Management information Systems (MIS) | Virtual and Augmented Reality in Indian Market.
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The growing digital transformation of India is driving the growth of the Indian Augmented Reality and Virtual Reality Market. The availability of various VR devices, growing adoption of head-mounted displays (HMDs) in various industries, advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors following COVID-19, and high investments in the Augmented Reality and Virtual Reality market are the key factors driving the growth of Augmented Reality and Virtual Reality.
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This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
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- The apparel industry is one of India's largest and has benefited from rising incomes and spending. Categories like sportswear and casual wear are growing.
- Organized retail is booming due to private incomes and changing consumer lifestyles and preferences. Apparel is the largest organized retail segment.
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Virtual and augmented reality technologies provide new opportunities for immersive marketing experiences. VR allows users to feel fully immersed in simulated environments through sight and sound, and eventually touch as well. AR layers digital enhancements onto the real world through mobile apps. For marketers, VR and AR enable interactive product trials, immersive brand stories, and 360-degree video marketing. These technologies can drive engagement by giving customers a behind-the-scenes look at companies and allowing them to "try before they buy" virtually. VR may also be used for virtual focus groups, eye tracking research, and simulated store environments to test consumer behavior.
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VR (Virtual Reality) is a technology that has transformed the way we interact with digital environments. In a nutshell, virtual reality provides a simulated experience that can be similar to or completely different from reality. It allows users to enter a computer-generated 3D environment and feel as if they are in a different world through various sensory stimuli. Since its inception, virtual reality has come a long way and is increasingly finding applications in fields such as gaming, education, healthcare, and even therapy. This article delves into the world of virtual reality, including its history, current applications, and potential future impact.
I. A Glimpse into the History of Virtual Reality
The Evolution of VR: From Humble Beginnings to Global Phenomenon
Though virtual reality may appear to be a recent innovation, it has a long history dating back to the mid-20th century. It all started with Morton Heilig's Sensorama, a machine he created in the 1950s. Sensorama aimed to provide the user with a multisensory cinematic experience. This early attempt laid the groundwork for what we now call virtual reality.
The term "virtual reality" was coined in the 1980s by Jaron Lanier, who founded VPL Research. Lanier and his team created the first VR goggles and data gloves, which allowed users to immerse themselves in and interact with virtual worlds. Since then, VR technology has advanced significantly, with significant contributions from companies such as Oculus and HTC.
II. The Mechanics of Virtual Reality
How VR Works: Creating the Illusion of Reality
At its core, VR is based on the combination of several technologies to create the convincing illusion of being in a different location or environment. This is made possible by four major components:
1. Head-Mounted Display (HMD): The most recognizable component of virtual reality is the VR headset, also known as an HMD. It has a screen for each eye that displays the virtual 3D environment. The HMD is worn on the user's head, allowing them to look around and feel as if they are inside the virtual world.
2. Tracking Sensors: These sensors are in charge of tracking the user's movements. They monitor the position and orientation of the head, as well as the position of any handheld controllers. This information is critical for real-time visual updates, ensuring that the virtual environment responds to the user's actions.
3. Audio Systems: Immersive audio is critical to making VR believable. Sound directionality is replicated by 3D audio systems, making it appear as if sounds are coming from specific locations within the virtual environment. This improves the overall feeling of presence.
4. Handheld Controllers: Handheld controllers are input devices that enable users to interact with the virtual environment. In a game, for example, they could act as virtual hands or tools, allowing users to manipulate objects and interact with the VR world.
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This document summarizes a technical seminar presentation on augmented reality. The presentation introduces augmented reality, how it works by superimposing digital images onto the real world using smartphones. It covers the history and development of augmented reality, from early prototypes in the 1960s to current medical, entertainment, advertising, and other applications. Implementation requires tracking user location and orientation to generate and augment data to their view. While augmented reality is growing, challenges remain around accurate tracking, limited computing power, and size of systems.
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Fundamentals of Virtual Reality: application in Textile industry
This document discusses the use of virtual reality (VR) and augmented reality (AR) in the textile industry. It begins with an introduction about the growing revenue in the fashion industry and how retailers are adopting modern technologies like VR and AR. It then defines VR as a simulated experience that can mimic or differ from the real world. The document proceeds to discuss several ways VR and AR are used in the fashion industry, including interactive display screens, virtual try-on and fitting rooms, virtual tailors, virtual makeovers, and spreading product awareness. It concludes that VR and AR can be used to create safe training simulations for employees.
CDD Grain Feeder WP Oct16
Virtual reality (VR) is growing and evolving, with many marketers believing 2016 was the year VR began. However, VR headsets remain expensive, making widespread adoption difficult. Some businesses have experimented with VR marketing but outcomes have varied. VR has potential to revolutionize how people view and interact with content. It will impact businesses by enabling virtual tours, meetings, training and product development. VR applications include tourism, gaming, education and simulation. The future of VR is still developing as the technology improves and costs decrease.
virtual reality
Learn about Virtual Reality , history, types, Advantages & Disadvantages and impact
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Challenges in Augmented Reality Technology .pptx
This document discusses the challenges in augmented reality (AR) technology. It explores limitations of AR hardware, the technical requirements for seamless AR experiences, and privacy concerns. It also examines challenges around user acceptance and adoption of AR, as well as upcoming trends in AR applications for gaming, shopping, and healthcare. The document also analyzes AR headsets and their challenges, the potential for integration with 5G and IoT, and enhanced AR content and experiences.
Virtual Reality
This power point presentation is about the future technology.
Effect of virtual reality in todays world.
Here now we are gona show u whats gona be in our future.
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Management information Systems (MIS) | Virtual and Augmented Reality in Indian Market.
- 1. MANAGEMENT INFORMATION SYSTEMS VIRTUAL AND AUGMENTED REALITY IN INDIAN MARKET. Presented by Group 3
- 2. Problem Description During Covid-19 pandemic, people were unable to move outside for buying anything. Even If they were able to there were restrictions on experiencing products in Industries like fashion, jewelry and many other So how do customers get the same experience of buying a product without actually visiting or risking the chances of infection while trying those products This where AR and VR comes into the picture and have revolutionized the experiences of both consumers and Industry
- 3. Introduction to AR & VR The concept of virtual reality dates back to the invention of Sensorama, the first VR device, by Morton Heilig in 1957. Virtual reality requires you to wear a headset having lens or glasses which are known as VR glasses and then you see a different world in front of you. It is creating a revolution in sports, military, mental health, medical and education sectors. Augmented reality means an addition to reality. Unlike virtual reality which creates a completely virtual world, augmented reality just adds things to real world and gives us a new experience and many practical benefits. It makes us feel that a virtual object is actually the part of our real world. It is used in games, medical science, automobile industry, interior design, education and military fields. Augmented Reality Virtual Reality
- 5. IMPLEMENTED SOLUTIONS AR & VR IKEA's Virtual furniture buying experience. Lenkart's 3D shopping experience. Converse Virtual Trial Room
- 6. ADVANTAGES OF AR & VR Augmented Reality Virtual Reality Better Costumer Experience Competitive Advantage Improved Customer Engagement Reduces Cognitive Overloading Increases Tangibility of Online Goods Improved Customer Retention and Recall Increased Business Efficiency Improves Educational Values
- 7. DISADVANTAGES OF AR & VR Augmented Reality Virtual Reality Expensive to Develop and Maintain Privacy Issues Denial Of Service Attack Man in the Middle Malware Network Credential Tracking Knowledge requirement Low performance Implementation Cost Expensive Parts Slow for demonstration Privacy Issues Biometric Data Tracking Misleading Features Motion Data Tracking Portable Devices Isolating Experience
- 8. FUTURE SCOPE AR & VR High digitization and the introduction of new support infrastructure like 5G and Wifi 6 will boost AR and VR field in India Venturing of AR & VR into more fields ranging from tourism to more sensitive fields like healthcare With the rapid growth in mible phone industry in India the LiDAR technology will bring more realistic AR creations to our phones The Indian AR and VR Market stood at USD1.83 billion in FY2020 and is forecast to grow at a CAGR of 38.29% until FY2027
- 9. Thank You