1. January 23, 2013
Presentation available on Slideshare.net
Search “Madison College”

2. Guest Panel
• American Marketing Association (AMA) Michol Banes, President
Elect AMA, Senior Marketing Associate, Baker Tilly Virchow
Krause, LLP
• American Society of Quality (ASQ), Tedd Snyder, Community
Liaison, Lean Six Sigma Master Blackbelt/Consultant
• Greater Madison Chamber of Commerce, Bob
Ansheles, Director of Membership and Marketing
• Society of Human Resource Management (GMA
SHRM), Michele Thoren, Human Resource Manager at
Cintas and Director of Workforce Readiness
Wisconsin Manufacturers and Commerce, Jim
Morgan, President of the WMC Foundation and Vice President
of WMC
• World Trade Center Wisconsin , Ted Kiel, Director of Operations

3. American Marketing Association (AMA)
Michol Banes, President Elect AMA

4. American Marketing Association (AMA)
Organizational Highlights
Mission/Purpose The AMA is a professional association for individuals and
organizations leading the practice, teaching and development of
marketing knowledge worldwide. Our principle role is to serve as a
forum to connect like-minded individuals and foster knowledge
sharing, provide resources, tools and training, and support
marketing practice and thought leadership around the globe.
Resources available Monthly educational meeting and networking
to Managers Annual educational conference in Madison
Online resource library (templates, best practices, whitepapers, and more)
Monthly national publications
Local job postings
Annual Membership Student $97, Full $260
Meeting Second Tuesday Lunch program
Schedule/Location 11:30 a.m. – 1:00 p.m., Alliant Energy Center
Website/URL www.amamadison.org
Contact Information President: Tracy Grzybowski, tgrzybowski@n-s.com
President Elect: Michol Banes, michol.banes@bakertilly.com

5. AMA-Trends and Topics
Back to basics – strategy before technologies
• Rapid pace of change in technology is forcing strategy to once again
become the most important piece of planning process
• Research needed prior to implementing new technologies
Big data
• Gathering – more and more data available from various
technologies used in day-to-day marketing (website, search, PPC,
email)
• Analyzing – increased need to analyze the data that is generated for
meaningful information
• Implementing – main area of question for most marketers
Increasing impact of social marketing (Facebook, LinkedIn, Twitter,
etc.)
• Sharing, Listening, Engaging , and Monitoring

6. American Society of Quality (ASQ)
Tedd Snyder, Community Liaison

7. American Society of Quality (ASQ)
Organizational Highlights
Mission/Purpose The purpose of this group is to provide networking
opportunities and sharing in the use of quality
tools, methods, and approaches that will help
create high performance workplaces.
Resources available to Managers Monthly meetings (September – June) focusing on
quality trends, tours, and industries represented
Networking events
ASQ certification training and examinations
Local job postings
Annual Membership Student $28, Associate $85, Full $143
Meeting Schedule/Location Second Tuesday 5:30-7:30 p.m., Quality Inn and
Suites, Fitchburg, $25 (dinner + presentation)/$5
(presentation only)
Website/URL www.asq-madison.org
Contact Information www.asq-madison.org
Other Leadership opportunities, annual scholarship

8. ASQ Certifications
• Biomedical Auditor • Six Sigma Green Belt
• Calibration Technician • Six Sigma Black Belt
• HACCP Auditor • Software Quality
• Lean Certification Engineer
(AME/SME/Shingo • Quality Improvement
Prize/ASQ Partnership) Associate
• Manager of • Quality Inspector
Quality/Organizational • Quality Process Analyst
Excellence) • Quality Technician
• Master Black Belt • Reliability Engineer
• Pharmaceutical GMP
Professional
• Quality Auditor

9. ASQ-Trends and Topics
Future of Quality Study (2011)
• Global responsibility
• Consumer awareness
• Globalization
• Rate of change
• Workforce of the future
• Aging population
• 21st century quality
• Innovation
Others
• Sustainability
• Lean concepts

10. Greater Madison Chamber of
Commerce
Bob Ansheles, Director of Membership
and Marketing

11. Greater Madison Chamber of Commerce
Organizational Highlights
Mission/Purpose To be INTREPID….
INnovative
enTREPreneurial
IDentifiable
Resources available to Managers Business connections, education, advocacy
Annual Membership $250 and up
Meeting Schedule/Location Ongoing; More than 40 programs a year.
Website/URL www.greatermadisonchamber.com
Contact Information Bob Ansheles, Director Membership Development
bansheles@greatermadisonchamber.com
608-443-1944
Other Kevin Little, Director Economic Development
klittle@greatermadisonchamber.com
608-443-1949

12. Member Services
• ChamberCare Insurance Program
• www.GreaterMadisonChamber.com
• Ask Sam Business Resources
• @TheCHamber Weekly E-mail Newsletter
• Membership Directory
• UW-Small Business Development Center Discount
• $50 Referral Credit
• Office Depot Discount Program
• Chamber Member Mailing List
• Chamber Member Window Decal

13. Programs and Events
• Behind the Business
• Let’s Have Coffee
• Breakfast Blender
• Annual Dinner
• Annual Business Expo and Small Business Conference
• Ask the Expert Webinar Series
• Big Night Out
• Connect@Lunch
• Eggs and Issues
• Leadership Greater Madison
• Civitas

14. Public Policy
• Business Advocacy on Issues Impacting the greater
Madison Area
• Direct Givers Conduit
• Small Business Advisory Council

15. Business Development
Chamber Ceremonies:
• Open House
• Ribbon Cutting
• Grand Opening
• Small Business Advisory Council
• Chamber Ambassadors
• Marketing and Sponsorship Opportunities
• Enhanced Online Business Directory

16. -Trends and Topics
Recent survey of Greater Madison Chamber of
Commerce members shows:
• 71% plan to grow in the next three years
• 65% had positive revenue growth between
2009-2011.
• Majority would recommend the region as a
good place to do business

17. Society of Human Resource Management
(GMA SHRM)
Michele Thoren, Human Resource Manager
at Cintas and Director of Workforce
Readiness

18. January 23, 2013

19. GMA SHRM
Organizational Highlights
Mission/Purpose To serve the needs of the human resources
professional and to advance the human resources
profession in the greater Madison area.
Resources available to HR Compensation Survey
Managers Seminars
Monthly Newsletter
Membership Directory
Education and Development
Workforce Readiness and Diversity
Volunteer Opportunities
Website
Annual Membership $95 first year/$80 to renew
Website/URL www.gmashrm.org
Contact Information Website or chapteradmin@gmashrm.org

20. Organizational Goals
• Community Outreach
• Member Engagement
• Operational Excellence
• Effective Use of Technology

21. GMA SHRM-Trends and Topics
Social Media
• Establishing company policies
• Using as an effective recruiting tool
Election and how it affects HR
• The election itself representing diversity
• Healthcare changes
• Unions
Employee Engagement
• Getting and retaining talent
HR Seat at the table
• Making sure HR gets heard

22. Wisconsin Manufacturers and Commerce
Jim Morgan, President of the WMC
Foundation and Vice President of WMC

23. Wisconsin Manufacturers and
Commerce
Organizational Highlights
Mission/Purpose To make Wisconsin the most competitive state
in the nation.
(education, environment, health care, human
resources, taxation, transportation, workforce)
Resources available to Managers Lobbying, business information, educational
programs
Annual Membership Based on employment
Meeting Schedule/Location
Website/URL www.wmc.org
Contact Information Jim Morgan, Vice President, WMC
President, WMC Foundation
jmorgan@wmc.org
Other

24. -Trends and Topics
Uncertainty Rules the Day
 Economy
 Politics
 Health Care
 Workforce
 Elections
 Globally

25. Uncertainty Rules the Day
 Economy
 Recovery is just around the
corner, I think
 ? x ? x ? = ??????
 No faith
 Bipolar
Wisconsin Manufacturers & Commerce

26. Uncertainty Rules the Day
 Politics
 Hypersensitive
 My way or no way
 Was: Good policy is good politics
 Is: Good politics trumps good
policy
Wisconsin Manufacturers & Commerce

27. Uncertainty Rules the Day
 Health Care
 Will it stay or will it go?
 What’s legal?, What’s right?
 What’s competitive?
 What’s next?!?!
Repeal, fix or clarify
Wisconsin Manufacturers & Commerce

28. Uncertainty Rules the Day
 Workforce
 Availability
 Mismatch
 Paradigm shift
 Redefine “success”
 Image
Wisconsin Manufacturers & Commerce

29. Uncertainty Rules the Day
 Elections
 Pendulum swings
 Frequency
 Tactics
 Recalls
 FATIGUE!
Wisconsin Manufacturers & Commerce

30. Uncertainty Rules the Day
 Globally
 Power of China
But . . . .
 Numbers in India
 Uncertainty of EU
 Brazil is #6
Wisconsin Manufacturers & Commerce

31. Uncertainty Rules the Day
 Plus
 Technology
 Competitors
 Educated consumers
Wisconsin Manufacturers & Commerce

32. World Trade Center Wisconsin
Ted Kiel, Director of Operations

33. World Trade Center Wisconsin
Organizational Highlights
Mission/Purpose The World Trade Center office in Wisconsin is a
strategic partner to companies across the state in
their international activities, facilitating global
networking opportunities by leveraging its over
300 offices around the world, contact
introductions, market intelligence, education,
trade missions, business services, and savings on
necessary costs of doing business.
Resources available to Managers Market intelligence, business to business
matchmaking, strategic trade education seminars
Annual Membership $300-900 depending on company size
Meeting Schedule/Location
Website/URL www.wistrade.org
Contact Information +1 414.274.3840
Other

34. Globalization in Wisconsin
• Growth is exponential
• More readily available information
• Better global logistics
• Now small companies have the tools to source / sell
abroad
• More centers of excellent outside of USA
• What is good for the local consumer, not
necessarily good for local companies

35. Key WI Trade Statistics - 2011
• GSP: $251 billion – #20 in nation
• Exports: $22.1 billion – #19 in nation
• Imports: $21.9 billion – #23 in nation
• 9 fortune 500 companies – #17 in nation
• Johnson Controls, Northwestern Mutual,
Manpower, Kohls, Oshkosh corp., American
Family, Rockwell Automation, Bemis, Harley
Davidson

36. More Than Just Stats
• Our core competency has shifted
• Less manufacturing, more technology
• Most growth outside of US – Manufacturing now
close to customer
• Headquarters not moving –
Logistics, Billing, Legal, etc still local
• Key Industries
• Engines / Motors, Medical
Devices, Cranes, Mining, Water
• Wisconsin Products Abroad

37. Skills needed to succeed in 2013
• Multi-function education background
• Ex: Marketing + IB Research + Cross Cultural
Communications
• What specific skills are needed in your field?
• Find networking events and ask important
questions
• Skills needed in every field?
• Communication
• Attention to detail
• Ability to work in a multi-cultural environment

38. Bartley’s cultural components
Language
History Geography
Politics Economics
©Faleiro 2013

39. Cross Cultural Communication
• It may take effort to find mutual understanding
• Take time before you judge someone as lazy or rude
• No one wants the burden of representing an entire
culture
• Trust is very important in new relationships
• Time works differently in other places
• Show you are making an effort to be sensitive
• Do not abandon your company’s objectives and
values

40. Local Resources for Companies
• US Department of Commerce
• Fact sheets, databases, one on one support
• Wisconsin economic development corporation
• Resources for Business start – ups, local fact
sheets
• US Export Assistance Center
• Export marketing, trade finance support
• EX-IM Bank
• Free finance seminars, Access to capital, support
in getting paid

41. Resources for Individuals
• Madison College Career and Employment Center
• Contacts of contacts when they know you are not
asking for time–intensive favors
• Linked-in Groups
• Networking / volunteer associations: Rotary,
Kiwanis , etc