Project Conversation Marketing (De Lijn)Lien Berden
Deze presentatie werkt gemaakt voor de opleiding 'Digitale Marketing & Communicatie', in samenwerking met Audrey Gits, Jordi Willekens, Stéphanie Buysschaert en Thomas De Kimpe.
In opdracht van Talking Heads moesten we de 4 stappen van conversation marketing (detecteer, evalueer, reageer en suggereer) toepassen op een bedrijf naar keuze. We hebben toen gekozen voor de overheidsinstelling De Lijn omdat ze toen zo goed als niet converseerden via social media. We mochten onze presentatie ook effectief gaan voorstellen aan De Lijn en zo te zien hebben ze er toch iets van opgepikt.
The document discusses the codes and conventions that the author followed when designing a music magazine. It analyzes the front cover, contents page, and double-paged article spread in terms of layout, images, fonts, colors, and writing style compared to existing magazines like NME, Q, and Mojo. While following many conventions, the author also experimented with some unconventional design elements like the color scheme and image placement. The goal was to create a magazine that fit expected conventions but also had its own unique style and identity.
Project Conversation Marketing (De Lijn)Lien Berden
Deze presentatie werkt gemaakt voor de opleiding 'Digitale Marketing & Communicatie', in samenwerking met Audrey Gits, Jordi Willekens, Stéphanie Buysschaert en Thomas De Kimpe.
In opdracht van Talking Heads moesten we de 4 stappen van conversation marketing (detecteer, evalueer, reageer en suggereer) toepassen op een bedrijf naar keuze. We hebben toen gekozen voor de overheidsinstelling De Lijn omdat ze toen zo goed als niet converseerden via social media. We mochten onze presentatie ook effectief gaan voorstellen aan De Lijn en zo te zien hebben ze er toch iets van opgepikt.
The document discusses the codes and conventions that the author followed when designing a music magazine. It analyzes the front cover, contents page, and double-paged article spread in terms of layout, images, fonts, colors, and writing style compared to existing magazines like NME, Q, and Mojo. While following many conventions, the author also experimented with some unconventional design elements like the color scheme and image placement. The goal was to create a magazine that fit expected conventions but also had its own unique style and identity.
Workforce management software allows retailers to more efficiently schedule staff and reduce labor costs. It does this by analyzing business processes, forecasting operations needs, and calculating optimal staffing levels and schedules to minimize total labor expenses. The software's algorithms consider various factors like store formats, work contracts, positions, and operations durations to recommend the most cost-effective staffing solutions. Implementing its recommendations can lower labor costs by 10-25% according to industry examples.
The target audience for the magazine provided feedback on their preferences: teenagers were the main respondents and enjoy a balance of text and pictures in magazines along with a mixture of live and studio photos. The audience enjoys a variety of article topics and doesn't spend much time reading, suggesting articles shouldn't be too long. Most prefer a mixture of color and black and white photos.
El documento describe diferentes modelos ideales de atención para el cáncer de mama, incluyendo los modelos Europeo, Estadounidense y Mexicano. Señala que aunque México tiene instituciones como INCAN y FUCAM que cumplen con algunos criterios, la mayoría de los centros oncológicos atienden múltiples patologías y carecen de recursos suficientes. Propone la creación de comités multidisciplinarios y la certificación de radiólogos para mejorar la atención al cáncer de mama en México.
Inflammatory Bowel Disease (IBD) encompasses two major disorders: Ulcerative Colitis and Crohn's Disease. Ulcerative Colitis causes ulcers in the lining of the rectum and colon and typically starts between ages 15-30. Crohn's Disease causes inflammation of the digestive system from mouth to anus, often affecting the ileum, and seems to run in families. Common symptoms of both disorders include abdominal pain, diarrhea, and weight loss. Symptoms vary depending on the extent and severity of inflammation in the colon and rectum.
Workforce management software allows retailers to more efficiently schedule staff and reduce labor costs. It does this by analyzing business processes, forecasting operations needs, and calculating optimal staffing levels and schedules to minimize total labor expenses. The software's algorithms consider various factors like store formats, work contracts, positions, and operations durations to recommend the most cost-effective staffing solutions. Implementing its recommendations can lower labor costs by 10-25% according to industry examples.
The target audience for the magazine provided feedback on their preferences: teenagers were the main respondents and enjoy a balance of text and pictures in magazines along with a mixture of live and studio photos. The audience enjoys a variety of article topics and doesn't spend much time reading, suggesting articles shouldn't be too long. Most prefer a mixture of color and black and white photos.
El documento describe diferentes modelos ideales de atención para el cáncer de mama, incluyendo los modelos Europeo, Estadounidense y Mexicano. Señala que aunque México tiene instituciones como INCAN y FUCAM que cumplen con algunos criterios, la mayoría de los centros oncológicos atienden múltiples patologías y carecen de recursos suficientes. Propone la creación de comités multidisciplinarios y la certificación de radiólogos para mejorar la atención al cáncer de mama en México.
Inflammatory Bowel Disease (IBD) encompasses two major disorders: Ulcerative Colitis and Crohn's Disease. Ulcerative Colitis causes ulcers in the lining of the rectum and colon and typically starts between ages 15-30. Crohn's Disease causes inflammation of the digestive system from mouth to anus, often affecting the ileum, and seems to run in families. Common symptoms of both disorders include abdominal pain, diarrhea, and weight loss. Symptoms vary depending on the extent and severity of inflammation in the colon and rectum.