The document discusses using social media and the web to access European markets. It provides an overview of social media trends in Belgium, noting that while internet penetration is high, Twitter and mobile internet adoption remains relatively low. Specific opportunities mentioned for social media in Belgium include influential bloggers, corporate helpdesk accounts, Facebook pages, and engaging with journalists on Twitter. Challenges include the large number of small businesses and deciding whether to publish content in Dutch or French.

1. Making use of the Web & Social
Media to access European Markets
Gene Vangampelaere
http://twitter.com/vangampelaere
http://www.vangampelaere.be

2. Speaker
• SharePoint solution architect – HOWEST
• Technology advisor / consultant
http://www.vangampelaere.be

3. Speaker
http://www.vangampelaere.be

4. Social media
http://www.vangampelaere.be

5. Social media
Speed • News is spreading fast
Organic • Crowd
Collaboration • Ex. Egypt, #HasseltHelp, ...
Intelligence • Critical Knowledge, ex. Coyote
Anti-structure • There is no top level management
Learning • Learning network
http://www.vangampelaere.be

6. Feedback
http://www.vangampelaere.be

7. Motivation
http://www.vangampelaere.be

8. Information
http://www.vangampelaere.be

9. Networking
http://www.vangampelaere.be

10. Events
http://www.vangampelaere.be

11. Jobs
http://www.vangampelaere.be

12. Tips & Tricks
http://www.vangampelaere.be

13. Social media – Belgium
• Internet: 77% (EU avg 58%)
• 57% with Facebook account
• 8% with Twitter account
• Netlog: 3.000.000 BE users
Source: http://www.antleredowl.be/category/blog/bachelorproef/
http://www.vangampelaere.be

14. Social media – Belgium
http://www.vangampelaere.be

15. Social media – Belgium
http://www.vangampelaere.be

16. Social media – Belgium
http://www.vangampelaere.be

17. Social media – Belgium
• Influential bloggers
• Twitter helpdesk
– Telenet, Belgacom
– Mobile Vikings
• Facebook page
• Twitter: journalists
http://www.vangampelaere.be

18. Social media – Belgium
• Not widespread (mobile internet €€€)
• Lot’s of SME’s (KMO’s) (<100 employees)
• Dutch? French?
http://www.vangampelaere.be

19. Social media – Belgium
• More facts?
– http://bit.ly/socialmediabelgium
http://www.vangampelaere.be

20. Questions?
• Now
• Twitter: @vangampelaere
• Email: gene@vangampelaere.be
• This presentation is on SlideShare
– http://slideshare.net/genevangampelaere
http://www.vangampelaere.be