This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
The document discusses phrasal verbs, which are combinations of a verb and preposition that simplify expressions. It provides 10 examples of phrasal verbs used in sentences about an alien's spaceship breaking down in a galaxy and his interactions upon discovering Earth, including: break down, go on, try to, put out, set off, get on, slow down, come up, take off, and smile back.
- Sheila Kennedy has over 30 years of experience in procurement and supply chain management roles of increasing responsibility. She is currently a Sr. Procurement Operations Specialist at Sunovion Pharmaceuticals.
- Prior to her current role, she held senior supply chain positions at Genzyme/Sanofi and USFilter where she implemented strategic sourcing programs, eProcurement systems, and drove millions in savings.
- She has a proven track record of transforming procurement organizations, developing strategic supplier relationships, and implementing technologies and processes to optimize spend.
The document describes LifePlan, a two-day process to help individuals discover their life purpose and create a plan to achieve it. Through a series of exercises guided by a certified facilitator, LifePlan helps people gain clarity on important life questions like what defines them, what their mission is, and how to achieve their goals. It provides tools like a LifePlan Playbook and LifePlan on a Page to execute and maintain an individualized plan for the rest of their life across key domains like personal, family, vocation, faith, and community. The process was created by Tom Paterson and aims to help thousands of people find passion and purpose.
Can Social Realism Do Social Justice? Debating the Warrants for Curriculum Kn...edsrpp
This document discusses challenges to Social Realism's approach to curriculum selection. Social Realism argues that "powerful knowledge" from disciplinary communities should be prioritized in the curriculum. However, the document raises three key challenges:
1) Standpoint theory questions SR's view of disciplinary knowledge as objective, arguing knowledge is always partial based on one's standpoint. Considering multiple standpoints can lead to "stronger objectivity."
2) A Vygotskian approach argues life-world knowledge also has value and should interact dialectically with disciplinary knowledge in the curriculum.
3) Nancy Fraser's criteria for social justice require knowledge selection to not only redistribute knowledge but also recognize diverse knowledges and represent stakeholders participator
This document provides an abstract for a research study that investigated leadership challenges in system implementation processes at a large Swedish government organization. The study aimed to understand why such processes often fail despite extensive research. It collected data from leaders and users involved in implementing a new digital recruitment system. The research highlighted the complexity of implementation processes and found no simple or straightforward answers. Rather, it emphasized the need to allow for complexity and consider multiple perspectives to understand how people experience and make sense of changes in their work.
The document discusses phrasal verbs, which are combinations of a verb and preposition that simplify expressions. It provides 10 examples of phrasal verbs used in sentences about an alien's spaceship breaking down in a galaxy and his interactions upon discovering Earth, including: break down, go on, try to, put out, set off, get on, slow down, come up, take off, and smile back.
- Sheila Kennedy has over 30 years of experience in procurement and supply chain management roles of increasing responsibility. She is currently a Sr. Procurement Operations Specialist at Sunovion Pharmaceuticals.
- Prior to her current role, she held senior supply chain positions at Genzyme/Sanofi and USFilter where she implemented strategic sourcing programs, eProcurement systems, and drove millions in savings.
- She has a proven track record of transforming procurement organizations, developing strategic supplier relationships, and implementing technologies and processes to optimize spend.
The document describes LifePlan, a two-day process to help individuals discover their life purpose and create a plan to achieve it. Through a series of exercises guided by a certified facilitator, LifePlan helps people gain clarity on important life questions like what defines them, what their mission is, and how to achieve their goals. It provides tools like a LifePlan Playbook and LifePlan on a Page to execute and maintain an individualized plan for the rest of their life across key domains like personal, family, vocation, faith, and community. The process was created by Tom Paterson and aims to help thousands of people find passion and purpose.
Can Social Realism Do Social Justice? Debating the Warrants for Curriculum Kn...edsrpp
This document discusses challenges to Social Realism's approach to curriculum selection. Social Realism argues that "powerful knowledge" from disciplinary communities should be prioritized in the curriculum. However, the document raises three key challenges:
1) Standpoint theory questions SR's view of disciplinary knowledge as objective, arguing knowledge is always partial based on one's standpoint. Considering multiple standpoints can lead to "stronger objectivity."
2) A Vygotskian approach argues life-world knowledge also has value and should interact dialectically with disciplinary knowledge in the curriculum.
3) Nancy Fraser's criteria for social justice require knowledge selection to not only redistribute knowledge but also recognize diverse knowledges and represent stakeholders participator
This document provides an abstract for a research study that investigated leadership challenges in system implementation processes at a large Swedish government organization. The study aimed to understand why such processes often fail despite extensive research. It collected data from leaders and users involved in implementing a new digital recruitment system. The research highlighted the complexity of implementation processes and found no simple or straightforward answers. Rather, it emphasized the need to allow for complexity and consider multiple perspectives to understand how people experience and make sense of changes in their work.
This document describes software for 2D block scaling and rotation control. It includes a top level function for scaling and rotating images and describes the dependencies and sub-functions. It focuses on vertical block scaling control, explaining how it determines the number of vertical blocks, initializes starting/ending rows for input/output blocks, and adjusts these values based on scaling factors and scan direction.
This document discusses how Content Delivery Networks (CDNs) like Akamai use DNS to direct users to optimal servers. It explains that while this works well when users use their ISP's DNS, third-party DNS resolvers like Google DNS don't provide location data, hindering optimal routing. The document then introduces EDNS0 client-subnet, which allows resolvers to provide the user's IP prefix to authoritative nameservers. This allows nameservers to select optimal servers based on user location. It addresses privacy, security and implementation considerations, and shows how EDNS0 client-subnet improves performance for OpenDNS users in India.
This document discusses how a company using a waterfall process can implement agile practices to achieve faster delivery times, happier customers through increased satisfaction, and easier recruitment. It recommends starting with establishing agile product teams, prioritizing work, and validating hypotheses through lean startup methods. Technical teams should focus on high-performance work, knowledge sharing, automation, and adopting DevOps culture. The transition will require changes to structure, language, and culture but can be facilitated through frameworks like SAFe and LeSS. Regular measurement and learning is key to the success of the transformation.
The document discusses various approaches and theories of leadership. It begins by exploring whether leaders are born or made, then defines leadership as influencing groups toward goals, while management uses authority to obtain compliance. Leaders are described as visionary, inspirational risk-takers concerned with effectiveness, while managers plan, organize and control in orderly, structured ways concerned with efficiency. Later theories proposed that leadership traits can be learned (behavioral theory) and that effective leadership depends on the situation and matching a leader's style to followers' readiness levels (contingency theories). Trust is also discussed as the foundation of leadership.
Zillable is a social networking platform that allows businesses to:
1) Increase productivity and efficiency by reducing email usage and enabling collaborative communication.
2) Boost innovation through collaboration by discovering, sharing, and nurturing ideas through digital notebooks and providing feedback on ideas and papers.
3) Go beyond traditional social media by creating a network of ideas and papers where content can be hacked and improved to invent new concepts.
Wonder Woman is princess Diana of the amazon warriors who won the right to leave their island. She is the daughter of Zuse and Hippolyta and has 2 sisters. Wonder Woman has arrived to save the day using her super speed and other powers.
The SEC adopted final rules to allow companies to offer and sell securities through crowdfunding. The rules establish investment limits for investors of $2,000-$100,000 based on their income/net worth. Companies can raise up to $1 million through crowdfunding in a 12-month period. The rules require companies to disclose financial and business information and conduct offerings through funding portals or broker-dealers registered with the SEC. The rules aim to help small businesses raise capital while providing investor protections.
This document provides guidance for returning to Ireland after living abroad. It covers important steps to take before moving such as researching jobs and accommodation. Key things to bring include qualifications, references, CV and tax/insurance records. Finding work involves updating profiles, securing references, networking, and being prepared for interviews. Low-cost flight options and practical packing tips are also outlined. Considerations for renting or buying property, taxes, obtaining a PPS number for employment, and setting up banking are discussed to help with the transition process.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The document summarizes a webinar presented by The Local Search Association on improving customer engagement and reducing churn for SMB SaaS products. Key points include:
1) While SMB use of cloud-based services is growing, over half still don't use any SaaS and 62% underutilize the software they purchase.
2) Better training, simpler products, and setting proper expectations can improve engagement and utilization.
3) Collecting feedback from partners and customers and closely observing how SMBs complete tasks helps build better products that minimize churn.
4) Proactive communication and support also aid engagement and reduce chances of customers switching to competitors.
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...Localogy
This document discusses how companies can focus on customer engagement and retention to drive optimal growth. It argues that improving retention is easier than maintaining rapid growth while fixing retention issues. The document provides examples from Hubspot of how focusing on customer success through strategies like sales compensation aligned with lifetime customer value can improve retention metrics like annual revenue retention above 100% and customer retention above 90%. It emphasizes defining and measuring key customer success indicators.
LOCALOGY ENGAGE 19: Turning Customers Into AdvocatesLocalogy
This document discusses strategies for turning customers into advocates by leveraging customer referrals and influencers. It provides examples of initiatives like a customer Facebook group, case studies from promoters, and targeted advertising to advocates. Data shows increasing referral incentives from $250 to $1000 drove more referrals. The presentation emphasizes empowering advocates to talk about the brand while also addressing any detractors.
This document discusses Localogy's efforts to improve their customer onboarding process through a more customer-centered approach. It describes how they conducted customer observations and interviews to better understand small business owners' needs and challenges. They identified key moments in a small business owner's journey and mapped this out to prioritize opportunities to provide support. Localogy piloted a new onboarding process with a few agents that included personalized outreach calls. This resulted in improved customer satisfaction, efficiency and sales. The document concludes by discussing plans to refine, scale and introduce the new onboarding approach more broadly while maintaining its positive impact.
This document discusses how AWeber uses customer profiling to improve their onboarding process. It explains that they gather both active and passive customer data to create personalized profiles. Active data includes information directly from customers, like location and goals. Passive data includes inferred details like online presence and technology used. These profiles allow AWeber to send customized onboarding emails, prioritize high-potential customers for support, and recommend integrations. The profiling approach improved key metrics like engagement and integration activation. Overall, the personalized onboarding helps customers succeed faster with AWeber's email marketing platform.
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives SuccessLocalogy
The document discusses research from four waves of surveys of small and medium businesses regarding their adoption of cloud-based services. Three key findings are discussed: 1) SMBs are steadily increasing their use of cloud-based services and cloud software is becoming the default, 2) SMBs see real benefits from moving to the cloud including increased productivity and ability to focus on growth, and 3) despite SMB demand, software developers are failing to fully capitalize on the opportunity to serve SMBs moving to cloud-based solutions.
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product DevelopmentLocalogy
Aksh Gupta is the founder and CEO of getOccasion.com, an online marketplace that has generated $100 million in gross payment volume and booked over 2.25 million reservations. The company has raised $1.5 million in investor financing and has a team of over 2.5 engineers serving 5,000 businesses across 30 verticals. GetOccasion provides businesses with tools to attract, retain, and re-engage customers including weekly royalty payments and a centralized intelligence report.
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLocalogy
An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.
BITZ BOOTCAMP DC: Welcome - Why Are You Here? Localogy
This document provides information about an event called "ENGAGE: SaaS/SMB" that is aimed at connecting local entrepreneurs, SaaS and marketing service providers. The event includes sessions on topics like managing reputation, finding customers, managing cash flow and hiring. It encourages attendees to engage in questions and discussions. The organizers want to hear challenges attendees have faced and questions service providers have. The goal is to start conversations and for attendees to network during sessions, breaks and a reception sponsored by event sponsors and exhibitors.
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...Localogy
This document provides 5 key things for winning in marketing: listen to customers through online reviews which impact 93% of purchasing decisions; be real and authentic as 63% of consumers prefer brands they believe are authentic; tell your story as 92% of consumers want brands to tell them a story; be available to respond to customers within 5 minutes as 75% of consumers expect quick responses; and be consistent in your messaging and branding so people are more likely to remember your brand. The overall message is to focus on integrating the customer experience into your marketing strategy through these 5 things in order to succeed.
This document describes software for 2D block scaling and rotation control. It includes a top level function for scaling and rotating images and describes the dependencies and sub-functions. It focuses on vertical block scaling control, explaining how it determines the number of vertical blocks, initializes starting/ending rows for input/output blocks, and adjusts these values based on scaling factors and scan direction.
This document discusses how Content Delivery Networks (CDNs) like Akamai use DNS to direct users to optimal servers. It explains that while this works well when users use their ISP's DNS, third-party DNS resolvers like Google DNS don't provide location data, hindering optimal routing. The document then introduces EDNS0 client-subnet, which allows resolvers to provide the user's IP prefix to authoritative nameservers. This allows nameservers to select optimal servers based on user location. It addresses privacy, security and implementation considerations, and shows how EDNS0 client-subnet improves performance for OpenDNS users in India.
This document discusses how a company using a waterfall process can implement agile practices to achieve faster delivery times, happier customers through increased satisfaction, and easier recruitment. It recommends starting with establishing agile product teams, prioritizing work, and validating hypotheses through lean startup methods. Technical teams should focus on high-performance work, knowledge sharing, automation, and adopting DevOps culture. The transition will require changes to structure, language, and culture but can be facilitated through frameworks like SAFe and LeSS. Regular measurement and learning is key to the success of the transformation.
The document discusses various approaches and theories of leadership. It begins by exploring whether leaders are born or made, then defines leadership as influencing groups toward goals, while management uses authority to obtain compliance. Leaders are described as visionary, inspirational risk-takers concerned with effectiveness, while managers plan, organize and control in orderly, structured ways concerned with efficiency. Later theories proposed that leadership traits can be learned (behavioral theory) and that effective leadership depends on the situation and matching a leader's style to followers' readiness levels (contingency theories). Trust is also discussed as the foundation of leadership.
Zillable is a social networking platform that allows businesses to:
1) Increase productivity and efficiency by reducing email usage and enabling collaborative communication.
2) Boost innovation through collaboration by discovering, sharing, and nurturing ideas through digital notebooks and providing feedback on ideas and papers.
3) Go beyond traditional social media by creating a network of ideas and papers where content can be hacked and improved to invent new concepts.
Wonder Woman is princess Diana of the amazon warriors who won the right to leave their island. She is the daughter of Zuse and Hippolyta and has 2 sisters. Wonder Woman has arrived to save the day using her super speed and other powers.
The SEC adopted final rules to allow companies to offer and sell securities through crowdfunding. The rules establish investment limits for investors of $2,000-$100,000 based on their income/net worth. Companies can raise up to $1 million through crowdfunding in a 12-month period. The rules require companies to disclose financial and business information and conduct offerings through funding portals or broker-dealers registered with the SEC. The rules aim to help small businesses raise capital while providing investor protections.
This document provides guidance for returning to Ireland after living abroad. It covers important steps to take before moving such as researching jobs and accommodation. Key things to bring include qualifications, references, CV and tax/insurance records. Finding work involves updating profiles, securing references, networking, and being prepared for interviews. Low-cost flight options and practical packing tips are also outlined. Considerations for renting or buying property, taxes, obtaining a PPS number for employment, and setting up banking are discussed to help with the transition process.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The document summarizes a webinar presented by The Local Search Association on improving customer engagement and reducing churn for SMB SaaS products. Key points include:
1) While SMB use of cloud-based services is growing, over half still don't use any SaaS and 62% underutilize the software they purchase.
2) Better training, simpler products, and setting proper expectations can improve engagement and utilization.
3) Collecting feedback from partners and customers and closely observing how SMBs complete tasks helps build better products that minimize churn.
4) Proactive communication and support also aid engagement and reduce chances of customers switching to competitors.
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...Localogy
This document discusses how companies can focus on customer engagement and retention to drive optimal growth. It argues that improving retention is easier than maintaining rapid growth while fixing retention issues. The document provides examples from Hubspot of how focusing on customer success through strategies like sales compensation aligned with lifetime customer value can improve retention metrics like annual revenue retention above 100% and customer retention above 90%. It emphasizes defining and measuring key customer success indicators.
LOCALOGY ENGAGE 19: Turning Customers Into AdvocatesLocalogy
This document discusses strategies for turning customers into advocates by leveraging customer referrals and influencers. It provides examples of initiatives like a customer Facebook group, case studies from promoters, and targeted advertising to advocates. Data shows increasing referral incentives from $250 to $1000 drove more referrals. The presentation emphasizes empowering advocates to talk about the brand while also addressing any detractors.
This document discusses Localogy's efforts to improve their customer onboarding process through a more customer-centered approach. It describes how they conducted customer observations and interviews to better understand small business owners' needs and challenges. They identified key moments in a small business owner's journey and mapped this out to prioritize opportunities to provide support. Localogy piloted a new onboarding process with a few agents that included personalized outreach calls. This resulted in improved customer satisfaction, efficiency and sales. The document concludes by discussing plans to refine, scale and introduce the new onboarding approach more broadly while maintaining its positive impact.
This document discusses how AWeber uses customer profiling to improve their onboarding process. It explains that they gather both active and passive customer data to create personalized profiles. Active data includes information directly from customers, like location and goals. Passive data includes inferred details like online presence and technology used. These profiles allow AWeber to send customized onboarding emails, prioritize high-potential customers for support, and recommend integrations. The profiling approach improved key metrics like engagement and integration activation. Overall, the personalized onboarding helps customers succeed faster with AWeber's email marketing platform.
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives SuccessLocalogy
The document discusses research from four waves of surveys of small and medium businesses regarding their adoption of cloud-based services. Three key findings are discussed: 1) SMBs are steadily increasing their use of cloud-based services and cloud software is becoming the default, 2) SMBs see real benefits from moving to the cloud including increased productivity and ability to focus on growth, and 3) despite SMB demand, software developers are failing to fully capitalize on the opportunity to serve SMBs moving to cloud-based solutions.
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product DevelopmentLocalogy
Aksh Gupta is the founder and CEO of getOccasion.com, an online marketplace that has generated $100 million in gross payment volume and booked over 2.25 million reservations. The company has raised $1.5 million in investor financing and has a team of over 2.5 engineers serving 5,000 businesses across 30 verticals. GetOccasion provides businesses with tools to attract, retain, and re-engage customers including weekly royalty payments and a centralized intelligence report.
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLocalogy
An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.
BITZ BOOTCAMP DC: Welcome - Why Are You Here? Localogy
This document provides information about an event called "ENGAGE: SaaS/SMB" that is aimed at connecting local entrepreneurs, SaaS and marketing service providers. The event includes sessions on topics like managing reputation, finding customers, managing cash flow and hiring. It encourages attendees to engage in questions and discussions. The organizers want to hear challenges attendees have faced and questions service providers have. The goal is to start conversations and for attendees to network during sessions, breaks and a reception sponsored by event sponsors and exhibitors.
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...Localogy
This document provides 5 key things for winning in marketing: listen to customers through online reviews which impact 93% of purchasing decisions; be real and authentic as 63% of consumers prefer brands they believe are authentic; tell your story as 92% of consumers want brands to tell them a story; be available to respond to customers within 5 minutes as 75% of consumers expect quick responses; and be consistent in your messaging and branding so people are more likely to remember your brand. The overall message is to focus on integrating the customer experience into your marketing strategy through these 5 things in order to succeed.
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceLocalogy
This document discusses the importance of providing smart, contextual customer service across multiple channels in order to meet evolving customer expectations. It outlines the key aspects of customer service that customers now demand, including being smart/contextual, real-time, accessible wherever the customer is, easy to use, and fast. It then discusses tools and strategies for providing an omnichannel customer experience, such as live chat, social media/messaging, self-service portals, video chat, mobile apps, and artificial intelligence/chatbots. The document emphasizes the value of integrating these channels and technologies to give agents a full view of customer data and provide a seamless experience across any service channel.
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)Localogy
This document provides an overview of different funding options for small businesses looking to fuel growth. It discusses the pros and cons of traditional bank loans, merchant cash advances, crowdfunding, and business lines of credit. Key points covered include the time-consuming nature of bank loans, high fees but quick funding with merchant cash advances, challenges of running a crowdfunding campaign, and risks of carrying a balance with lines of credit. The document concludes by urging business owners to consider factors like timing, fees, necessary credit limit, and data control when deciding which funding is right for their needs.
Sanchez Williams, the Director of IT Operations at U2Cloud, identifies the five most frequent cybersecurity oversights for cloud services. These include: 1) not having antivirus protection on hosted servers, desktops, and applications; 2) leaving cloud-based firewalls unconfigured or with unnecessary open ports after development; 3) not utilizing two-factor authentication to prevent phishing and password compromises; 4) not properly testing backups which can leave companies vulnerable to ransomware attacks; and 5) failing to sufficiently educate staff who can fall victim to sophisticated phishing attacks.
Customers now expect businesses to engage with them on their terms through personalized interactions based on understanding their needs and expectations. However, most businesses still fall short in delivering this level of personalized customer experience according to a 2018 Salesforce study. FreshLime is a customer data platform that aims to help local service businesses better understand and engage customers for more meaningful interactions.
BITZ BOOTCAMP DC: CRM and Customer InsightsLocalogy
This document discusses the benefits of using a CRM (customer relationship management) system compared to relying only on spreadsheets and email for tracking customers. It notes that CRMs provide an all-encompassing customer view, team communications, analytics and reports, email automation, and sales process automation. It also outlines important factors to consider when choosing a CRM, such as whether it is purpose-built for SMBs, easy to use, has needed features, and offers support. The document cautions that CRM investments can still fail without proper setup, team buy-in, and training. Ultimately, it argues that a CRM standardizes processes to free up time for relationship building.
LSA19: The Location Factor — How Multi-Location Brands Win in SocialLocalogy
This document discusses how Ace Hardware, a hardware store franchise brand, implemented a localized social marketing strategy to better manage their large number of local store locations across social media. The strategy involved claiming and managing local store pages, responding to customer reviews and issues, and educating franchise owners. It helped Ace Hardware gain over 1 million new social media followers, maintain a high customer rating, and see nearly 1 in 4 franchisees participate. The keys to Ace Hardware's success included technology to simplify local management, buy-in from all levels of the organization, and promoting results to franchisees.
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising MixLocalogy
This document discusses Amazon's shifting purchase behaviors and expanding advertising opportunities. It notes that Amazon Prime Now offers quick delivery and Amazon's Whole Foods 365 brand has become the second best-selling private label brand on Amazon. The document also highlights that Amazon comprised 44% of US ecommerce spending in 2017 and discusses Amazon's plans to continue investing in areas like Alexa, drone delivery, and expanding into healthcare. Finally, it summarizes that Amazon needs improvements to better compete in advertising, and clients are grappling with competing against Amazon's low prices, house brands, and growing advertising network.
Wendi Sturgis presented on creating a purpose driven culture at Yext. She discussed how Yext helps companies manage their digital knowledge across channels to better engage customers. Sturgis emphasized that Yext's customer success team aims to be the best in their industry by focusing on responsiveness, advocacy, and achieving high customer satisfaction scores and retention rates. The team engages customers through monthly surveys and showcases successful customer outcomes.
LSA19: The Science Behind Increasing Customer RetentionLocalogy
The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.
LSA19: The Role of Organic Content in the Consumer Buying JourneyLocalogy
The document discusses the role of organic content throughout the consumer buying journey, which is no longer linear but involves awareness, consideration, decision, and loyalty stages. It provides examples of content types like blog posts, videos, and social media posts that can engage consumers at each stage, from initially generating awareness to building long-term loyalty. The goal is to turn consumers into customers and then loyal advocates by addressing their needs with high-quality, strategic content.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2. Taking Control of Your Online Reputation
Consumer reviews can have a significant impact on your bottom line.
Learn best practices to deal with difficult customers and negative reviews.
Learn effective methods to get reviews in ways that don’t break the rules.
9. Getting more reviews
Window clings from Yelp, Foursquare, TripAdvisor
“Feel free to share your experience on Yelp”
“How did you find out about us? …”
Use the power of suggestion
10. Getting more reviews
Directly ask for reviews
Provide incentives for reviews
Pay people to leave reviews
Create a bunch of accounts and write your own
Advanced techniques
11. Getting more reviews
Yelp: Don’t even ask
Google: OK to ask, don’t incentivize
FTC: What Google said
By the book
12. Getting more reviews
Create check-in specials on Foursquare, Yelp, and Facebook
Attracts people likely to leave 4SQ Tips, Reviews
4SQ: Create your own Tips
Alternative:
Check-ins, Tips
14. Dealing with bad reviews
Don’t obsess over
less-than-perfect reviews
15. Dealing with bad reviews
Report abusive reviews
Threatening, bigoted (Yelp allows salty language)
Look at user’s other reviews for signs of fakeness
Don’t expect this to work
16. Dealing with bad reviews
Respond
Acknowledge / apologize
Clarify / resolve
Take it offline
17. Free market research
MR is valuable
MR is expensive
Reviews are free MR
Take advantage of it
18. Other things to consider
Responding to good reviews
Industry-specific review sites
Service-area businesses
(Thumbtack)
Editor's Notes
Plenty of research showing that reviews influence consumers in general.
Reviews are really just a more formal version of “word of mouth”.
Plenty of research showing that reviews influence consumers in general.
Reviews are really just a more formal version of “word of mouth”.
Provide great service – whole other subject
Learn what leads to success / stumbles
Customer needs analysis
Set expectations
Provide great service – whole other subject
Learn what leads to success / stumbles
Customer needs analysis
Set expectations
Window clings: claim and order from site, or DIY
More aggressive = more risk
Incentivized reviews don’t look natural
Flood of reviews is suspicious and may get filtered
More aggressive = more risk
Incentivized reviews don’t look natural
Flood of reviews is suspicious and may get filtered
We pour our hearts into our business, so it’s understandable that bad reviews can hurt.
People generally consider aggregate score
More trust in middle range reviews
You look real
Can result in a user updating their review
At least shows you care
You don’t want back in forth in public
Sometimes a bad review says more about the reviewer than the business – readers can pick up on this
Why do they like you
What don’t they like
What more are they looking for
What’s causing confusion?