenseon reception and night parties.
Expense No. of respondents Percentage
Below 50000 15 75
50000-100000 3 15
Above100000 2 10
Total 20 100
Chart No. 17
Chart showing expenseon reception and night parties.
Interpretation
70% shows expensebelow 50000 on reception and night parties, 15% spend
between 50000-100000and 10% spend above100000.
0 50 100 150
Below 50000
50000-100000
Above 100000
Total
No. of respondents
Percentage

Table No. 18
Table exhibiting whether celebration helps in strengthening relationships.
Yes 17 85
No 0 0
Somehow 3 15
Total 20 100
Chart No. 18
Chart exhibiting whether celebration helps in strengthening relationships.
Interpretation
Majority assures thatcelebrations help in strengthening relationships, other 15%
says that it somehow helps in the same.
No. of respondents
Yes
No
Somehow
Total

Table No. 19
Table showing the impact of celebration in making relation between people.
Positive 17 85
Negative 0 0
Reasonable 3 15
Total 20 100
Chart No. 19
Chart showing the impact of celebration in making relation between
people.
Interpretation
Majority has positive opinion on the impact of celebration in relationship making
between people, 15% says itis reasonableand nobody responds negatively to the
same.
0
20
40
60
80
100
120
Percentage
No. of respondents

CHAPTER – 5
FINDINGS AND SUGGESTIONS

FINDINGS
The survey was conducted to find out the results of our objectives.
1. Most of the respondents to the survey wereof the age group 20-30.
2. Majority of the respondents weremale (65%).
3. 70% of the respondents werefromthe Hindu community (70%).
4. As most of them were fromHindu community, best partof the respondent
celebrates Onam(60%).
5. 80% expends below 10000 for celebrating the events and none spend
1, 00,000/-.
6. Majority agrees that alcohol is avoidable during the occasions (50%).
7. 70% had the opinion that alcohol consumption is more among the youth.
8. Most of them shared that decorations are not must for celebrations (50%).
9. Majority of the respondents spend only below 10000 (80%).
10.Majority (50%) responded thatall the family members/relatives visit the
events.
11.Most of the respondents attend all the functions conducted in the family
(80%).
12.Majority chosefamily members/relatives to celebrate the functions (50%)
and the next majority prefers friends (40%).
13. 60% of respondents prefer normal kind of celebration.
14.Majority (45%) says thatsomehow films influence the mode of celebration.
15.Only 30% demonstratecelebrations fromfilms and TV shows butmajority
(50%) says thatthey are not demonstrating the same.
16.Most of the respondents spend moreon jewellery items during the
occasions (60%).
17.75% expend below 50000 on reception and night parties.
18.Most of the respondents assurethatcelebration helps in strengthening the
relationships (85%).
19. Major part of the respondents guaranteethat celebrations havea positive
impact on making relation between people (85%).

SUGGESTIONS
1. The gifts provided must be something which will be usefulto them in life.
For e.g. books of famous authors.
2. Organizea taste of cultural events instead of spoiling the celebrations with
DJ party.
3. Celebration can be made healthier and happier by providing charity to
charitable organizations or to the people who are required in need of
meeting their livelihood.
4. Avoid the consumption of alcohol or liquor as it is injurious to the health
and the body.
5. Make the celebrations as normaland simple as possible.

CONCLUSION
Today the life style and standard of living has totally changed. Celebrations
have become one of the routine habits of everyone’s life. Celebrations have
a very special part in our daily life and human spend a lot of money on
various occasions. They areexpending a lot mainly for the preparation,
decorations, jewellery, textiles, food and beverage, etc… Today, people
celebrate each and every moment irrespective of religion, communities,
tradition and custom. Celebrations are markers in our lives justas rites of
passages are. Celebrations havea very crucialrole in building and
maintaining of healthy and positive relationships.
Celebrations are the occasions wherepeople relax their mind and body and
forget their busy life and routines for sometime or a day or more than that.
The families are nuclear today and celebrating events will make the young
generations to know abouttheir unknown relatives and meet the old ones
also. It further helps them to maintain affection, love and care with all of
them. Celebrations have become very luxurious nowadays. Theyoung
generation is fond of celebrating even a single incident happen in their life.
Most of the new gens are demonstrating the celebrations from films, TV
shows, etc… They are so much influenced by the DJ parties and beverages
consumed by the celebrities in films.
In contrastof all of these, we all haveto remember one thing; there are a
lot of people who are unable to eat, drink, or even do not have clothes to
wear. We are celebrating each and every incident in our life, wasting a lot
of food, spending lavish money especially on dress, food and beverages,
jewelers, gifts, etc… But the poor ones are not enjoying any of the luxury
available in the earth. So, let’s celebrate along with the poor one’s to make
them happy and to see the smile on their faces.

BIBLIOGRAPHY
Reference
Books:
 The Hindu – Newspaper (dated on 26/7/2014)
 Ceremonies and Celebrations (FirstNations) – CM Magazines
Websites:
 http://www.merinews.com/article/the-importance-of-
celebrations/15785574.shtml&cp
 http://www.lifecelebrations.co.nz/html
 http://www.merinews.com/article/the-importance-of-
celebrations/15785574.shtml&cp

QUESTIONNAIRE
TOPIC: SPENDING ON CELEBRATIONS
1. Name : ________________
2. Age
15-20 20-30 30-50 Above 50
3. Sex
Male Female
4. Religion
Hindu Muslim Christian Others
5. Events celebrated mostly?
Onam Christmas Eid Birthday
Marriage Others
6. How much is spend on each celebration?
Below 10000 10000 – 50000 50000-100000
Above 100000
7. Is alcohol/ liquor consumption is unavoidable during the
Occasions?
Yes No Almost Somewhat

8. Which people consume alcohol more?
Youth Middle - aged Old
9. Are decorations must for all the celebrations?
Yes No Not always
10. How much is append for decorations?
Below 10000 10000-50000 Above 50000
11. Did all the family members/relatives visit the events?
Yes No Sometimes
12. Did you attend all the celebrations conducted in the family?
Yes No Not always
13. With whom do you to choose to celebrate various events?
Friends Family/Relatives Colleagues
14. Which kind of celebration do you wish to choose?
Normal Luxurious Extremely luxurious
15. Did films have any influence on the modes of celebrations?
Exactly Never Somehow
16. Did you demonstrate celebrations in films or TV shows?
Yes No Somehow
17. For celebrations, the money is spending more on?

Textiles Jewellery Food &beverages others
18. How much is expend on reception and night parties?
Below 50000 50000-100000 Above 100000
19. Do celebration helps in strengthening relationship?
Yes No Somehow
20. What is the impact of celebration in relation between people?
Positive Negative Reasonable
*************************

MANAGERIAL ECONOMICS MINI-PROJECT

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