SlideShare a Scribd company logo
1 of 8
Project Management &
Entrepreneurship
Concept of Entrepreneurship
Introduction, characteristics and types
What is Concept of
Entrepreneurship?
Entrepreneurship is the ability and
readiness to develop, organize and run
a business enterprise, along with any of
its uncertainties in order to make a
profit.
The most prominent example of
entrepreneurship is the starting of new
businesses.
In economics, entrepreneurship
connected with land, labour, natural
resources and capital can generate a
profit
Meaning Of Entrepreneurship :
• The entrepreneur is defined as someone who has the ability and desire
to establish, administer and succeed in a startup venture along with
risk entitled to it, to make profits.
• The best example of entrepreneurship is the starting of a new business
venture.
• The entrepreneurs are often known as a source of new ideas or
innovators, and bring new ideas in the market by replacing old with a
new invention.
• In economics, the profits that an entrepreneur makes is with a
combination of land, natural resources, labour and capital.
Characteristics Of Entrepreneurship :
• Ability to take a risk- An entrepreneur needs to be courageous and
able to evaluate and take risks, which is an essential part of being an
entrepreneur.
• Innovation- It should be highly innovative to generate new ideas,
start a company and earn profits out of it.
• Visionary and Leadership quality- To be successful, the
entrepreneur should have a clear vision of his new venture. Here,
leadership quality is paramount because leaders impart and guide
their employees towards the right path of success.
• Open-Minded- In a business, every circumstance can be an
opportunity and used for the benefit of a company.
Types Of
Entrepreneurship :
Small Business Entrepreneurship
Scalable Startup Entrepreneurship
Large Company Entrepreneurship
Social Entrepreneurship
Small Business Entrepreneurship :
• These businesses are a hairdresser, grocery store, travel agent, consultant, carpenter, plumber,
electrician, etc.
Scalable Startup Entrepreneurship :
• This start-up entrepreneur starts a business knowing that their vision can change the world.
Large Company Entrepreneurship :
• Most of these companies grow and sustain by offering new and innovative products that revolve around
their main products.
Social Entrepreneurship :
• This type of entrepreneurship focuses on producing product and services that resolve social needs
Thank You

More Related Content

Similar to Management and Entrepreneurship

Unit 1 Entrepreneurship.pptx
Unit 1 Entrepreneurship.pptxUnit 1 Entrepreneurship.pptx
Unit 1 Entrepreneurship.pptxPurnimaSharma73
 
Introduction To Entrepreneurship
Introduction To EntrepreneurshipIntroduction To Entrepreneurship
Introduction To EntrepreneurshipAbhishek Duttagupta
 
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptxViditSinghal6
 
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfUnit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfShikhaAeron2
 
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfUnit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfShikhaAeron2
 
1st chapter entrepreneurship developement
1st chapter entrepreneurship developement1st chapter entrepreneurship developement
1st chapter entrepreneurship developementVenky Yadav n
 
Unit v entrepreneurship
Unit v entrepreneurshipUnit v entrepreneurship
Unit v entrepreneurshiptaruian
 
Chapter-1.ppt
Chapter-1.pptChapter-1.ppt
Chapter-1.pptdhonggipa
 
Unit 1 Introduction to Entrepreneurship.pptx
Unit 1 Introduction to Entrepreneurship.pptxUnit 1 Introduction to Entrepreneurship.pptx
Unit 1 Introduction to Entrepreneurship.pptxbinodjaishi1
 
entrepreneurialskills.pptx
entrepreneurialskills.pptxentrepreneurialskills.pptx
entrepreneurialskills.pptxbrinda61
 
Entrepreneurship Development module I.pptx
Entrepreneurship Development module I.pptxEntrepreneurship Development module I.pptx
Entrepreneurship Development module I.pptxrajalakshmi5921
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship developmentmohanshaya
 
Introduction to entreprenershipunit i to v
Introduction to entreprenershipunit i to vIntroduction to entreprenershipunit i to v
Introduction to entreprenershipunit i to vanandmohandass
 
Entrepreneurship and Management-unit1.pptx
Entrepreneurship and Management-unit1.pptxEntrepreneurship and Management-unit1.pptx
Entrepreneurship and Management-unit1.pptxChayapathiAR
 
Concept of Entrepreneurship
Concept of EntrepreneurshipConcept of Entrepreneurship
Concept of Entrepreneurshipashok kumar
 

Similar to Management and Entrepreneurship (20)

Unit 1 Entrepreneurship.pptx
Unit 1 Entrepreneurship.pptxUnit 1 Entrepreneurship.pptx
Unit 1 Entrepreneurship.pptx
 
Introduction To Entrepreneurship
Introduction To EntrepreneurshipIntroduction To Entrepreneurship
Introduction To Entrepreneurship
 
Introduction to ed
Introduction to edIntroduction to ed
Introduction to ed
 
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx
3.2 Lecture Concept, and importance of Enterpreneurship (1).pptx
 
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfUnit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
 
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdfUnit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
Unit 1- Introduction to Entrepreneurship (BOCS,BOET-505D).pdf
 
ENTERPRENEURSHIP
ENTERPRENEURSHIPENTERPRENEURSHIP
ENTERPRENEURSHIP
 
1st chapter entrepreneurship developement
1st chapter entrepreneurship developement1st chapter entrepreneurship developement
1st chapter entrepreneurship developement
 
Unit v entrepreneurship
Unit v entrepreneurshipUnit v entrepreneurship
Unit v entrepreneurship
 
Chapter-1.ppt
Chapter-1.pptChapter-1.ppt
Chapter-1.ppt
 
Unit 1 Introduction to Entrepreneurship.pptx
Unit 1 Introduction to Entrepreneurship.pptxUnit 1 Introduction to Entrepreneurship.pptx
Unit 1 Introduction to Entrepreneurship.pptx
 
entrepreneurialskills.pptx
entrepreneurialskills.pptxentrepreneurialskills.pptx
entrepreneurialskills.pptx
 
Entrepreneurship Development module I.pptx
Entrepreneurship Development module I.pptxEntrepreneurship Development module I.pptx
Entrepreneurship Development module I.pptx
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship development
 
Introduction to entreprenershipunit i to v
Introduction to entreprenershipunit i to vIntroduction to entreprenershipunit i to v
Introduction to entreprenershipunit i to v
 
INTRODUCTION TO ENTREPRENERSHIP1.pptx
INTRODUCTION TO ENTREPRENERSHIP1.pptxINTRODUCTION TO ENTREPRENERSHIP1.pptx
INTRODUCTION TO ENTREPRENERSHIP1.pptx
 
Entrepreneurship and Management-unit1.pptx
Entrepreneurship and Management-unit1.pptxEntrepreneurship and Management-unit1.pptx
Entrepreneurship and Management-unit1.pptx
 
enterpreneurship.pptx
enterpreneurship.pptxenterpreneurship.pptx
enterpreneurship.pptx
 
Entrepreneurial skills
Entrepreneurial skillsEntrepreneurial skills
Entrepreneurial skills
 
Concept of Entrepreneurship
Concept of EntrepreneurshipConcept of Entrepreneurship
Concept of Entrepreneurship
 

Recently uploaded

result management system report for college project
result management system report for college projectresult management system report for college project
result management system report for college projectTonystark477637
 
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...Soham Mondal
 
Booking open Available Pune Call Girls Koregaon Park 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Koregaon Park  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Koregaon Park  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Koregaon Park 6297143586 Call Hot Ind...Call Girls in Nagpur High Profile
 
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...ranjana rawat
 
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur Escorts
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur EscortsHigh Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur Escorts
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur EscortsCall Girls in Nagpur High Profile
 
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Serviceranjana rawat
 
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat
 
Porous Ceramics seminar and technical writing
Porous Ceramics seminar and technical writingPorous Ceramics seminar and technical writing
Porous Ceramics seminar and technical writingrakeshbaidya232001
 
College Call Girls Nashik Nehal 7001305949 Independent Escort Service Nashik
College Call Girls Nashik Nehal 7001305949 Independent Escort Service NashikCollege Call Girls Nashik Nehal 7001305949 Independent Escort Service Nashik
College Call Girls Nashik Nehal 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICS
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICSHARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICS
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICSRajkumarAkumalla
 
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...Christo Ananth
 
SPICE PARK APR2024 ( 6,793 SPICE Models )
SPICE PARK APR2024 ( 6,793 SPICE Models )SPICE PARK APR2024 ( 6,793 SPICE Models )
SPICE PARK APR2024 ( 6,793 SPICE Models )Tsuyoshi Horigome
 
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escortsranjana rawat
 
KubeKraft presentation @CloudNativeHooghly
KubeKraft presentation @CloudNativeHooghlyKubeKraft presentation @CloudNativeHooghly
KubeKraft presentation @CloudNativeHooghlysanyuktamishra911
 
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...roncy bisnoi
 
Top Rated Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated  Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated  Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...Call Girls in Nagpur High Profile
 
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130Suhani Kapoor
 
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLS
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLSMANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLS
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLSSIVASHANKAR N
 
Java Programming :Event Handling(Types of Events)
Java Programming :Event Handling(Types of Events)Java Programming :Event Handling(Types of Events)
Java Programming :Event Handling(Types of Events)simmis5
 
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...ranjana rawat
 

Recently uploaded (20)

result management system report for college project
result management system report for college projectresult management system report for college project
result management system report for college project
 
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...
OSVC_Meta-Data based Simulation Automation to overcome Verification Challenge...
 
Booking open Available Pune Call Girls Koregaon Park 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Koregaon Park  6297143586 Call Hot Ind...Booking open Available Pune Call Girls Koregaon Park  6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Koregaon Park 6297143586 Call Hot Ind...
 
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(SHREYA) Chakan Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
 
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur Escorts
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur EscortsHigh Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur Escorts
High Profile Call Girls Nagpur Meera Call 7001035870 Meet With Nagpur Escorts
 
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service
(RIA) Call Girls Bhosari ( 7001035870 ) HI-Fi Pune Escorts Service
 
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANJALI) Dange Chowk Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
 
Porous Ceramics seminar and technical writing
Porous Ceramics seminar and technical writingPorous Ceramics seminar and technical writing
Porous Ceramics seminar and technical writing
 
College Call Girls Nashik Nehal 7001305949 Independent Escort Service Nashik
College Call Girls Nashik Nehal 7001305949 Independent Escort Service NashikCollege Call Girls Nashik Nehal 7001305949 Independent Escort Service Nashik
College Call Girls Nashik Nehal 7001305949 Independent Escort Service Nashik
 
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICS
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICSHARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICS
HARDNESS, FRACTURE TOUGHNESS AND STRENGTH OF CERAMICS
 
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
Call for Papers - African Journal of Biological Sciences, E-ISSN: 2663-2187, ...
 
SPICE PARK APR2024 ( 6,793 SPICE Models )
SPICE PARK APR2024 ( 6,793 SPICE Models )SPICE PARK APR2024 ( 6,793 SPICE Models )
SPICE PARK APR2024 ( 6,793 SPICE Models )
 
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(MEERA) Dapodi Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
 
KubeKraft presentation @CloudNativeHooghly
KubeKraft presentation @CloudNativeHooghlyKubeKraft presentation @CloudNativeHooghly
KubeKraft presentation @CloudNativeHooghly
 
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...
Call Girls Pimpri Chinchwad Call Me 7737669865 Budget Friendly No Advance Boo...
 
Top Rated Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated  Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated  Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Budhwar Peth ⟟ 6297143586 ⟟ Call Me For Genuine Se...
 
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130
VIP Call Girls Service Kondapur Hyderabad Call +91-8250192130
 
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLS
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLSMANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLS
MANUFACTURING PROCESS-II UNIT-5 NC MACHINE TOOLS
 
Java Programming :Event Handling(Types of Events)
Java Programming :Event Handling(Types of Events)Java Programming :Event Handling(Types of Events)
Java Programming :Event Handling(Types of Events)
 
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
(ANVI) Koregaon Park Call Girls Just Call 7001035870 [ Cash on Delivery ] Pun...
 

Management and Entrepreneurship

  • 2. Concept of Entrepreneurship Introduction, characteristics and types
  • 3. What is Concept of Entrepreneurship? Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses. In economics, entrepreneurship connected with land, labour, natural resources and capital can generate a profit
  • 4. Meaning Of Entrepreneurship : • The entrepreneur is defined as someone who has the ability and desire to establish, administer and succeed in a startup venture along with risk entitled to it, to make profits. • The best example of entrepreneurship is the starting of a new business venture. • The entrepreneurs are often known as a source of new ideas or innovators, and bring new ideas in the market by replacing old with a new invention. • In economics, the profits that an entrepreneur makes is with a combination of land, natural resources, labour and capital.
  • 5. Characteristics Of Entrepreneurship : • Ability to take a risk- An entrepreneur needs to be courageous and able to evaluate and take risks, which is an essential part of being an entrepreneur. • Innovation- It should be highly innovative to generate new ideas, start a company and earn profits out of it. • Visionary and Leadership quality- To be successful, the entrepreneur should have a clear vision of his new venture. Here, leadership quality is paramount because leaders impart and guide their employees towards the right path of success. • Open-Minded- In a business, every circumstance can be an opportunity and used for the benefit of a company.
  • 6. Types Of Entrepreneurship : Small Business Entrepreneurship Scalable Startup Entrepreneurship Large Company Entrepreneurship Social Entrepreneurship
  • 7. Small Business Entrepreneurship : • These businesses are a hairdresser, grocery store, travel agent, consultant, carpenter, plumber, electrician, etc. Scalable Startup Entrepreneurship : • This start-up entrepreneur starts a business knowing that their vision can change the world. Large Company Entrepreneurship : • Most of these companies grow and sustain by offering new and innovative products that revolve around their main products. Social Entrepreneurship : • This type of entrepreneurship focuses on producing product and services that resolve social needs