Lecture 2
Macroeconomics
Where
is the
iPhone
made?
ARM Holdings
Wolfson
Marvel
Skyworks
CSR
Linear Technologies
NXP
National Semiconductor
Sharp
Samsung
Toshiba
Infineon
Broadcom
Numonyx
Micron
Dialog Semiconductor
Texas Instruments
STMicroelectronics
Silicon Storage
RF Microdevices
Cirrus Logic
U.S.
U.K.
Germany
Korea
Japan
Taiwan
China
Made on Earth
Design
Manufacturing Parts
Assembly
Packaging
Shipping
Marketing
What would you
have to be paid
to never use the
Internet again?
Then you must
be a millionaire
Only possible
because millions
of people have
learned to
cooperate with
each other
To serve one
another
The most
creative-destructive
device ever
invented
What does it cost to ship an iPhone from China to the U.S.?
54¢
450,000 iPhones cost about $242,000 to charter
Fuel accounting for more than half the expense. 44,700 gallons
What is worth the most?
Optimize
Tradeoffs
Tradeoffs
Mileage Safety
A 2001 National Academy of Sciences study estimated that the traffic
death toll attributable to past downsizing was approximately 2,000
lives per year.
Economic Models
Simplified Version of
Reality
Value in Prediction
Incentives Matter
Change Incentives
Change Behavior
Incentives are
more important
than goals
Consequences
matter more than
intentions
Unintended
Consequences
Macro Micro
U.S. Farmers
1800 - 90 percent
U.S. Farmers
1900 - 45 percent
Gasoline engines
replaced horses
U.S. Farmers
2012 - 2 percent
What happened to those 88 people?
If you want more wealth
you more need productivity
productivity requires innovation
innovation requires inventions
inventions require ideas
ideas require people
What is Wealth?
What People Want
Wealth requires Innovation
People are the ultimate
wealth
Innovation requires ideas
Ideas require people
Get wealthy
by making
others happy
Every person
has the power
to create
wealth
Because every
person has the
power to make
someone happy
Learning English
Access to the world’s
knowledge
What if
Steve Jobs
had been
born in
Syria like
his father?
Scriptures Economics
Spirit
10 Questions
1. What is GDP?
2. What is GDP per Capita?
3. What is the Average GDP per capita on earth?
4. What is the GDP per capita in your country?
5. What is innovation?
6. Are all inventors also entrepreneurs?
7. What are the six capitals of innovation?
8. What is the source of wealth?
9. What is the Magic Machine of economics?
10. Will a hurricane increase GDP?
Magic Machine
Trade is a
Magic Machine
Science
Hard
Soft
Most people
Most of the time
Economics is a
Soft Science
Ideas
Inventions
Innovations
Ideas - Everybody
Inventions - Inventors
Innovations - Entrepreneurs

Macro 2