Magazines generate more profit per unit than other checkout items like candy, gum, and snacks. They have higher margins at 11-15% compared to 10% for groceries and 29% for total stores. Magazines also require a third of the labor costs of other front-end categories while providing twice the per-unit profit. Their share of checkout profits is 35.7%, higher than all other checkout items. Additionally, baskets that include magazines are 86% larger on average. Secondary displays reduce magazine sales by 41% as they take time away from viewing the primary magazine display where 90% of magazine purchases are made on impulse.