How should marketers adjust their strategies and tactics for an economic downturn or recession?
•
0 likes•684 views
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Report
Share
Report
Share
Download to read offline
Recommended
Module 4 presentation1
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
How should marketers adjust their strategies and tactics
Marketers should adjust their strategies for an economic downturn by exploring increased investments, reviewing budget allocations, getting closer to customers to understand their needs, putting forth compelling value propositions, fine tuning their brand positioning, and ensuring the right product offerings. They should seize opportunities while learning more about customer behaviors and needs to provide sufficient value.
Bipolar and Me - by Maya
I decided to dedicate my story to everyone; everyone who, like me, does not just suffer with bipolar disorder, and the trail of destruction it leaves behind in our own lives and the lives of those around us, but everyone who suffers with mental illness. I don't want any of you to feel as lonely as I have for most of my life. I'm also writing this for the family and friends that suffer with us; those who often carry on supporting us regardless.
How should marketers adjust their strategies and tactics for an economic down...
The document provides 5 ways for marketers to adjust their strategies during an economic downturn or recession. These include: 1) increasing marketing expenditure to boost revenue and profits, 2) getting closer to customers to better understand their needs, 3) reviewing budget allocations to cut underperforming distributors and incentivize top sellers, 4) putting forth compelling value propositions rather than price reductions which are a mistake, and 5) fine-tuning brand and product offerings such as having luxury brands and lower-priced brands.
Finding the Upside Of Downturn
There are opportunities to be found in a recession. Think creatively and positively and strengthen your business for the future!
Finding The Upside In The Downturn Cme 4 June09 V F
The document summarizes the current economic downturn and its impact on the chemical industry. It notes that until 2008, the chemical industry was doing well financially but the global financial crisis created difficult conditions described as a "perfect storm." It suggests that tough times will continue through 2009 and full recovery may not occur until 2012-2013. However, it also argues that the downturn presents opportunities for companies to change their strategies and business models in ways that could improve their competitive positions long-term. Mergers and acquisitions may continue to impact the industry as companies adapt to the new environment.
Fuel for Thought: Seven Strategies to Surviving the Downturn
The power and versatility of today’s online capabilities provide numerous new ways for marketers to tackle the economic downturn, diminishing budgets and changes in consumer habits that are happening everywhere. Many companies/brands have already cut back on their marketing/advertising efforts, while others are taking this moment to reassess, reinvent and revitalize their brands/companies.
I’m a firm believer that challenges open doors to opportunities, and opportunities bring innovation with possibilities to further advance and emerge as a leader -- as many brands did during the Great Depression.
As eMarketer CEO/co-founder Geoff Ramsey puts it, “Consumers are still consuming.” They are still out there, looking for deals and recommendations to make product choices. They are relying on all available resources to find what is right for them. For marketers, the good news is there are more options than ever to make a connection with customers. Our goal at Fuel for Thought is to share these strategies and fuel ideas that will deliver growth and innovation for businesses.
IDC 2009 Sales Barometer & Top Ten Predictions
IDC presents its Top 10 Predictions and an overview of our key findings & recommendations regarding the challenges of selling in 2009. Based on extensive primary research, IDC finds that technology organizations are cautiously optimistic and that high performing sales organizations are shifting investments from direct sales and some training to inside sales, better lead qualification, demand generation and sales enablement.
If you are interested in discussing these findings further or to explore the changes your organization should consider to improve the likelihood of success in 2009, please contact me.
Recommended
Module 4 presentation1
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
How should marketers adjust their strategies and tactics
Marketers should adjust their strategies for an economic downturn by exploring increased investments, reviewing budget allocations, getting closer to customers to understand their needs, putting forth compelling value propositions, fine tuning their brand positioning, and ensuring the right product offerings. They should seize opportunities while learning more about customer behaviors and needs to provide sufficient value.
Bipolar and Me - by Maya
I decided to dedicate my story to everyone; everyone who, like me, does not just suffer with bipolar disorder, and the trail of destruction it leaves behind in our own lives and the lives of those around us, but everyone who suffers with mental illness. I don't want any of you to feel as lonely as I have for most of my life. I'm also writing this for the family and friends that suffer with us; those who often carry on supporting us regardless.
How should marketers adjust their strategies and tactics for an economic down...
The document provides 5 ways for marketers to adjust their strategies during an economic downturn or recession. These include: 1) increasing marketing expenditure to boost revenue and profits, 2) getting closer to customers to better understand their needs, 3) reviewing budget allocations to cut underperforming distributors and incentivize top sellers, 4) putting forth compelling value propositions rather than price reductions which are a mistake, and 5) fine-tuning brand and product offerings such as having luxury brands and lower-priced brands.
Finding the Upside Of Downturn
There are opportunities to be found in a recession. Think creatively and positively and strengthen your business for the future!
Finding The Upside In The Downturn Cme 4 June09 V F
The document summarizes the current economic downturn and its impact on the chemical industry. It notes that until 2008, the chemical industry was doing well financially but the global financial crisis created difficult conditions described as a "perfect storm." It suggests that tough times will continue through 2009 and full recovery may not occur until 2012-2013. However, it also argues that the downturn presents opportunities for companies to change their strategies and business models in ways that could improve their competitive positions long-term. Mergers and acquisitions may continue to impact the industry as companies adapt to the new environment.
Fuel for Thought: Seven Strategies to Surviving the Downturn
The power and versatility of today’s online capabilities provide numerous new ways for marketers to tackle the economic downturn, diminishing budgets and changes in consumer habits that are happening everywhere. Many companies/brands have already cut back on their marketing/advertising efforts, while others are taking this moment to reassess, reinvent and revitalize their brands/companies.
I’m a firm believer that challenges open doors to opportunities, and opportunities bring innovation with possibilities to further advance and emerge as a leader -- as many brands did during the Great Depression.
As eMarketer CEO/co-founder Geoff Ramsey puts it, “Consumers are still consuming.” They are still out there, looking for deals and recommendations to make product choices. They are relying on all available resources to find what is right for them. For marketers, the good news is there are more options than ever to make a connection with customers. Our goal at Fuel for Thought is to share these strategies and fuel ideas that will deliver growth and innovation for businesses.
IDC 2009 Sales Barometer & Top Ten Predictions
IDC presents its Top 10 Predictions and an overview of our key findings & recommendations regarding the challenges of selling in 2009. Based on extensive primary research, IDC finds that technology organizations are cautiously optimistic and that high performing sales organizations are shifting investments from direct sales and some training to inside sales, better lead qualification, demand generation and sales enablement.
If you are interested in discussing these findings further or to explore the changes your organization should consider to improve the likelihood of success in 2009, please contact me.
Q5
Marketers should explore increasing investment during an economic downturn to gain market share from competitors. They should get closer to customers to understand how to provide the most compelling value proposition during tougher times. A review of budget allocations may be needed to focus spending on the most impactful marketing activities that support adjusting the brand and fine tuning product offerings for the economic conditions.
Chapter 11 competitive dynamics - dealing with competition COMPLETE
This document discusses various competitive strategies for market leaders and challengers. It provides examples of how companies in different industries such as fast food, banking, and healthcare have implemented strategies like expanding their customer base, protecting market share through continuous development, and adapting their positioning across a product's lifecycle. The document also discusses strategies for companies during an economic downturn, including increasing value appeals to customers.
Ch 11 competitive dynamics14e
The document discusses competitive dynamics and strategies for different types of competitors in a market. It explains that market leaders can expand the total market and defend market share through continuous innovation, proactive marketing, and defensive marketing. Market challengers can try to gain market share through general attack strategies like frontal assaults or flanking maneuvers, and specific strategies such as lowering prices or improving distribution. Market followers adopt strategies like duplication, emulation with variation, or modification to hold onto their share. Market nichers focus on creating, expanding, and protecting small market segments not pursued by other firms.
Competitive Dynamics Marketing Management
This document discusses various marketing strategies that companies can employ at different stages of the product lifecycle and during economic downturns. It explains how market leaders can expand total market demand through new customers and more usage. It also outlines strategies for market challengers to attack leaders, and approaches for followers and nichers to compete effectively. During economic downturns, the document recommends that marketers increase investment, get closer to customers, review budgets, focus on value, and fine-tune brands and offerings.
MASTER BUDGET
The document provides information about a master budget, including:
- A master budget aggregates all lower-level budgets from a company's functional areas and includes budgeted financial statements, cash forecasts, and financing plans. It typically covers an entire fiscal year.
- Key components of a master budget include sales budgets, production budgets, expense budgets, overhead and production cost budgets, and budgeted financial statements.
- Management uses the master budget to plan and direct all aspects of a company's future operations, including sales, production, expenses, investments, and financing. It is the central planning tool that guides a company's strategic goals and resource allocation.
Strategic management and competitive dynamics
This document provides an overview of strategic management and competitive dynamics. It discusses the strategic management process, which includes strategy formulation, implementation, and evaluation. Key aspects of strategy formulation are analyzing external opportunities/threats and internal strengths/weaknesses, developing long-term objectives and strategies. Porter's Five Forces model is also summarized. The document then discusses competitive dynamics, including analyzing competitors, drivers of competitive actions, strategic vs. tactical moves, first and second movers, and how organizational size, reputation, and market cycles impact competitive behaviors.
Competitive Dynamics (Chapter 11 Kotler-Keller) 14th
The document discusses competitive dynamics and marketing strategies, including how market leaders can expand their total market share while defending their position, how challengers can attack leaders, and how followers and niche players can compete effectively. It also examines strategies for different stages of the product life cycle.
Product life cycle & marketing strategies
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
Creative that cracks the code
The document discusses 6 advertising campaigns that were successful due to having a clever core idea. It provides examples such as the Mauka Mauka cricket meme ads in India and Kia's hamster car ads. The document advocates that ads should be entertaining but not too entertaining, as excessive entertainment can reduce persuasiveness. It also discusses how some campaigns used user engagement and participation, such as Oreo's daily cookie designs and Project Shiksha in India to educate children. The document concludes by discussing how some content providers strategically integrate ads to make them harder to skip or separate from the content people choose to watch.
Think apps, not ads
Mobile ads are an integral part of communication strategies but are ineffective. People dislike ads that pop up unexpectedly and are difficult to read on small mobile screens. While apps are not seen as intrusive like ads, their marketing space is also limited. To succeed, companies should add value to users through apps that are convenient, unique, social, offer incentives, and entertain users. Overall, apps are a more cost-effective way to engage mobile customers than traditional ad campaigns if they enhance users' experiences.
Preserve the Luxury or Extend the Brand
This case study examines the debate around whether the famous Château de Vallois wine estate in Bordeaux, France should preserve its luxury brand or extend into a lower-priced branded wine market. The estate has been family-owned for generations and is known for its high-quality, expensive Grand Vin wine. However, Claire, one of the owners, wants to introduce a lower-priced branded wine to attract younger consumers. The estate manager François argues they should preserve their luxury reputation and not risk damaging relations with their distributors. They also lack the resources and expertise for a new branded wine business. Both sides present arguments around the costs, benefits and risks of entering the new market segment.
Creativity in advertising when it works
Creative advertising is more memorable and effective than other types of advertising. It requires divergent thinking and the ability to find unusual solutions. Original ads contain novel, unique, and unexpected elements that depart from stereotypes. An original ad may include aesthetically appealing elements, unexpected details, or ideas that are blended in an original way. Pepsi's advertising in India has been very creative, targeting youth through humorous ads featuring young celebrities and icons. Their ads use taglines in Hindi to create an exciting, youthful brand image.
Preserve the luxury or Extend the brand?
This document discusses a proposal to change the business strategy of Chateau de Vallois, a family-owned wine estate. There is disagreement among stakeholders on whether to enter the affordable luxury wine market. While Clare de Valhubert supports expanding into new markets, Gaspard de Sauveterre and Francois de Sauveterre worry this will damage the brand's reputation. Experts caution that the estate lacks experience in mass marketing and managing multiple brands could distract from their core business. The document recommends creating separate business units and boards to oversee traditional and new brands to minimize risks to the estate's reputation.
KEY LEARNINGS
This document discusses key learnings from various modules related to communication, presentations, new product development, and marketing strategies. It provides tips for effective presentations that are well-prepared, engaging, and avoid unnecessary elements. It also outlines stages of new product development from idea generation to commercialization. Global market entry strategies and the need to balance global integration with local responsiveness are examined. Case studies of Dove's real beauty campaigns and the evolution of its branding are presented.
Summary
This document provides an overview of key learnings from various marketing modules, including communication strategies for presentations, new product development processes, international market entry strategies, and brand management techniques. It discusses concepts like the innovation imperative, new product success and failure factors, global pricing approaches, and marketing mix adaptation across countries. Case studies of Dove's real beauty campaign and Mountain Man beer's market expansion are analyzed. The importance of customer relationship management and building brand value through innovative initiatives is also highlighted.
Steinway & sons:buying a legend
it is based on case study of harvard business school.
These slides were created by sanket badhe, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)".
Case analysis
Grey Worldwide Hong Kong and China developed a customer relationship management (CRM) strategy called Grey Relationship Management (GRM) to reposition itself against increasing competition. GRM integrated traditional marketing with new technologies to provide a customized, Asia-specific CRM process. It aimed to build customer loyalty and differentiate Grey by managing knowledge and executing a customer-focused strategy. Implementing GRM required transforming Grey's culture, processes, skills and metrics to fully adopt CRM across the organization.
Grey Worldwide: Strategic Repositioning through CRM
This document discusses Grey's strategy to implement CRM (Customer Relationship Management) in Asia. Some key points:
- Grey lacks an integrated customer database but has an existing customer base, brand strength, and no legacy systems, allowing new CRM tools.
- CRM will provide a holistic customer management approach through specialization, data mining, profiling key customers, and tools like "Brand Futures+" and "CRM Charter".
- Grey will leverage its existing customer database, brand equity, and technology capabilities to capture the Asian e-marketing opportunity and redefine customer value through account managers and knowledge integration.
- The CRM strategy involves building an organizational culture with CRM orientation, training staff for
Saxonville Sausage Company
Saxonville Sausage Company is a 70-year old family business that generates $1.5 billion annually from various pork sausage brands. Their top-selling brand, Bratwurst, has seen flat sales recently. Their Italian sausage brand Vivio has grown but remains regionally focused in the Northeast. Saxonville assembled a team to research expanding Vivio nationally. Consumer research found that positioning Vivio around "Family Connection" resonated best by appealing to women's roles feeding their families. Their analysis concluded that building on Vivio's existing recognition and Saxonville's brand equity, while keeping the name familiar to loyal customers, offers the best approach to gaining national distribution and sales growth.
Branding yoga
This document discusses different business strategies used by Bikram Choudhary and Tara Stiles to market yoga in the US. Bikram Choudhary strengthened his yoga brand through copyrights and patents. He charged high fees for teacher training which helped his brand grow rapidly. Tara Stiles made yoga more accessible by removing Hindu elements, adding music, and marketing through social media. Both aimed to attract more students by adapting yoga to US audiences and values while protecting or spreading their unique styles.
Evolution of Dove
Dove launched its "Campaign for Real Beauty" in 2004 to promote a broader definition of beauty beyond narrow stereotypes. Market research found most women did not feel beautiful. The campaign featured everyday women and became very popular, but also faced some criticism. It helped boost Dove's sales significantly but also risked the brand being seen as only for "fat girls." Future marketing should better connect the campaign's message to Dove's products to address this risk.
More Related Content
Viewers also liked
Q5
Marketers should explore increasing investment during an economic downturn to gain market share from competitors. They should get closer to customers to understand how to provide the most compelling value proposition during tougher times. A review of budget allocations may be needed to focus spending on the most impactful marketing activities that support adjusting the brand and fine tuning product offerings for the economic conditions.
Chapter 11 competitive dynamics - dealing with competition COMPLETE
This document discusses various competitive strategies for market leaders and challengers. It provides examples of how companies in different industries such as fast food, banking, and healthcare have implemented strategies like expanding their customer base, protecting market share through continuous development, and adapting their positioning across a product's lifecycle. The document also discusses strategies for companies during an economic downturn, including increasing value appeals to customers.
Ch 11 competitive dynamics14e
The document discusses competitive dynamics and strategies for different types of competitors in a market. It explains that market leaders can expand the total market and defend market share through continuous innovation, proactive marketing, and defensive marketing. Market challengers can try to gain market share through general attack strategies like frontal assaults or flanking maneuvers, and specific strategies such as lowering prices or improving distribution. Market followers adopt strategies like duplication, emulation with variation, or modification to hold onto their share. Market nichers focus on creating, expanding, and protecting small market segments not pursued by other firms.
Competitive Dynamics Marketing Management
This document discusses various marketing strategies that companies can employ at different stages of the product lifecycle and during economic downturns. It explains how market leaders can expand total market demand through new customers and more usage. It also outlines strategies for market challengers to attack leaders, and approaches for followers and nichers to compete effectively. During economic downturns, the document recommends that marketers increase investment, get closer to customers, review budgets, focus on value, and fine-tune brands and offerings.
MASTER BUDGET
The document provides information about a master budget, including:
- A master budget aggregates all lower-level budgets from a company's functional areas and includes budgeted financial statements, cash forecasts, and financing plans. It typically covers an entire fiscal year.
- Key components of a master budget include sales budgets, production budgets, expense budgets, overhead and production cost budgets, and budgeted financial statements.
- Management uses the master budget to plan and direct all aspects of a company's future operations, including sales, production, expenses, investments, and financing. It is the central planning tool that guides a company's strategic goals and resource allocation.
Strategic management and competitive dynamics
This document provides an overview of strategic management and competitive dynamics. It discusses the strategic management process, which includes strategy formulation, implementation, and evaluation. Key aspects of strategy formulation are analyzing external opportunities/threats and internal strengths/weaknesses, developing long-term objectives and strategies. Porter's Five Forces model is also summarized. The document then discusses competitive dynamics, including analyzing competitors, drivers of competitive actions, strategic vs. tactical moves, first and second movers, and how organizational size, reputation, and market cycles impact competitive behaviors.
Competitive Dynamics (Chapter 11 Kotler-Keller) 14th
The document discusses competitive dynamics and marketing strategies, including how market leaders can expand their total market share while defending their position, how challengers can attack leaders, and how followers and niche players can compete effectively. It also examines strategies for different stages of the product life cycle.
Product life cycle & marketing strategies
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
Viewers also liked (8)
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Chapter 11 competitive dynamics - dealing with competition COMPLETE
Competitive Dynamics (Chapter 11 Kotler-Keller) 14th
Competitive Dynamics (Chapter 11 Kotler-Keller) 14th
More from Sameer Mathur
Creative that cracks the code
The document discusses 6 advertising campaigns that were successful due to having a clever core idea. It provides examples such as the Mauka Mauka cricket meme ads in India and Kia's hamster car ads. The document advocates that ads should be entertaining but not too entertaining, as excessive entertainment can reduce persuasiveness. It also discusses how some campaigns used user engagement and participation, such as Oreo's daily cookie designs and Project Shiksha in India to educate children. The document concludes by discussing how some content providers strategically integrate ads to make them harder to skip or separate from the content people choose to watch.
Think apps, not ads
Mobile ads are an integral part of communication strategies but are ineffective. People dislike ads that pop up unexpectedly and are difficult to read on small mobile screens. While apps are not seen as intrusive like ads, their marketing space is also limited. To succeed, companies should add value to users through apps that are convenient, unique, social, offer incentives, and entertain users. Overall, apps are a more cost-effective way to engage mobile customers than traditional ad campaigns if they enhance users' experiences.
Preserve the Luxury or Extend the Brand
This case study examines the debate around whether the famous Château de Vallois wine estate in Bordeaux, France should preserve its luxury brand or extend into a lower-priced branded wine market. The estate has been family-owned for generations and is known for its high-quality, expensive Grand Vin wine. However, Claire, one of the owners, wants to introduce a lower-priced branded wine to attract younger consumers. The estate manager François argues they should preserve their luxury reputation and not risk damaging relations with their distributors. They also lack the resources and expertise for a new branded wine business. Both sides present arguments around the costs, benefits and risks of entering the new market segment.
Creativity in advertising when it works
Creative advertising is more memorable and effective than other types of advertising. It requires divergent thinking and the ability to find unusual solutions. Original ads contain novel, unique, and unexpected elements that depart from stereotypes. An original ad may include aesthetically appealing elements, unexpected details, or ideas that are blended in an original way. Pepsi's advertising in India has been very creative, targeting youth through humorous ads featuring young celebrities and icons. Their ads use taglines in Hindi to create an exciting, youthful brand image.
Preserve the luxury or Extend the brand?
This document discusses a proposal to change the business strategy of Chateau de Vallois, a family-owned wine estate. There is disagreement among stakeholders on whether to enter the affordable luxury wine market. While Clare de Valhubert supports expanding into new markets, Gaspard de Sauveterre and Francois de Sauveterre worry this will damage the brand's reputation. Experts caution that the estate lacks experience in mass marketing and managing multiple brands could distract from their core business. The document recommends creating separate business units and boards to oversee traditional and new brands to minimize risks to the estate's reputation.
KEY LEARNINGS
This document discusses key learnings from various modules related to communication, presentations, new product development, and marketing strategies. It provides tips for effective presentations that are well-prepared, engaging, and avoid unnecessary elements. It also outlines stages of new product development from idea generation to commercialization. Global market entry strategies and the need to balance global integration with local responsiveness are examined. Case studies of Dove's real beauty campaigns and the evolution of its branding are presented.
Summary
This document provides an overview of key learnings from various marketing modules, including communication strategies for presentations, new product development processes, international market entry strategies, and brand management techniques. It discusses concepts like the innovation imperative, new product success and failure factors, global pricing approaches, and marketing mix adaptation across countries. Case studies of Dove's real beauty campaign and Mountain Man beer's market expansion are analyzed. The importance of customer relationship management and building brand value through innovative initiatives is also highlighted.
Steinway & sons:buying a legend
it is based on case study of harvard business school.
These slides were created by sanket badhe, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)".
Case analysis
Grey Worldwide Hong Kong and China developed a customer relationship management (CRM) strategy called Grey Relationship Management (GRM) to reposition itself against increasing competition. GRM integrated traditional marketing with new technologies to provide a customized, Asia-specific CRM process. It aimed to build customer loyalty and differentiate Grey by managing knowledge and executing a customer-focused strategy. Implementing GRM required transforming Grey's culture, processes, skills and metrics to fully adopt CRM across the organization.
Grey Worldwide: Strategic Repositioning through CRM
This document discusses Grey's strategy to implement CRM (Customer Relationship Management) in Asia. Some key points:
- Grey lacks an integrated customer database but has an existing customer base, brand strength, and no legacy systems, allowing new CRM tools.
- CRM will provide a holistic customer management approach through specialization, data mining, profiling key customers, and tools like "Brand Futures+" and "CRM Charter".
- Grey will leverage its existing customer database, brand equity, and technology capabilities to capture the Asian e-marketing opportunity and redefine customer value through account managers and knowledge integration.
- The CRM strategy involves building an organizational culture with CRM orientation, training staff for
Saxonville Sausage Company
Saxonville Sausage Company is a 70-year old family business that generates $1.5 billion annually from various pork sausage brands. Their top-selling brand, Bratwurst, has seen flat sales recently. Their Italian sausage brand Vivio has grown but remains regionally focused in the Northeast. Saxonville assembled a team to research expanding Vivio nationally. Consumer research found that positioning Vivio around "Family Connection" resonated best by appealing to women's roles feeding their families. Their analysis concluded that building on Vivio's existing recognition and Saxonville's brand equity, while keeping the name familiar to loyal customers, offers the best approach to gaining national distribution and sales growth.
Branding yoga
This document discusses different business strategies used by Bikram Choudhary and Tara Stiles to market yoga in the US. Bikram Choudhary strengthened his yoga brand through copyrights and patents. He charged high fees for teacher training which helped his brand grow rapidly. Tara Stiles made yoga more accessible by removing Hindu elements, adding music, and marketing through social media. Both aimed to attract more students by adapting yoga to US audiences and values while protecting or spreading their unique styles.
Evolution of Dove
Dove launched its "Campaign for Real Beauty" in 2004 to promote a broader definition of beauty beyond narrow stereotypes. Market research found most women did not feel beautiful. The campaign featured everyday women and became very popular, but also faced some criticism. It helped boost Dove's sales significantly but also risked the brand being seen as only for "fat girls." Future marketing should better connect the campaign's message to Dove's products to address this risk.
What are the important brand architecture decisions in developing a branding ...
There are several important brand architecture decisions to consider when developing a branding strategy. These include whether to create a new brand, extend an existing brand, or use a combination of new and existing elements. Other decisions include whether to use line extensions, category extensions, individual brand names, a corporate umbrella name, or sub-brands. Finally, large businesses may use a brand portfolio to encompass multiple brands, services, and companies under one umbrella. Each brand in the portfolio often has its own trademarks but operates as an individual entity.
How is brand equit built, measured, and manged
1) The document discusses how brand equity is built through three main drivers: brand elements, products/services and marketing activities, and associations with other entities.
2) It provides examples of how companies like Microsoft, Virgin Mobile, and Airtel have leveraged these three drivers to build their brands.
3) The document also discusses how to measure and manage brand equity over time through brand audits, tracking studies, and making adjustments to marketing programs based on consumer response.
What is brand equity
Brand equity is the added value provided to products and services by a brand, as reflected in how consumers think, feel and act towards the brand. Customer-based brand equity refers to how the differential brand knowledge affects consumer responses to a brand's marketing. Consumers react more favorably to a brand's products and marketing when the brand has positive customer-based brand equity, and less favorably when it has negative brand equity. Lifebuoy is an example of a brand that has consistently maintained its key promises over time while introducing new variants and extensions tailored to changing consumer preferences.
What is brand, and how does branding work
Branding involves using names, symbols, or designs to identify and differentiate products and services from competitors. The earliest signs of branding in Europe involved medieval guilds requiring craftspeople to mark products to protect customers from inferior quality. Branding also benefits firms by simplifying product identification, organizing inventory records, and providing legal protection. For consumers, brands help evaluate identical products and signal quality and satisfaction. Successful branding strategies convince consumers that meaningful differences exist between brands in a category, whether through product attributes, benefits, or non-product related means.
What are important trends in marketing practices
This document outlines 12 strategies for organizational change: reengineering by appointing cross-departmental teams; outsourcing by purchasing more goods and services externally; benchmarking against best practices; supplier partnering with fewer but better value-adding suppliers; merging with similar or complementary firms; globalizing by thinking globally and acting locally; flattening the organizational structure; focusing on the most profitable businesses and customers; justifying actions by measuring outcomes; accelerating response time to changes; empowering employees; and broadening consideration to all stakeholders.
How can a company improve its marketing skills
Marketing implementation focuses on who, where, when and how marketing activities are carried out. Marketing control assesses the effects of marketing activities and programs to determine if changes are needed. The document discusses annual plan control, profitability control, efficiency control, strategic control, the marketing audit, and the marketing excellence review as tools for implementation and control of marketing programs and activities.
More from Sameer Mathur (20)
Grey Worldwide: Strategic Repositioning through CRM
Grey Worldwide: Strategic Repositioning through CRM
What are the important brand architecture decisions in developing a branding ...
What are the important brand architecture decisions in developing a branding ...
Recently uploaded
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
Transforming Digital Marketing with Top AI Tools of 2024.pdf
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Effective Google Ads Strategy to get the best output
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The Future of B2B Audience Targeting with LinkedIn
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Recently uploaded (20)
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income