This Specialization in Search Engine Optimization Course by emarsity is a 2-day classroom-based training and assessment. It will cover practical white hat SEO strategies you can apply to any website and bring it to the top of search engine results. This SEO course will include group collaboration work and quiz to enhance your learning experience and retain knowledge. Comprehensive Post Course Support to ensure your learning is clear. SkillsFuture and NTUC UTAP approved. Visit www.emarsity.com/seo to register.

1. Specialization in
Search Engine Optimization
Course Preview
by

2. Content
Why You Should Learn
SEO…………………………………………..
How we help you become SEO-Competent………………….
Post Course
Support……………………………………………………..
Bundle
Discount…………………………………………………………
….
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5
12
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16
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3. Competitor A Website
Competitor B Website
Competitor C Website
Have you wondered
how your competitor
websites got here?
Where is your website?
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4. Do Your Customers
Find You or
Competitors First?
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5. You may have these questions…
What did they do right
Why Google give it good rankings
What strategy did they use
Why is my website not in 1st page
How do I check on competitor sites?
and many more…
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6. All These Questions will be answered in
our SEO Course over
2 Full Days
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7. How we help you become
SEO-Competent
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8. SEO Foundation
Foundation
Learning Outcome:
 History of Search
 How Search Engines Work
 SEO vs Pay Per Click
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9. SEO Keyword Research
Foundation
Keyword Research
Learning Outcome:
 Types of Keywords
 Methods to Research
 Define Your Keyword Strategy
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10. ON-SITE SEO
Foundation
Keyword Research
ON-SITE SEO
Learning Outcome:
 5 Principles of ON-SITE SEO
 Analyze Competitor Website
 Google Panda Penalty
 Hands-On Practice
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11. OFF-SITE SEO
Foundation
Keyword Research
ON-SITE SEO
OFF-SITE SEO Learning Outcome:
 What, Where, How of Link
Building
 Google Penguin Penalty
 Hands-On Practice
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12. Digital Strategy
Foundation
Keyword Research
ON-SITE SEO
OFF-SITE SEO
DigitalStrategy
Learning Outcome:
 Implement a digital marketing
strategy
 Measuring Key Performance
Indicators
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13. You will receive this after the course
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14. Comprehensive Post Course Support
1 x Free Refresher Course
6 Months Email Support
Free Lifetime Access to Course Video
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15. You can have Bundle Discount too…
Sign up for any combination of courses with your friends and enjoy bundle discounts!
2-4 Course Seats >5 Course Seats
10% off 15% off
1 x SEO
1 x WordPress
1 x Adwords + FB
2 x SEO
3 x Google Analytics
1 x Adwords + FB
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16. Course Funding
SkillsFuture (for Individual)
Amount: Up to $500 off
Eligibility: Singaporeans above 25
Claim Procedure:
- Login at skillsfuture.sg/credit
- Search for course and upload course
invoice to claim
A step by step guide will be provided.
NTUC UTAP (for individual)
Amount: 50% up to $250 off
Eligibility: NTUC PAID member
Claim Procedure:
Submit claim after course. Amount will be
reimbursed to your account.
A step by step guide will be provided.
IRAS PIC (for company only)
Amount: 40% of course fee
Eligibility: Please refer to IRAS
website.
Claim Procedure:
- Submit invoice to IRAS via tax portal.
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17. Example
Course Fee
SkillsFuture
Balance Payment
NTUC UTAP: 50% of unfunded course fee
Final Course Fee $125
$750
-$500
$250
-$125
If you are NTUC Paid Member and have FULL $500 SkillsFuture credit.
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18. Trainer Profile
Kelvin is the principal trainer at emarsity, an academy which coaches
Internet Marketing skills. He was a former senior digital strategist for a
top SEO agency in Singapore and an experienced Internet Marketer.
For 6 years, he has being providing search consultancy services to
small businesses and MNCs. Most notable of his clients include
Huawei, Singapore International Foundation, Fuji Xerox and Raffles
Design Institute. He also received his ACTA (Advanced Certificate in
Training and Assessment) from WDA Singapore.
Kelvin Koh
Principal Trainer, emarsity
Founder, Traffic Expert
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19. FAQ
1. Does this course require technical knowledge?
2. Do we need to pay course fee in advance?
3. Where is the course conducted?
4. What is the class size?
5. Do I need a laptop?
No. This course is tailored for beginners to intermediate. No coding or technical knowledge is required. You will be taught
techniques anyone can easily apply to optimize a website.
For SkillsFuture fund, submit the claim before the course start and make the balance payment to us.
For NTUC UTAP or PIC, you need to make the claim after the course and be reimbursed.
The course venue will be in central part of Singapore, Dhoby Ghaut or Orchard. To be confirmed 1 week before course.
Our class size is capped at 15 learners. This is conducive for group activity or partner work.
Yes.. You are encouraged to bring a laptop (Windows or Mac) to attend the course.
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20. Ask Us
For any questions related to course content or funding, feel free to contact us
or schedule a call with us.
Course Page: emarsity.com/seo
Phone: 6795 0985
Email: kim@emarsity.com
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