The document discusses different qualities that technology products and experiences should aim for, including clear, fast, and reliable. It suggests that if one quality had to be focused on at the expense of others, clear would be the best starting point, as it would make the product easier to use and lay the foundation for also achieving fast and reliable experiences.
4. Youâre in the
business of...
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
5. What is it that
youâre actually
doing?
TechnologyInformation
Youâre in the
business of...
6. What is it that
youâre actually
doing?
Technology
Youâre in the
business of...
Building
Analysing
Managing
11. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
User Interface
12. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
User Interface
13. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Words
User Interface
14. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
15. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
16. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
17. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
18. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
19. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
20. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
21. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Back-end code
22. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
23. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity (+exceptions)
24. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
25. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
(+exceptions)
26. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
27. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
28. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
29. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
30. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
31. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
32. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
33. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
34. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements (user research)
35. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements (user research)
36. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
37. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
38. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
39. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
40. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
41. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
!
42. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
!
43. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
!
44. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
!
45. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
63. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEARFASTRELIABLE
64. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEARFASTRELIABLE
If you could only nail
one of those qualities,
at the expense of the
others, which one
would you concentrate
on ïŹrst?
65. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
If you could only nail
one of those qualities,
at the expense of the
others, which one
would you concentrate
on ïŹrst?
66. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
67. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Reliable:
It might be reliable, but
people will hate using it
68. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Reliable:
It might be reliable, but
people will hate using it
69. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
70. Easy to useFewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
71. Easy to use
Fewer optionsFewer systemsFewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
72. Easy to use
Fewer optionsFewer systems
Fewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
73. Easy to use
Fewer options
Fewer systems
Fewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
74. Easy to use
Fewer options
Fewer systems
Fewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
75. Easy to use
Fewer options
Fewer systems
Fewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
76. Easy to use
Fewer options
Fewer systems
Fewer features
Easier to make
accessible
CLEAR
FAST
RELIABLE
Starting with Clear
Itâll then be much easier
to get to fast and
reliable
77. PART 1
In the business of
managing experiences
CLEARFASTRELIABLE
81. How does that
change my job?
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
96. Iterate (more than one shot)2
1 Start with the userâs experience
3 Compare two (or more) different takes
97. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
Compare two (or more) different takes
Watch real people use it
98. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
Compare two (or more) different takes
Watch real people use it
Love it
99. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
100. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
101. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
102. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
103. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
104. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
105. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
7
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Change the deal
106. Iterate (more than one shot)2
1 Start with the userâs experience
3
4
5
6
7
Compare two (or more) different takes
Watch real people use it
Love it
Overlap roles
Change the deal
107. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
108. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
109. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
110. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Interactions
Navigation
Words
User Interface
Graphics
Animations
Data integrity
(+exceptions)
Loading experience
(+exceptions)
Uptime
Requirements
Processes
(user research)
User Documentation
Your own
deliverables?
128. 7 Change the deal
Workers
ManagersWorkers put their ïŹrst...
129. 7 Change the deal
Workers
Managers
CIOManagers put their ïŹrst...
130. 7 Change the deal
Workers
Managers
CIO
ClientsCIOs put their ïŹrst...
131. 7 Change the deal
Workers
Managers
CIO
Clients
Users
?
But who puts the ïŹrst?
132. 7 Change the deal
Workers
Managers
CIO
Clients
Users
133. 7 Change the deal
Workers
Managers
CIO
Clients
Users
134. 7 Change the deal
Workers
Managers
CIO
Clients
UsersWorkers put the ïŹrst...
135. 7 Change the deal
Workers
Managers
CIO
Clients
Users
Managers put their ïŹrst...
136. 7 Change the deal
Workers
Managers
CIO
Clients
Users
CIOs put their ïŹrst...
137. 7 Change the deal
Workers
Managers
CIO
Clients
Users
CIOs put their ïŹrst...
?
138. 7 Change the deal
Workers
Managers
CIO
Clients
Users
139. 7 Change the deal
Workers
Managers
CIO
Clients
Users
Business
partners
140. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
141. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
142. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
But how do you
agree on how to
put the user ïŹrst?
143. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
144. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
145. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
146. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
User adoption
147. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
148. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
149. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
...
150. 7 Change the deal
Workers
Managers
CIO
Users
Business
partners
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
151. 7 Change the deal
Users
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
152. 7 Change the deal
Users
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
153. 7 Change the deal
Users
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Project by project
154. 7 Change the deal
Users
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Project by project
Service by service
155. 7 Change the deal
Users
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
Workers
Managers
CIO
Clients
Users
Service by service
156. 7 Change the deal
Workers
Managers
CIO
Clients
Users
158. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
159. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
160. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
User adoption
Time to completion
Uptime
CLEARFASTRELIABLE
...
161. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
162. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
163. 7 Change the deal
Workers
Managers
CIO
Clients Users= ?
Metrics
User satisfaction
Usability testing
Time to completion
Uptime
CLEARFASTRELIABLE
...
Top of your
Requirements
Lists
165. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
166. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technology
more human
167. UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technology
more human
Even if your Manager or CIO
doesnât change the deal...
168. Do it anyway.Youâll
love every minute
of it
UX Designers
Web Designers
Web Developers
Systems Analysts
Business Analysts
Managers
CIOs
Programmers
Support Analysts
Making technology
more human
Even if your Manager or CIO
doesnât change the deal...
169. What will be your project?
Iterate (more than one shot)2
1 Start with the userâs experience
3 Compare two (or more) different takes
4 Watch real people use it
5 Love it
6 Overlap roles
7 Change the deal
CLEAR
FAST
RELIABLE