The document outlines a strategy plan for M.S.K. Students with the objective of providing value to student members. The plan includes establishing a Students National Council for networking between university marketing clubs. It also details programs for mentorship, events, student networking, training, jobs and internships to engage students and help them develop skills. An evaluation will be conducted before the annual meeting to assess impact and inform future plans.

1. OBJECTIVE- To provide a vibrant and proactive
student program that adds values to the student
members.
M.S.K. Students Strategy Plan

2. The objective will be achieved through a number of
activities meant to add value to those students who
join the MSK.
M.S.K. Students Strategy Plan

3. ACTION PLAN
M.S.K. Students Strategy Plan
Students National Council
The Mentorship Program
The Events calendar

4. ACTION PLAN
M.S.K. Students Strategy Plan
Student Networking
Training and Development
Jobs and Internships

5. STUDENTS NATIONAL COUNCIL
The First phase of the plan is setting up of the
Students National Council which will function as a
platform for representatives from all campuses to
network and exchange ideas on how to improve
the MSA network. The S.N.C shall comprise of a
representative from MSA clubs in every major
university. This phase is already completed
M.S.K. Students Strategy Plan

6. STUDENTS NATIONAL COUNCIL
M.S.K. Students Strategy Plan
Student Representative
Students National Council
EXECUTIVE BOARD
SUB COMMITEES

7. The council during its first meeting shall meet and
elect those who shall serve in the executive
board. The executive board shall serve as the
functional unit of the S.N.C and shall execute the
work of the S.N.C. The board shall comprise of
the Vice chairperson, the secretary general, Chair
events committee, chair membership committee,
and chair special projects committee. These
committees will draw members from the S.N.C
and the MSA clubs as long as they are members
M.S.K. Students Strategy Plan

8. STUDENTS NATIONAL COUNCIL
The Student representative shall serve as the
chairperson of the S.N.C. And the S.N.C executive
board.
M.S.K. Students Strategy Plan

9. The Mentorship program
The mentorship program is meant to expose students to
the marketing professional by partnership programmes
between companies and Individual marketing societies,
where a company is attached to a university’s marketing
society. This will ensure all MSA clubs that every month
they have a mentoring session where they get to interact
with professionals and learn from them. They will also
benefit from internships and also having strong referees
on their contact list.
M.S.K. Students Strategy Plan

10. .The Mentorship program
The MSK will acquire these partnerships with these
companies on behalf of the students and will utilize the
vast portfolios of the members of the MSK board. This
process is already on-going.
M.S.K. Students Strategy Plan

11. THE EVENTS CALENDAR
This is a very crucial part of the plan because of three
reasons
It is an engaging activity which adds value to the
students
It provides students who participate in organizing the
event the experience in managing events and this
adds weight to their resume.
It provides a revenue stream to The M.S.K
The students events calendar shall begin in June and
end in March. The pilot project is to have 3 to 4 student
M.S.K. Students Strategy Plan

12. Students Networking
The first step for this will be to increase active student
members to the MSK .we target 20 new members from
each MSA by July when most campuses will have
resumed. This will be facilitated largely by the S.N.C.
The second step will be to get students to participate in
MSK events like the MSK Gala and other events The
students should receive special discounts to enable
them attend. By placing them in such situations we hope
the students will get more involved in MSK and they will
join as full members once they leave campus.
M.S.K. Students Strategy Plan

13. Students Networking
Students should also get involved in writing in the sokoni
Magazines. The sokoni magazine doesn’t have a
students section and We believe it is important for
students to be given an avenue to also express their
views. This will also give them exposure to the
marketing professionals who read the magazine. We
hope to have a student section by the July August issue.
M.S.K. Students Strategy Plan

14. Jobs and Internships
The outright purpose of every student to join MSK will
be to get a job. As much as it may be near impossible to
get every student who joins MSK a job we can certainly
try with the very active ones. Students can receive
internship opportunities and will also get called up for
quick jobs like promotions which allow them to make
some money and also add to their resumes. These small
jobs will hopefully give them an edge in the job market.
M.S.K. Students Strategy Plan

15. Training and development
This is something we hope to implement in the near
future because we feel that it is an avenue that has not
been taken into consideration. The idea is to one day
have MSK offer short but intensive training programs
specifically for students. This courses should not mirror
those offered in school because that would mean we are
competing with schools’ curriculum. The aim is to
complement what is offered in class by making it as
practical as possible by putting students in real
marketing situations. This is something that obviously
requires a lot of thought and planning and will take
M.S.K. Students Strategy Plan

16. Before the AGM , there shall be an evaluation of the
progress made , the impact it has had on the
students and MSK in general. A report shall then be
compiled reflecting the past and the way moving
forward.
M.S.K. Students Strategy Plan