Domino's Online Marketing Campaign
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This is a ten-slide PowerPoint presentation created for the New Media Driver's License course that outlines an online marketing campaign for Domino's Pizza, Inc. by utilizing the principles found in Presentation Zen, written by Garr Reynolds.
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Domino's pizza digital marketing strategy
Taylor Cohn is proposing a new media marketing strategy to make Domino's Pizza the number one pizza choice on college campuses. The plan targets Michigan State University students in East Lansing and includes localizing social media efforts, creating "Spartan friendly" deals, running a Google AdWords campaign with relevant keywords, establishing a local social media presence, and increasing promotional activities during back-to-school months. Success will be measured by engagement on social media and Google AdWords analytics.
Domino's Pizza Social Media Campaign analysis
Domino's Pizza has grown from a single location in 1960 to over 5,000 stores by the late 1980s. In the 2000s, Domino's changed its pizza recipe and launched online ordering and tracking. In 2010, a new CEO launched an advertising campaign to improve Domino's brand image. Currently, Domino's uses social media like Facebook, Twitter, and Instagram for marketing. In 2015, Domino's launched a "tweet-to-eat" campaign allowing orders on Twitter. However, the document recommends Domino's improve by more actively monitoring and responding to negative social media comments to build trust and improve customer satisfaction.
Direct Marketing Campaign for Domino's Pizza
Direct marketing campaign for Domino's Pizza. West Virginia University's Integrated Marketing Communication master's program. Fall 2013.
Domino's pizza
This document proposes a digital media strategy for Domino's Pizza to target college students in the Lansing, Michigan area. It recommends (1) using targeted keywords in Google AdWords focused on fast pizza delivery, (2) building an engaging Facebook page and offering exclusive coupons, and (3) developing a mobile app allowing customers to build and order custom pizzas from their phones. The goal is to defend Domino's market share against increased competition from Papa John's with a $12,000 marketing budget focused on traditional and new digital media channels. Success will be measured by engagement on social platforms and the mobile app as well as quarterly revenue numbers.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Dominos Pizza
Domino's Pizza is the world's second largest pizza chain with over 9,000 stores across 60 countries. Founded in 1960 in Michigan, Domino's focuses on home delivery and has a network of over 300 stores in India. Key products include pizzas, breadsticks, pastas and wings. Domino's emphasizes a vision of being the best pizza delivery company through its mission of consistently delighting customers with great tasting food and friendly service. The company utilizes a hub-and-spoke distribution model and focuses on intensive online and mobile ordering to drive growth.
The Allure of Online Visual Marketing
This document discusses the importance of visual merchandising and storytelling online. It notes that humans are visual and social, and enjoy engaging content like photos and videos. Various statistics and studies are presented showing the positive impact of rich visual content like photos and videos on customer engagement, purchase decisions, and sales for retailers and travel brands. Professionally produced video in particular can increase online sales by 6-30% compared to user-generated content. The document advocates using online visual content like photos, videos, and stories to enhance customer experience and drive business outcomes.
[Webinar February 2012] Online Merchandising: Setting up Your Store for Success
This webinar from Groove Commerce discusses online merchandising strategies for setting up an online store for success. It provides tips on organizing products, optimizing product pages, using upsells and cross-sells, running promotions, and leveraging third-party extensions to increase sales. The webinar aims to bridge the gap between marketing and technology to deliver high-converting online stores to clients.
Dove. Ser bonita é fazer bonito.
The document outlines Dove's "Being Beautiful is Doing Beautiful" campaign concept which aims to promote a new definition of beauty through revolutionary behavior change. The campaign's objectives are to create a "Female Task Force" and spread the message that doing good deeds and having a positive attitude ("doing beautiful") is what makes one truly beautiful. The plan of action includes a manifesto TV commercial, print ads featuring inspiring women, and a second TV ad showing the daily acts of kindness by an unknown volunteer teacher to promote the message.
Online retail merchandising 2016
Consultant Chris Jones of Redsocks reviews the latest merchandising techniques for e-retailers and brands selling through online retail sites.
Social Media Case Study, Dominos Pizza
Dominos Pizza is an international pizza delivery chain founded in 1960 with over 9,000 stores worldwide. They saw declining sales in 2010 but launched a social media campaign apologizing for their pizza quality which increased engagement and sales. Their YouTube video received over 10 million views and they gained over 100,000 Facebook fans, leading to a turnaround that helped Dominos become the largest pizza chain in the US.
Benefits of social media marketing
Social media marketing can provide many benefits to businesses including increased marketing effectiveness, revenues, website traffic and brand recognition. The most important social media platform is Facebook, used by 51% of marketers. Effective social media marketing tasks include creating and distributing content while engaging with and responding to followers. Specific techniques include influencer marketing, campaigns and contests to promote engagement. Examples of successful social media campaigns include Nike's #makeitcount campaign and Lay's Do Us a Flavor contest that increased sales. The Ice Bucket Challenge on Facebook and Twitter raised $115 million in donations for ALS research.
Coke zero digital campaign
Coca-Cola Zero, or Coke Zero, is a no-calorie variation of Coca-Cola marketed specifically to health-conscious men. It has the same taste as regular Coke but contains no sugar. Coke Zero uses digital marketing campaigns including videos on YouTube, promotions on Facebook and Twitter, mobile apps, and "drinkable" ads that allow viewers to redeem coupons for Coke Zero through their smartphones. The document provides details on Coke Zero and examples of its digital marketing strategies like the "Drinkable Commercial" during the NCAA basketball tournament.
Dominos marketing ppt
Domino's Pizza is an international pizza chain founded in 1960 in Michigan. It is now the second largest pizza chain in the US with over 9,000 stores worldwide. Domino's menu features pizza, sandwiches, wings and desserts. It has a large distribution system to supply stores with ingredients. Domino's aims to be the best pizza delivery company through innovations like online ordering and heat bags. It faces competition from chains like Little Caesars, Papa John's and Pizza Hut.
Colour for poster
The document discusses color choices for a horror movie poster. It will use a consistent three colors - black, grey, and dark blue - to represent evil, death, and danger without being overloaded. Red is also considered to represent passion and danger. Black creates mystery and evokes strong emotions. Dark blue sets a gloomy mood while grey symbolizes emptiness and isolation to match the detached feelings of the main character. The colors aim to effectively portray the horror genre through their symbolic meanings.
Tulihotel Sostac Analysis
The document outlines the SOSTAC framework for developing a marketing plan. It consists of 6 elements - Situation, Objectives, Strategy, Tactics, Actions, and Control. The framework helps establish objectives and determine strategies, tactics, and actions to achieve objectives. It also emphasizes the importance of developing a detailed, measurable action plan and controlling implementation. The document then provides examples of how to apply the SOSTAC framework to analyze a hotel group's marketing approach and website.
Zara - a marketing strategy redefining retailing
Zara is a leading global fashion retailer founded in Spain in 1975. It has over 5900 stores worldwide and belongs to Inditex, the largest fashion retailer group. Zara's innovative business model focuses on quick response to fashion trends through a unique supply chain model that allows it to design, produce, and deliver new fashion to stores in just 2 weeks. This fast fashion approach has allowed Zara to stay on the cutting edge of trends and be very successful internationally.
TOMS
The document outlines a campaign plan for TOMS shoes that includes 10 tactics: print advertising, billboards, outdoor mirror ads, a mobile app, a city tour bus, product placement on Modern Family, a concert series, coupons, press releases, and informational pamphlets. The tactics would be implemented between September 2013 and March 2014. The estimated overall budget for the advertising portion of the campaign is over $3 million.
Color psychology & Poster Design
This document discusses color symbolism and psychology. It provides examples of how the meaning of colors varies across cultures and time periods for things like mourning and marriage. It also discusses how colors can be used to elicit emotional responses, with warm colors associated with happiness and cold colors with melancholy. Several biblical passages are quoted that reference the symbolic meaning of colors like white, black, and crimson. The document concludes by outlining an assignment to design a poster advertising a location using principles of color psychology, specific color schemes and contrasts, appropriate imagery, and effective typography.
How does swiggy makes money
Swiggy makes money by taking a commission percentage, usually around 20%, from each order placed through its app from partner restaurants. It also used to charge delivery fees for orders under $200 but has recently waived those fees. Swiggy's reliable and fast delivery times, averaging 37 minutes, help differentiate it from competitors and drive customer satisfaction and repeat business.
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Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
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Chapter 5
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Chapter 6
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Domino's Online Marketing Campaign
- 3. TOUGH “Boring, artificial, imitation of what pizza can be.” CRITICS
- 4. NEW PIZZA NEW CAMPAIGN
- 5. DOMINO’S CURRENT ONLINE PRESENCE
- 6. TARGET SOCIAL NETWORKING SITES
- 7. KEYWORD PIZZA PIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERY NEAREST PIZZA DOMINOS BEST LOCAL PIZZA CLOSEST PIZZA SEARCH
- 8. TELL US YOUR PIZZA STORIES
- 9. LINKEDIN & DIGG 2.5% EACH BUDGET BY FACEBOOK 15% FOURSQUARE 10% WEBSITE 5% TWITTER 10% YOUTUBE 15% GROUPON 5% BLOG 10% FLICKR 10% GOOGLE ADWORDS 15% THE SLICE
- 10. MEASURING SUCCESS HOW DO WE STACK UP?