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Chapter 16
Motivating Employees
The Concept of Motivation
• Motivation - the arousal of enthusiasm and
persistence to pursue a course of action
• Forces either intrinsic or extrinsic to a person
that arouse enthusiasm and persistence
• Employee motivation affects productivity
• A manager’s job is to channel motivation toward
the accomplishment of goals
 To find the right combination of motivational
techniques & rewards 2
16.1 A Simple Model of Motivation
3
Content Perspectives on Motivation
If managers understand employees’ needs, they
can design appropriate reward systems
 Needs motivate people
 Needs translate into an internal drive that
motivates behavior
 People have a variety of needs
4
16.3 Maslow’s Hierarchy of Needs
5
ERG Theory by Clayton Alderfer
 Existence needs - the needs for physical well-being
 Relatedness needs - the needs for satisfactory
relationships with others
 Growth needs - the needs that focus on the
development of human potential and the desire for
personal growth
frustration–regression principle: failure to meet a
high-order need may cause a regression to an already
satisfied lower-order need
6
The Motivational Benefits of Job Flexibility
7
16.4 Herzberg’s Two-Factor Theory
DQ – What is a manager’s role, from the Herzberg Model perspective?
McClelland’s Acquired Needs Theory
 Need for achievement
 Need for affiliation
 Need for power
9
Certain types of needs are acquired or learned
during an individual’s lifetime. People are not born
with these needs, but may learn them through life
experiences
Process Perspectives on Motivation
• To explain how employees select behaviors
with which to meet their needs and
determine if their choices were successful
Goal Setting Theory
Equity Theory
Expectancy Theory
Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 10
Process Theories –
Goal Setting Theory
• Increase motivation by setting goals - Specific,
challenging goals increase motivation and performance
when the goals are accepted by subordinates who
receive feedback to indicate progress toward goal
achievement
• Key components of the Goal Setting Theory:
– Goal specificity
– Goal difficulty
– Goal acceptance
– Feedback
Process Theories –
Equity Theory by J. Stacy Adams
• Individual perceptions of fairness – how fairly
treated relative to others
• Perceived inequity can be reduced by:
» Changing work effort
» Changing outcomes
» Changing perception
» Leaving the job
• Inequity occurs when the input-to-outcome
ratios are out of balance
12
Process Theories –
Expectancy Theory by Victor Vroom
• Motivation depends on individuals’ expectations
about their ability to perform tasks and receive
desired rewards
• E  P: putting effort into a given task will lead to
high performance
• P  O: successful performance of a task will lead to
the desired outcome
• Valence – the value or attraction an individual has
for an outcome
13
16.6 Major Elements of Expectancy Theory
Reinforcement Perspective
on Motivation
Behavior Modification
Reinforcement theory
techniques used to
modify behavior
Reinforcement
An act that causes a
behavior to be repeated
or inhibited
Law of Effect
Positively reinforced
behavior tends to be
repeated and
unreinforced behavior
inhibited
Positive Reinforcement
Pleasant and rewarding
consequences following a
desired behavior
15
4 Reinforcement Tools
16
Extinction
Withholding of a
positive reward
Punishment
Imposition of unpleasant
outcomes on an
employee
Avoidance learning
Removal of an
unpleasant
consequence once a
behavior is improved
Positive
Reinforcement
Pleasant and rewarding
consequences following
a desired behavior
16.7 Changing Behavior with Reinforcement
Individual’s motivation can result from thoughts,
beliefs, and observations
– Vicarious learning – observational learning from
seeing others’ behaviors and rewards
– Self-reinforcement – motivating yourself by reaching
goals and providing positive reinforcement for yourself
– Self-efficacy – belief about your own ability to
accomplish tasks
Social Learning Theory
18
Job Design for Motivation
 Job Simplification
 Job Rotation
 Job Enlargement
 Job Enrichment
19
16.8 The Job Characteristics Model
Depending on an employee needs;
Cross-cultural differences
Dimensions that determine a
job’s motivational potential:
 Skill variety
 Task identity
 Task significance
 Autonomy
 Feedback
Core Job Dimensions
21
Based on:
→ Critical Psychological
States
→ Personal and Work
Outcomes
→ Employee Growth-
Need Strength
Innovative Ideas for Motivating
• Organizations are using various types of incentive
compensation to motivate employees to higher levels of
performance
• Variable compensation is a key motivational tool
• Incentive plans can backfire; They should be combined
with motivational ideas and intrinsic rewards and meeting
higher-level needs
• Incentives should reward the desired behavior
• Empowering employees
• Greater meaning at work
16.9 New Motivational Compensation Programs
Empowering People to Meet Higher Needs
Employees receive information about company
performance
Employees have knowledge and skills to
contribute to company goals
Employees have the power to make substance
decisions
Employees are rewarded based on company
performance
24
A Continuum of Empowerment
Giving Meaning to Work through Engagement
• Instill a sense of support and meaning
• Help employees obtain intrinsic reward
• Focus on learning, contribution, and growth
Engagement
?
?
?
Factors Affecting Engagement
27
• Define motivation.
• Explain the difference between intrinsic and extrinsic rewards.
• Identify and describe content theories of motivation based on employee needs.
• Identify and explain process theories of motivation.
• Describe the reinforcement perspective.
• Describe how the reinforcement perspective can be used to motivate employees.
• Explain social learning theory.
• Explain vicarious learning.
• Explain self-reinforcement.
• Explain self-efficacy.
• Discuss major approaches to job design and how job design influences motivation.
• Explain how empowerment heightens employee motivation.
• Identify three elements of employee engagement and describe some ways
managers can create a work environment that promotes engagement.
Discussion Questions
• What is the manager’s role from the Herzberg Model perspective?
Discussion Questions (in progress)
29

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Management Ch-16.pptx

  • 2. The Concept of Motivation • Motivation - the arousal of enthusiasm and persistence to pursue a course of action • Forces either intrinsic or extrinsic to a person that arouse enthusiasm and persistence • Employee motivation affects productivity • A manager’s job is to channel motivation toward the accomplishment of goals  To find the right combination of motivational techniques & rewards 2
  • 3. 16.1 A Simple Model of Motivation 3
  • 4. Content Perspectives on Motivation If managers understand employees’ needs, they can design appropriate reward systems  Needs motivate people  Needs translate into an internal drive that motivates behavior  People have a variety of needs 4
  • 6. ERG Theory by Clayton Alderfer  Existence needs - the needs for physical well-being  Relatedness needs - the needs for satisfactory relationships with others  Growth needs - the needs that focus on the development of human potential and the desire for personal growth frustration–regression principle: failure to meet a high-order need may cause a regression to an already satisfied lower-order need 6
  • 7. The Motivational Benefits of Job Flexibility 7
  • 8. 16.4 Herzberg’s Two-Factor Theory DQ – What is a manager’s role, from the Herzberg Model perspective?
  • 9. McClelland’s Acquired Needs Theory  Need for achievement  Need for affiliation  Need for power 9 Certain types of needs are acquired or learned during an individual’s lifetime. People are not born with these needs, but may learn them through life experiences
  • 10. Process Perspectives on Motivation • To explain how employees select behaviors with which to meet their needs and determine if their choices were successful Goal Setting Theory Equity Theory Expectancy Theory Copyright ©2012 by South-Western, a division of Cengage Learning. All rights reserved. 10
  • 11. Process Theories – Goal Setting Theory • Increase motivation by setting goals - Specific, challenging goals increase motivation and performance when the goals are accepted by subordinates who receive feedback to indicate progress toward goal achievement • Key components of the Goal Setting Theory: – Goal specificity – Goal difficulty – Goal acceptance – Feedback
  • 12. Process Theories – Equity Theory by J. Stacy Adams • Individual perceptions of fairness – how fairly treated relative to others • Perceived inequity can be reduced by: » Changing work effort » Changing outcomes » Changing perception » Leaving the job • Inequity occurs when the input-to-outcome ratios are out of balance 12
  • 13. Process Theories – Expectancy Theory by Victor Vroom • Motivation depends on individuals’ expectations about their ability to perform tasks and receive desired rewards • E  P: putting effort into a given task will lead to high performance • P  O: successful performance of a task will lead to the desired outcome • Valence – the value or attraction an individual has for an outcome 13
  • 14. 16.6 Major Elements of Expectancy Theory
  • 15. Reinforcement Perspective on Motivation Behavior Modification Reinforcement theory techniques used to modify behavior Reinforcement An act that causes a behavior to be repeated or inhibited Law of Effect Positively reinforced behavior tends to be repeated and unreinforced behavior inhibited Positive Reinforcement Pleasant and rewarding consequences following a desired behavior 15
  • 16. 4 Reinforcement Tools 16 Extinction Withholding of a positive reward Punishment Imposition of unpleasant outcomes on an employee Avoidance learning Removal of an unpleasant consequence once a behavior is improved Positive Reinforcement Pleasant and rewarding consequences following a desired behavior
  • 17. 16.7 Changing Behavior with Reinforcement
  • 18. Individual’s motivation can result from thoughts, beliefs, and observations – Vicarious learning – observational learning from seeing others’ behaviors and rewards – Self-reinforcement – motivating yourself by reaching goals and providing positive reinforcement for yourself – Self-efficacy – belief about your own ability to accomplish tasks Social Learning Theory 18
  • 19. Job Design for Motivation  Job Simplification  Job Rotation  Job Enlargement  Job Enrichment 19
  • 20. 16.8 The Job Characteristics Model Depending on an employee needs; Cross-cultural differences
  • 21. Dimensions that determine a job’s motivational potential:  Skill variety  Task identity  Task significance  Autonomy  Feedback Core Job Dimensions 21 Based on: → Critical Psychological States → Personal and Work Outcomes → Employee Growth- Need Strength
  • 22. Innovative Ideas for Motivating • Organizations are using various types of incentive compensation to motivate employees to higher levels of performance • Variable compensation is a key motivational tool • Incentive plans can backfire; They should be combined with motivational ideas and intrinsic rewards and meeting higher-level needs • Incentives should reward the desired behavior • Empowering employees • Greater meaning at work
  • 23. 16.9 New Motivational Compensation Programs
  • 24. Empowering People to Meet Higher Needs Employees receive information about company performance Employees have knowledge and skills to contribute to company goals Employees have the power to make substance decisions Employees are rewarded based on company performance 24
  • 25. A Continuum of Empowerment
  • 26. Giving Meaning to Work through Engagement • Instill a sense of support and meaning • Help employees obtain intrinsic reward • Focus on learning, contribution, and growth
  • 28. • Define motivation. • Explain the difference between intrinsic and extrinsic rewards. • Identify and describe content theories of motivation based on employee needs. • Identify and explain process theories of motivation. • Describe the reinforcement perspective. • Describe how the reinforcement perspective can be used to motivate employees. • Explain social learning theory. • Explain vicarious learning. • Explain self-reinforcement. • Explain self-efficacy. • Discuss major approaches to job design and how job design influences motivation. • Explain how empowerment heightens employee motivation. • Identify three elements of employee engagement and describe some ways managers can create a work environment that promotes engagement. Discussion Questions
  • 29. • What is the manager’s role from the Herzberg Model perspective? Discussion Questions (in progress) 29