What are the major types
of intermediaries?
Presented by : Haneesh Vengala
IIT MADRAS
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.Retailing
.Wholesaling
.Logistics
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Retailing includes all activities
in selling goods or services
directly to final consumers for
personal,nonbusiness use
Information Technology plays a critical
role in managing market logistics via:
. Computers
.Point-of-sale-terminals
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. Satellite tracking
.Electronic data interchange(EDI)
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Major types of intermediaries
Major types of intermediaries

Major types of intermediaries