The document discusses setting up an e-commerce website using Magento 2. It outlines the initial requirements and choices made for the design, product creation, payment provider, shipping, hosting, and analytics of the new website. The next steps are also outlined, focusing on automating more aspects of the site and expanding functionality over time through a startup mindset of early releases and ongoing optimization.

1. VR-webshop.nl
Magento 2 case

2. Peter Jaap Blaakmeer
elgentos
@PeterJaap

3. New shop
New technology
New approach

4. Old approach

5. New approach

6. Requirements?
Design
Product creation
Payment provider
3PL
Hosting
Marketing information

7. Design

8. Product creation

9. Payment provider
Adyen
Buckaroo
Ogone
MultiSafePay
Pay.nl
Icepay
Mollie
Sisow

10. 3PL
Let’s ship it ourselves at first!

11. Hosting
Hypernode

12. Statistics
New Relic
Hotjar
Google Enhanced Analytics

13. What we choose:
Design - slight adjustments to Luma
Product creation - by hand
Payment provider - PayPal
3PL - ship it ourselves
Hosting - Hypernode
Statistics - New Relic, GEA

16. Next evolution:
Design - branded landing pages
Product creation - automate more products & accessoires
Payment provider - Adyen
3PL - keep shipping it ourselves
Hosting - Hypernode
Statistics - expand GEA, add GTM

17. See your Magento 2
installation as a start-up

18. Tight feedback loops
(we use Slack with our product owner)

19. Release early, release often

20. Optimise down the line

21. Be prepared to replace
underperforming extensions

22. Divide your sprints into bugfixes,
features and Big Hairy Goals

23. Questions?