How do you make your small business attractive to potential employees? making a small business attractive to potential employees, how to attract employees without raising wages. creative ways to attract employees attracting employees, how to attract the right employees

1. How do you make your small
business attractive to good
employees?

2. Recruiting good staff as an SME can
be difficult
• Job-seekers have a few
considerations, such as
size, when choosing
which company to work
for.
• However, it is widely
acknowledged that
SMEs employ more
people overall than
larger organisations.

3. • As a business
considering recruiting
its first employee, you
have a series of
obstacles to tackle.
• First, consider the
people you’re trying to
employ.
• Many of them will be
after the following 5
things…
Recruiting your first employee

4. 1. Opportunity
• Career progression and a fairly linear path are both
apparent with bigger companies.
• A smaller company usually is seen as not being able to
offer this level of opportunity.

5. 2. A Brand
• Staff are often more willing
to work for a company with
a well-known brand.
• To say they work somewhere
with perceived prestige, they
are more willing to put up
with:
 Longer hours
 Harsher work conditions
 Less say in what they do

6. 3. A Greater Network
• For the purpose of both a social life and a network of
professionals, a bigger organisation is the natural
choice.
• You will be competing against businesses that spend
lavishly on staff fun, or have huge office space.

7. 4. Job Security
• Job security is another field that job seekers look for.
• A bigger organisation will be perceived to have more
stability.

8. 5. A Structured Induction and
Recruitment
• Bigger organisation will have hired enough people to have
this process relatively snag-free.
• You may not be able to dedicate the time to a starter that a
bigger organisation would.

9. • Being a small business, you have other offerings for
candidates.
• And many of the points raised above are actually
assumptions that don’t always hold true.

10. You know…
- when it’s time to employ someone
- that the person you’re going to employ will bring
value to the business
- that the business will be able to give value to them

12. 1. Access to Leadership
• Candidates’ hours,
flexibility, work
output and
everything else can
be up for discussion.
• There will be very
little official structure
to climb over before
issues or potential
improvements can be
approved.

13. 2. Their opinions will be heard
• If your employees think something about the business
strategy ought to be considered, their opinion is not easily
overlooked.
• From your perspective, it will be very useful – working alone
can mean that you get little input from others on areas of
your business.

14. 3. Their work will be seen
• In a small business,
most of the work will
be seen by the boss, or
at least by people that
really matter.
• Needless to say, small
businesses tend to
have a more efficient
workforce!

15. 4. Their training will be addressed
• In a bigger business, the
employee may have to make
a fairly serious error before
their lack of training becomes
apparent.
• In your small business, it will
be a challenge not to notice
it.
• The employee will be able to
make personal progress a lot
quicker by joining your
business.

16. 5. Issues can be brought up
• As an employer, you should encourage employees to
come forward with any issues, if not for their happiness,
for their productivity.
• Let the candidates know that they will have opportunities
to raise issues and have them clearly addressed.

17. 6. More stand-out contributions for
a CV
• In a small business,
employees can claim
major responsibility
rather than having just
played a part.
• The growth of a small
business, or the success
of a certain client can be
attributed solely or
majorly to one person.

18. 7. More access to decisions
In a small business, there are far fewer layers of
approval that have to be tackled before an employee
can make progress with an idea.

19. 8. Job security
• Big businesses are more likely to be looking at their
bottom line – and obeying the wishes of shareholders –
than a small business, meaning no one is safe.
• In a small business, employees are more likely to be able
to earn their keep and visibly defend their position with it.

20. Keep in mind why you are
recruiting…
• Is it to grow an area of the business that you
constantly outsource, or are weak in?
• Is it to help you deliver the same kind of work that
you already do personally?
• Is it to allow you to grow the business while the
employee manages client accounts?

21. The answers to
these questions
should inform
the type of
person you are
seeking
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