Make killer power point presentations
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The document summarizes key points from a talk by Sir Ken Robinson about creating effective presentations. It recommends focusing on clarity of meaning and great content, preparing well, using visuals strategically during the delivery, and employing techniques like simplicity, credibility, emotion, and storytelling. Specific presentation design tips include limiting each slide to one concept, seven lines of text, and seven words per line to achieve restraint and simplicity.
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Summary
This document provides an overview of key learnings from various marketing modules, including communication strategies for presentations, new product development processes, international market entry strategies, and brand management techniques. It discusses concepts like the innovation imperative, new product success and failure factors, global pricing approaches, and marketing mix adaptation across countries. Case studies of Dove's real beauty campaign and Mountain Man beer's market expansion are analyzed. The importance of customer relationship management and building brand value through innovative initiatives is also highlighted.
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Case analysis
Grey Worldwide Hong Kong and China developed a customer relationship management (CRM) strategy called Grey Relationship Management (GRM) to reposition itself against increasing competition. GRM integrated traditional marketing with new technologies to provide a customized, Asia-specific CRM process. It aimed to build customer loyalty and differentiate Grey by managing knowledge and executing a customer-focused strategy. Implementing GRM required transforming Grey's culture, processes, skills and metrics to fully adopt CRM across the organization.
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- CRM will provide a holistic customer management approach through specialization, data mining, profiling key customers, and tools like "Brand Futures+" and "CRM Charter".
- Grey will leverage its existing customer database, brand equity, and technology capabilities to capture the Asian e-marketing opportunity and redefine customer value through account managers and knowledge integration.
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1) The document discusses how brand equity is built through three main drivers: brand elements, products/services and marketing activities, and associations with other entities.
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3) The document also discusses how to measure and manage brand equity over time through brand audits, tracking studies, and making adjustments to marketing programs based on consumer response.
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
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Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
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Make killer power point presentations
- 1. presented by: K.N.S.Pavan Kumar (Based on talk by Garr Reynolds)
- 2. - Sir Ken Robinson
- 11. mistakes
- 12. โข Clarity โข Meaning โข Great Content
- 14. 1. Preparation 2. Visuals 3. Deliver
- 17. โข Simplicity โข Unexpectedness โข Concreteness โข Credibility โข Emotion โข Story
- 21. โข Restraint โข Simplicity โข Naturalness
- 23. โข 1 concept per slide โข 7 lines of text per slide โข 7 words per line