The Maidenhead Town Partnership aims to make Maidenhead an attractive destination for residents, businesses, and visitors. It works to create a unique sense of place, support local businesses, attract investment, create an attractive public realm, and establish a sustainable town team. The partnership markets and brands the town through an Enjoy Maidenhead website and social media, runs targeted campaigns for businesses, and organizes events and markets. It also provides training and works with the council on public spaces. The partnership is funded through memberships, market fees, grants, and sponsorships.