The document discusses how to automate regular cloud backups. The presenter's goals are to encourage backups, explain what are not considered backups, teach the 3-2-1 backup rule of having 3 copies of files across 2 formats with 1 copy off-site, and provide recommended backup strategies. The presenter promotes setting up automated backups to an external hard drive, cloud backup service like CrashPlan, and Dropbox to ensure files are safeguarded following the 3-2-1 rule and ensure files can be restored if needed.