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Maggi
Social Listening Report
29 May 2015 to 26 Jun 2015
Insights & Reports by @vikashnsingh
Contents
1) Overall Summary
2) Word cloud & keywords
3) Twitter mentions, impressions
4) Most RT-ed tweets with screenshots
5) Top sources of tweets with screenshots
6) Sentiment analysis
7) Facebook posts
8) News & Blogs
9) Videos
Overall Summary
Overall Mentions
Channel Mentions/Views/Fan Actions 29 May 2015 to 26 Jun 2015
Blogs 3,067
Forums 1,923
News 22,335
Twitter 460,220
FB Fan Actions 24,126
Videos 859
Maximum mentions were on Twitter during this time period
Topic Trends
Most of the Mentions about Maggi were seen on June 4th (72,562 mentions)
Keywords & Word Cloud
“maggi"
Twitter Stats
201,204
ReTweets
61,582
Replies
by Users
460,220
Mentions
331,537
Users
Sentiment Analysis
Positive
14%
Neutral
38%
Negative
48%
Demographics
Male
70%
Female
30%
1 billion
Impressio
n
Most ReTweeted
Most Influential Tweets/RT’s
Top Sources
Twitter Handle No. of Tweets
Negative Tweet
Facebook Stats
Blog & News
http://www.bbc.com/news/world-asia-india-
33174648?OCID=fbasia
http://khabarindiatv.com/india/national-man-commits-
suicide-after-the-shut-down-of-maggi-plant-1293.html
http://www.hindujagruti.org/hindi/news/46175.html
http://www.livemint.com/Companies/nG6eKBqdaDKRBjTwX
OtHzN/Nestle-India-hopes-to-complete-Maggi-recall-by-
Julyend.html
Videos
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