This document discusses how large social media platforms organize user information through personal profiles, professional pages, and groups. It provides tips for social media use such as organizing information, keeping posts short, including pictures, understanding audience online habits, considering posting times outside of business hours, and how asking questions can engage users. The document also mentions Facebook engagement metrics and advertising platforms.

1. Les grandes plateformes sociales

4. PROFILS PERSO, PAGES PRO,
GROUPES

5. PROFILS PERSO

11. PAGES PRO

12. FONCTIONNEMENT GENERAL

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Organiser l’information

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Organiser l’information

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Organiser l’information

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Keep It Short

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Pictures are the new black

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Some stats

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When is your audience online?

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Business hours may not be the best time to post

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Sometimes Asking Is OK

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The Facebook Engagement Metrics

24. PLATE FORME PUBLICITAIRE