Kayla Ray has experience in marketing, public relations, and social media. She has worked to increase young alumni participation and donations for Culver Academies through social media campaigns. As an intern, she maintained social media accounts and websites for Ashland University and the YMCA. Ray graduated from Ashland University with a bachelor's degree in strategic communication marketing and minors in public relations and speech communication.

1. B.A. Strategic Communication Marketing (Minor)
Public Relations Speech Communication (Minor)
Sports Communication
Kayla Ray
Phone: 574-767-6756 Email: kayla.ray@culver.org
EDUCATION
Ashland University Graduation: May 2014
Ashland, Ohio GPA: 3.476
PROFESSIONAL EXPERIENCE
Culver Fund Officer Culver Academies,Culver, IN (September 2014 – Present)
Work with young alumni encouraging them to give back to their alma mater not just through fundraising but also
through participation in alumni events. Created and manage the Culver Alumni Facebook, Twitter and Instagram
accounts. Create and develop social media campaigns.
 Accomplishments:
o Increased young alumni giving participation by 2% from the previous fiscal year (110 additional donors).
o Successfully created and executed 5 social media campaigns
 #WhatWillYouSay – Focused on nostalgia of past and present faculty and staff to successfully
increase young alumni donors by 2% for the 14-15 fiscal year.
 #GiveByGrad – Created a competitive atmosphere between alumni classes from 2000-2015 to
increase young alumni donors by 2% for the 14-15 fiscal year.
 Alumni Spirit Game – 1 week giving campaign that utilized a gaming concept and brought in 92
donors. Increasing young alumni participation by 3% for the first half of the 15-16 fiscal year.
 March Matchup – Month long giving challenge based off of March Madness for alumni classes
from 1980-1999.
 My Class Tribute to the Buxtons – Month long campaign inspired by the retirement of the Head of
Schools.
Social Media/Marketing Intern YMCA,Ashland, OH (September 2012 – January 2014)
 Maintained the Ashland YMCA website, Facebook account, and various social media calendars.
 Generated and implemented new ideas to improve marketing the YMCA to the public.
 Worked with creating and promoting QR codes.
Public Relations/Social Media Intern Ashland University,Ashland, OH (January 2013 – May 2013)
 Updated and maintained all University social media accounts including: Twitter, Facebook, Pinterest,and Tumbler.
 Created feature stories published on the University Website and press releases.
Public Relations Office Assistant Ashland University,Ashland, OH (September 2012 – May 2014)
 Wrote news releases and feature stories on a daily basis.
 Created video footage for multiple projects posted both on the Ashland University YouTube account, and the
Ashland University website.
Counselor Culver Academies,Culver, Indiana (Summers 2011 – 2014)
 Organized and coordinated over 70+ campers for daily events for a 6-week period.
 Motivated campers to learn new experiences and fostered positive citizenry by modeling self-discipline, cooperation,
honesty, and service to others.
HONORS
Junior Scholastic Award, Ashland University, Department of Communication Studies, 2013
Lambda Pi Eta, 2012
Senior Scholastic Award, Ashland University, Department of Communication Studies, 2014
AFFILIATIONS
Delta Zeta Member 2010 – Present Philanthropy Chair 2013
Lambda Pi Eta Member 2012 – 2014 President 2013 – 2014
Culver Summer Schools and Camp 2001 – 2008