MXit CEO Herman Heunis - AMASA Presentation

MXit is a South African instant messaging platform launched in 2005. It has grown rapidly through viral marketing and is now profitable. The document discusses MXit's various advertising options for both internal and external clients, including splash screens, skins, bots, tradeposts, sponsored content, and SMS/web advertising. Splash screens shown during login are highlighted, with examples of using them to significantly increase revenue through targeted, relevant ads seen by millions of users daily.