Mail & Guardian Online Slides

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The Mail & Guardian Online was the first South African newspaper to go online in 1994. They have a dedicated online news team to produce unique digital content in addition to publishing their weekly printed articles. While they have resource constraints, their new website launching on June 20, 2008 will feature improvements like hyperlinks, interactivity, multimedia, and blogs to better engage readers and be more competitive with other South African news sites.

Economy & Finance Technology

Mail & Guardian Online An interview with editor Riaan Wolmarans

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Sagini Onyancha, Head of Sales and Marketing at BrighterMonday.com made a compelling argument for online adverting in Kenya. Less than 1% of advertising budget currently go to online adverting, Onyancha estimated, but his team tirelessly work on educating media buyers on the benefits and returns online advertising offers. With over 4 million Kenyans accessing the internet regularly, online advertising offers huge potential. Onyancha concluded by challenging the Government of Kenya to step in and support the growth of online marketing. ---- Presented at the Tandaa Symposium on Local Digital Content, March 8, 2010 at the iHub-Nairobi's Innovation Hub. Hosted by Kenya ICT Board, sponsored by Google.

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