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The document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, competing on both quality and price while Pan Express competes primarily on price. Customer surveys found that while online travel has grown, most people in Ludhiana still prefer visiting travel agents to plan trips. Thomas Cook and SOTC were found to have the leading and most stable market positions over the past 5 years.
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Steph Gray, Helpful Technology
The document contains 3 lists about pre-startup, starting up, and running a business. It also provides statistics from a 3.5 month email marketing campaign which show the open and click rates for pre-startup, starting up, and growing business audiences as well as the total unique visitors, email subscribers, and subscription signup rate.
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The Driving Standards Agency (DSA) aims to engage drivers of all ages and experience types through its programs. However, it faced obstacles like managing multiple websites and limited resources. Through the DSA Direct service, it saw significantly higher engagement across its websites and social media channels. DSA Direct also collaborated with other government agencies to share subscribers, increasing its reach. This helped DSA better achieve its mission of promoting safer driving.
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The document discusses best practices for email marketing. It recommends determining the purpose and objective of the email, crafting the subject line and content to match expectations and optimize delivery and results. It also suggests targeting the right audience at the right time, testing elements, and ensuring the user experience is simple, direct and smooth. The overall message is to send targeted, relevant, timely communications that deliver on promises to get email marketing right.
Mailcamp: Paul Kent, London Borough of Hillingdon
Using email surveys rather than postal surveys resulted in lower response rates but lower costs for a local government organization. Email surveys in 2010 received over 16,000 invites but only a 11% response rate compared to a 27% response rate for postal surveys in 2009 sent to 3,500 people. Factors like incorrect addresses, spam filters, and indifference affected response rates for email surveys. Respondents in older age groups were more likely to respond to both email and postal surveys.
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Mailcamp: Simon Burgess, Sift Media (Public Technology)
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Mailcamp: Andy Snow, MHRA
The MHRA uses email alerts to inform stakeholders such as healthcare professionals and the public about important safety issues in a timely manner. They currently have over 33,000 subscribers across 76 channels and have sent over 3.3 million emails this year. The alerts are triggered automatically through their content management system with little staff input required. Going forward, the MHRA plans to tailor the alerts better for users by improving formatting across devices and reorganizing information for easier previewing.
MailCamp: Donna Grant, JISCmail
JISCMail is a national academic mailing list service in the UK that allows users to create, build, and manage opt-in mailing lists to reduce isolation, share best practices, and engage communities. It provides a newsletter tool called LISTSERV that allows users to easily create professional-looking newsletters without coding through templates and a five-step process. Good aspects of LISTSERV include a ready-made audience, no technical skills required, templates, and customization options, while potential downsides include needing HTML knowledge for customization and storing images externally.
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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Mailcamp: Ed Cox, Reason Digital
- 1. How to change minds ... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
- 2. Social marketing... “ The systematic application of marketing , along with other concepts and techniques, to achieve specific behavioural goals for a social good ” National Social Marketing Centre
- 3. Social marketing... “ The systematic application of lies , along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes ” ...depends on who you ask
- 4. So why use e-mail for social marketing?
- 5. It’s just like any project... PLAN EVALUATE EXECUTE
- 6. Step 1: Plan
- 9. What to do next... Create a journey in ‘baby steps’ For each, create an objective focused e-mail Write the existing and target behaviour down
- 10. Thanks for listening. Ed Cox Managing Director at Reason Digital email [email_address] tweet @reasondigital
Editor's Notes
- Quickly about me. How to change minds with email!
- Change 'Social marketing' to 'Propaganda' then "LIES" (with speech marks!)
- Social marketing is not about lies and propaganda, but done badly, there’s a real risk of it appearing this way.
- Sounds obvious but... QUESTIONS
- Sounds obvious but... QUESTIONS
- Sounds obvious but... QUESTIONS
- One quick tip for each point (10 secs each)
- Thanks!