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By: Ons AmmamBy: Ons Ammam
PRESENTATIONPRESENTATION
Class: EB5BClass: EB5B
23/01/2014
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
FRAMEWORKFRAMEWORK
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 22
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL22
THE RETAIL MARKET IN TUNISIATHE RETAIL MARKET IN TUNISIA11
USD 1.2 billion per yearUSD 1.2 billion per year
33 29%29%
22 33%33%
THE RETAIL MARKETTHE RETAIL MARKET
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 33
Second Maghreb marketSecond Maghreb market
11 38%38%
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 44
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 55
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
STRATEGIESSTRATEGIES
MARKETINGMARKETING DEVELOPMENTDEVELOPMENT
STAND OUTSTAND OUT
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 66
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
RENOVATION & MODERNIZATION PROJECTRENOVATION & MODERNIZATION PROJECT
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 77
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
PARTNERSHIP AGREEMENTPARTNERSHIP AGREEMENT
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 88
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
MARKETING STRATEGYMARKETING STRATEGY
STANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDSSTANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDS
Food & non-foodFood & non-food
ParkingParking
Food & non-foodFood & non-foodFoodFood
DowntownDowntown
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 99
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY
3 STORES CONCEPTS3 STORES CONCEPTS
MG CITYMG CITY MG PROXIMG PROXI MG MAXIMG MAXI
<1200m²<1200m²500m²500m²
NeighborhoodsNeighborhoods
<500m²<500m²
Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 1010
2009 2010 2011 2012 2013 2014
Outlets 45 57 61 66 69 78
0
10
20
30
40
50
60
70
80
90
OUTLETS[2009-2014]
MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
Magasin Général.

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Magasin Général.

  • 1. By: Ons AmmamBy: Ons Ammam PRESENTATIONPRESENTATION Class: EB5BClass: EB5B 23/01/2014 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL
  • 2. FRAMEWORKFRAMEWORK Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 22 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL22 THE RETAIL MARKET IN TUNISIATHE RETAIL MARKET IN TUNISIA11
  • 3. USD 1.2 billion per yearUSD 1.2 billion per year 33 29%29% 22 33%33% THE RETAIL MARKETTHE RETAIL MARKET Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 33 Second Maghreb marketSecond Maghreb market 11 38%38%
  • 4. MAGASIN GÉNÉRALMAGASIN GÉNÉRAL Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 44
  • 5. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 55 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL STRATEGIESSTRATEGIES MARKETINGMARKETING DEVELOPMENTDEVELOPMENT STAND OUTSTAND OUT
  • 6. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 66 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL RENOVATION & MODERNIZATION PROJECTRENOVATION & MODERNIZATION PROJECT
  • 7. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 77 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL PARTNERSHIP AGREEMENTPARTNERSHIP AGREEMENT
  • 8. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 88 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL MARKETING STRATEGYMARKETING STRATEGY STANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDSSTANDARDIZATION AND UNIFICATION OF THEIR 3 BRANDS
  • 9. Food & non-foodFood & non-food ParkingParking Food & non-foodFood & non-foodFoodFood DowntownDowntown Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 99 MAGASIN GÉNÉRALMAGASIN GÉNÉRAL DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY 3 STORES CONCEPTS3 STORES CONCEPTS MG CITYMG CITY MG PROXIMG PROXI MG MAXIMG MAXI <1200m²<1200m²500m²500m² NeighborhoodsNeighborhoods <500m²<500m²
  • 10. Ons Ammam - EB5B - 2014/2015Ons Ammam - EB5B - 2014/2015 1010 2009 2010 2011 2012 2013 2014 Outlets 45 57 61 66 69 78 0 10 20 30 40 50 60 70 80 90 OUTLETS[2009-2014] MAGASIN GÉNÉRALMAGASIN GÉNÉRAL

Editor's Notes

  1. Second Magreb market which represents a volume of sales in the retail sector of about   USD 1.2 billion per year