Low Cost / No Cost Marketing Presentation

•Download as PPTX, PDF•

0 likes•586 views

dsm-llc

Many small businesses struggle with their marketing programs. Slide show shows 3 strategies any small business can use.

What we are going to talk about
• What marketing is and what it isn‟t
• Three strategies all small businesses
can adopt
– Branding
– Inbound Marketing
– Become the Expert

dsm-llc | sales and marketing assistance
for small business

A dilemma
“Free”
doesn‟t really mean
“Free”

dsm-llc | sales and marketing assistance
for small business

What “marketing” is
Classic definition
– “Processes for creating,
communicating, delivering, and
exchanging offerings that have value for
customers”
American Marketing Association

dsm-llc | sales and marketing assistance
for small business

If you build it they won‟t necessarily come!

dsm-llc | sales and marketing assistance
for small business

What “marketing” isn‟t

“Effective marketing isn‟t easy……because
its about building relationships”
Dianne Huff

dsm-llc | sales and marketing assistance
for small business

What “marketing” isn‟t

Marketing isn‟t optional. “Minimal sales
and marketing expenditures inevitably
leads to a downward spiral in business and
surrenders the marketplace to
competitors.”
Sales Star Networks

dsm-llc | sales and marketing assistance
for small business

In a nutshell…
Marketing is the art of spending money to
make more money.
John Tully

dsm-llc | sales and marketing assistance
for small business

What you need
A marketing plan

dsm-llc | sales and marketing assistance
for small business

What you need
A marketing calendar

dsm-llc | sales and marketing assistance
for small business

What you need
A marketing budget

dsm-llc | sales and marketing assistance
for small business

What you don‟t need
• A huge pile of cash • A full blown
marketing agency

dsm-llc | sales and marketing assistance
for small business

What you need (revised)
• A marketing plan
• A marketing calendar
• A marketing budget
• Time and commitment
– It will take time and effort. Some can be
delegated or outsourced.

dsm-llc | sales and marketing assistance
for small business

dsm-llc | sales and marketing assistance
for small business

Others (color, shapes, sounds, etc)

Where‟s
the Beef

dsm-llc | sales and marketing assistance
for small business

Some small business logos

dsm-llc | sales and marketing assistance
for small business

LoCo/NoCo strategy #2
- Inbound Marketing -

What the @#$% is
Inbound Marketing?

dsm-llc | sales and marketing assistance
for small business

Traditional marketing

dsm-llc | sales and marketing assistance
for small business

In-bound marketing
You know “stuff”.

People are interested in your “stuff”

Make that “stuff” available!

dsm-llc | sales and marketing assistance
for small business

In-bound marketing

dsm-llc | sales and marketing assistance
for small business

Inbound marketing
Starts with a strong
website
Less about you
More about them
Content
Give to get

dsm-llc | sales and marketing assistance
for small business

Inbound marketing

Blogs

dsm-llc | sales and marketing assistance
for small business

Inbound marketing
Social Media – places to listen, interact
and promote your stuff. (80/20 rule applies)

dsm-llc | sales and marketing assistance
for small business

LoCo/NoCo strategy #2
- Inbound marketing -
#1. Information you have is of interest
to other people
#2. Build trust – no snake oil.
#3. Your best prospect?

dsm-llc | sales and marketing assistance
for small business

LoCo/NoCo strategy #3
- Become the Expert -

Expert?
Me?

dsm-llc | sales and marketing assistance
for small business

Become the Expert
• Remember - People are interested in your
“stuff”
• Promote the educational aspect of your
topic
• Start with “free” – work up from there

dsm-llc | sales and marketing assistance
for small business

Become the Expert - Venues
• Networking
groups
• Chambers of
Commerce
• Libraries
• Organize your
own

dsm-llc | sales and marketing assistance
for small business

Become the Expert - Venues
• Networking • Online
groups – LinkedIn Groups
• Chambers of – LinkedIn Answers
Commerce – YouTube
• Libraries informational
• Organize your video
own – HARO

dsm-llc | sales and marketing assistance
for small business

Wrap-up
1. Low cost / no cost solutions are out there!
2. None are “free”. All require significant
commitment.
3. May require a change of focus (give to get,
long term, big picture) – THINK
DIFFERENT!

dsm-llc | sales and marketing assistance
for small business

Thank You!

dsm-llc | sales and marketing assistance
for small business

This document discusses business-to-consumer (B2C) marketing. It defines B2C as transactions between companies and consumers, rather than business-to-business transactions. B2C marketing is important as it educates consumers and drives consumerism. The document then outlines several B2C marketing models including mobile marketing, social network marketing, and word-of-mouth marketing. It concludes that B2C marketing opportunities will continue growing as technology advances.

Introduction to Product Marketing

Richard Hatheway

Integrated Marketing Communications

Davidt123

The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.

6.1. marketing implementation

tellstptrisakti

This document discusses marketing implementation and control. It covers the link between marketing planning and implementation, noting they are interdependent and must constantly evolve. It also discusses elements of implementation like shared goals, marketing structure, resources and leadership. Approaches to implementation discussed include command, change, consensus and viewing it as organizational culture. The document emphasizes that internal marketing is key to getting employees motivated and coordinated to implement strategies for external customer satisfaction.

Retail promotion strategy

Tribhuvan University

Retail Promotional Strategy discusses elements of a retailer's promotional mix including advertising, sales promotions, store atmosphere, websites, personal selling, and publicity. It emphasizes that a retailer's promotional efforts must fit their overall strategy. The document outlines objectives for promotions such as increasing sales and traffic. It also discusses guidelines for promotions including utilizing promotions consistent with store image. Elements of the promotional mix like advertising, public relations, and personal selling are described along with their advantages and disadvantages.

Sales management & personal selling

Mathew Lawrence

The document discusses sales performance of various companies. It mentions that Tata Motors global sales were up 3% in August. Rural India boosted sales for FMCG firms. United Spirits became the world's second largest spirits company by reaching sales volume of 100 million cases. Audi, Xbox 360, AT&T, Infosys, Educomp and Samsung all reported increased sales in their respective areas in the given time periods.

Sales Management

Tribhuvan University

Sales management involves planning, organizing, leading and controlling a sales force to achieve marketing goals. It includes defining goals, determining required activities, implementing compensation plans, providing training, establishing monitoring systems, and measuring results. Personal selling is an important element of sales management where a salesperson uses a direct, face-to-face approach to communicate with customers to influence their purchasing decisions.

Module 01 -introduction to sales management pdf

Deepak Vasudeva

Sales management involves planning, organizing, leading, and controlling a firm's personal selling efforts. It includes recruiting, selecting, training, and supervising sales representatives. The role of sales management has evolved over time from a focus on individual transactions to developing long-term customer relationships. Emerging trends in sales management include greater customer orientation, new selling methods using technology, a more global focus, diversity, and relationship selling. Effective sales managers require strong communication, leadership, and relationship building skills.

A sales strategy is a plan for efficiently allocating a company's sales resources to maximize revenues and minimize costs. It involves designing the sales force structure, size, and infrastructure to match market demand. Developing a sales strategy involves assessing the performance environment, evaluating the organizational design, conducting a competitive analysis, developing buyer personas, and creating a roadmap. The roadmap should include ROI models, change management plans, and sequencing of improvement initiatives to successfully implement defined strategies.

INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra

Amitabh Mishra

Successful sales strategy

Ajit Kumar

A sales strategy is a plan to achieve a business's sales goal by defining how it will attract, retain and develop customers. It aligns the sales approach with the goal. Key elements include goals/objectives, target market, products/services, competitive advantages, resources, selling process and sales management. Developing an effective sales strategy involves engaging stakeholders, analyzing the current situation, creating a sales strategy canvas, preparing a document and reviewing/adapting it. The presentation provided tips on developing a sales strategy and summarized a panel discussion on sales strategy challenges and lessons learned.

Chapter 1 introduction to sales and distribution management

Nishant Agrawal

Customer relationship marketing

ravneetubs

This document provides an overview of customer relationship marketing (CRM). It defines CRM as a business process focused on building customer loyalty and brand value through marketing strategies. The document outlines the evolution of CRM from a transactional focus in earlier periods to a relationship focus today. It discusses frameworks for implementing CRM, including segmenting customers, developing relationship marketing strategies and programs, and measuring customer satisfaction and retention. The document also provides case studies on CRM practices of Volkswagen India and relationship marketing benefits for the Sheraton Suites hotel.

Marketing concepts

tushar soni

1. The document discusses various marketing concepts including the production concept, product concept, selling concept, and marketing concept. 2. It provides examples of companies that exemplify each concept, such as McDonalds following the production concept through operational efficiency, and Apple focusing on innovative products under the product concept. 3. The marketing concept aims to satisfy customer needs better than competitors, and the document cites Amul as successfully applying this approach through new product varieties.

The promotion mix

Nayemul Hasan Nayem

The promotional mix refers to the combination of different types of promotion used to keep products in customers' minds and stimulate demand. The ongoing promotional activities that make up the promotional mix include advertising, sales promotion, public relations, personal selling, and direct marketing. Each activity has its own strengths - advertising reaches large audiences with high frequency but is impersonal, while personal selling allows for feedback in building strong customer relationships.

Marketing research application

Naveen Sharma

Marketing research is used to understand consumers and identify marketing opportunities and problems. It involves gathering information to develop, test, and evaluate marketing strategies. Some common applications of marketing research include product research to develop and test new products, concept testing to evaluate new advertising or branding concepts, and pricing research to determine the optimal price points. Other areas that marketing research addresses include positioning, customer satisfaction, market segmentation, advertising, branding, and sales analysis.

Marketing strategy and planning

Dilip Mutum

This document provides an overview of marketing strategy and planning. It defines strategy and strategic planning, and discusses the differences between strategic and tactical marketing planning. It also outlines the key components of the strategic planning process, including developing a mission statement, conducting environmental analyses, creating objectives and strategies, and developing budgets and short-term plans. Analytical frameworks for strategic analysis like Porter's Five Forces and Ansoff's Product-Market Grid are also summarized.

Direct marketing

Aulia Hakim

Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.

Introduction To Marketing

Subin Babu

Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services. The goal is to understand customer needs and create value for both customers and businesses through the exchange of products and services. Effective marketing follows the marketing concept of being customer-centered and delivering superior customer value compared to competitors. A marketing plan lays out the target markets, value proposition, and tactics for achieving business objectives.

Small Business Marketing Ppt

pnourse

This document provides an overview of marketing strategies and tactics for small businesses. It defines marketing as everything done to promote a product or service to potential customers. It emphasizes understanding customers, conducting market research, developing a marketing plan including goals, strategies and tactics. The document discusses branding, positioning, and the marketing communications mix of advertising, sales promotion, public relations and direct marketing. It stresses measuring the results of marketing efforts and provides additional resources for small businesses.

Selling process ppt by varsha

Varsha Singh

The document discusses the 7 steps in the personal selling process: 1) Prospecting and qualifying potential customers, 2) Pre-approach research and preparation, 3) Making initial contact and approach, 4) Presenting and demonstrating the product, 5) Handling objections, 6) Closing the sale, 7) Following up after the sale. The personal selling process involves identifying prospects, researching them, making a sales pitch, addressing concerns, getting the customer to purchase, and following up to ensure satisfaction.

Product classification

amaresh tyagi

The document discusses different types of products, classifying them as either consumer products which are meant for ultimate consumption, or industrial products which are purchased for business use or further processing. Consumer products are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods based on customer purchase behaviors. Industrial products include materials and parts, capital items, and supplies and services.

Marketing plan presentation (2015, section B) [UET Peshawar]

Hamood Ur Rahman

This marketing plan document outlines a marketing plan for a small business venture called Stallions Den. It discusses conducting market research to understand customer needs and competitors. The plan proposes breeding and training horses and selling them at reasonable prices to spectators of cattle shows in Pakistan, the Pakistan Army, and polo and horse racing events. It suggests promoting the business by visiting cattle shows, distributing pamphlets, arranging horse shows, producing documentaries, and offering free riding lessons. The plan aims to deliver well-trained horses at competitive prices to target customers.

Integrated marketing communication

FCB Brandfirst Nigeria

Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.

Advertising budget

Anjali Das V.M

Direct marketing ppt shalvi

Shaalvii Sharma

This document discusses direct marketing tools and strategies. It defines direct marketing as sellers dealing directly with customers without intermediaries. The main tools of direct marketing are listed as catalog, direct mail, telemarketing, and direct response advertising. The document then discusses each tool in more detail and provides information on their use, advantages, and design considerations. It also covers integrated direct marketing and how different channels can be linked.

Atlantic City PPAI: 7 Steps to Small Business Marketing Success

The Strategic Incubator

This document outlines a 7 step process for small business marketing success presented by Matthew Scott. The steps are: [1] Identify the ideal customer, [2] Communicate your difference through benefits, [3] Create marketing materials that educate, [4] Generate leads through advertising, referrals, and public relations, [5] Automate processes, and [6] Dominate through a marketing calendar. The presentation provides examples and exercises for each step to help small businesses overcome challenges and effectively market themselves.

PPAI Atlantic City: 7 Steps Marketing to Small Business Marketing Success

guest92a167

This document outlines a 7 step process for small business marketing success presented by Matthew Scott. The steps are: [1] Identify the ideal customer, [2] Communicate your difference through benefits, [3] Create marketing materials that educate, [4] Generate leads through advertising, referrals, and public relations, [5] Automate processes, and [6] Dominate through a marketing calendar. The presentation provides examples and exercises for small business owners to focus their marketing efforts.

What's hot

Introduction to advertising & integrated marketing communication

Nijaz N

Direct Marketing by Amitabh Mishra

Amitabh Mishra

Sales strategy

Atmadeep Das

INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra

Amitabh Mishra

Successful sales strategy

Ajit Kumar

Chapter 1 introduction to sales and distribution management

Nishant Agrawal

Customer relationship marketing

ravneetubs

Marketing concepts

tushar soni

The promotion mix

Nayemul Hasan Nayem

Marketing research application

Naveen Sharma

Marketing strategy and planning

Dilip Mutum

Direct marketing

Aulia Hakim

Introduction To Marketing

Subin Babu

Small Business Marketing Ppt

pnourse

Selling process ppt by varsha

Varsha Singh

Product classification

amaresh tyagi

Marketing plan presentation (2015, section B) [UET Peshawar]

Hamood Ur Rahman

Integrated marketing communication

FCB Brandfirst Nigeria

Advertising budget

Anjali Das V.M

Direct marketing ppt shalvi

Shaalvii Sharma

What's hot (20)

Introduction to advertising & integrated marketing communication

Direct Marketing by Amitabh Mishra

Sales strategy

INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra

Successful sales strategy

Chapter 1 introduction to sales and distribution management

Customer relationship marketing

Marketing concepts

The promotion mix

Marketing research application

Marketing strategy and planning

Direct marketing

Introduction To Marketing

Small Business Marketing Ppt

Selling process ppt by varsha

Product classification

Marketing plan presentation (2015, section B) [UET Peshawar]

Integrated marketing communication

Advertising budget

Direct marketing ppt shalvi

Similar to Low Cost / No Cost Marketing Presentation

Atlantic City PPAI: 7 Steps to Small Business Marketing Success

The Strategic Incubator

PPAI Atlantic City: 7 Steps Marketing to Small Business Marketing Success

guest92a167

This document outlines a 7 step process for small business marketing success presented by Matthew Scott. The steps are: [1] Identify the ideal customer, [2] Communicate your difference through benefits, [3] Create marketing materials that educate, [4] Generate leads through advertising, referrals, and public relations, [5] Automate processes, and [6] Dominate through a marketing calendar. The presentation provides examples and exercises for small business owners to focus their marketing efforts.

How to brand your business

Mark Satterfield

This document discusses how to brand a business in 3 or less sentences. It begins by explaining why branding is important, such as building trust and becoming a recognized expert. It then outlines the key components of establishing a brand, including defining the target market, crafting the brand message, choosing a name and tagline, and developing the visual look and feel through elements like the logo, website, and marketing collateral. The document stresses that effective branding requires commitment and is an ongoing process of building and maintaining brand awareness over time.

MLM Companies in Canada

Edward Morrow

This document provides information about multi-level marketing (MLM) opportunities in Canada. It lists some resources for finding MLM companies operating in Canada, such as the Canadian Marketing Association (CMA) and the Canadian Direct Sellers Association. It also discusses some well-known MLM companies that use the home party plan model, such as Avon, Mary Kay, and Heritage Makers. Marketing is emphasized as important for the success and profitability of any MLM business.

Conspicuous CBM Ltd - Presentation 10 July 2014

Stuart Walton

Conspicuous CBM aims to provide value-added services to small and medium enterprises in Staffordshire and the West Midlands region. The company's mission is to help businesses reach their full potential and foster entrepreneurship through local business networks. Stuart Walton, a chartered accountant and social media expert, runs Conspicuous CBM and specializes in referral marketing and networking strategies to generate new leads and sales for clients.

Branding Your Business

Mark Satterfield

This document summarizes the key components of establishing a strong brand for a business: market, message, name, tagline, and look and feel. It discusses why branding is important for gaining trust, becoming a recognized expert, and differentiating from competitors. The document also provides examples for each branding component and offers a branding program from Gentle Rain Marketing to develop these elements.

Marketing tough times

Mark Satterfield

This document summarizes marketing strategies for businesses during tough economic times. It recommends investing in a marketing system with two parts: 1) Make people aware of your business and 2) Provide ongoing communication to build trust and motivate clients. The most effective way to target audiences is to appeal to their needs and fears and make them care about your solutions. Regular communication through various low-cost and paid options can generate leads and keep your business top of mind.

Transforming your Sales Organization

Local Media Association

This document provides an overview of a sales training presentation focused on transforming sales organizations for success in 2014 and beyond. Key points covered include: - Selling to small/medium businesses is challenging as they are contacted by around 39 sales reps per month and may be confused about who to trust. - Successful sales requires understanding the customer's perspective and industry, asking the right questions to identify needs, and customizing solutions rather than immediately discussing price or features. - Many sales organizations and reps contribute to a "perfect storm" by being impatient and pushing products before understanding customer needs. - To be a trusted advisor, reps need to thoroughly research the customer's business and industry, ask the right questions, and

Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer

Missy (Grubbs, Blankenship) Schmidt

The document provides an overview of a marketing workshop for nonprofits. It introduces the instructor, Missy Blankenship, who has 25+ years of experience in business development, marketing, PR, and sales. The workshop agenda covers defining marketing, sharing marketing successes, rules for sales and marketing, discovering niche markets, the marketing planning process, common mistakes, branding myths, and exercises.

Marketing for Manufacturing with Wakefield Manufacturing Forum

Dave Pannell MCIM

Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited. These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week. Slides 1-20 Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different. Slides 21-62 The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team. Slides 63-87 Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone! Download the accompanying free guide Marketing for Manufacturers here: http://tdmuk.com/marketing-for-manufacturers

Tips in 10: Marketing Personas

heartinternet

Preparing Successful Sales Quotes

Base CRM

Preparing Successful Sales Quotes: Experts Weigh In It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal. To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”

Startup Sales 101 (SalesMasters)

Dominik Suter

SalesMasters Meetup presentation deck (as presented on Oct 28th, 2015 at the CampusTLV): Startup Sales 101. The presentation is about the best practices for Technology Startups looking to begin selling their innovative technology overseas JOIN our LinkedIn group: http://www.linkedin.com/grp/home?gid=8404006 JOIN our Meetup group: http://www.meetup.com/Sales-Masters/ JOIN our Facebook group: https://www.facebook.com/groups/483102775201392/

Tg swi ppt 61713 (2)

The Target Group Inc.

The document discusses optimizing business performance through systems and hidden marketing assets. It provides an overview of Brian Sebastian who helps clients attract, convert, and retain customers. He aims to identify overlooked opportunities to grow businesses 15-100% without extra spending. Examples show how targeted creative pieces and exceptional customer service can boost results. The document promotes analyzing core sales numbers and mapping processes to identify underperforming or underutilized areas for optimization.

Dave Ratner - Speaker Packet

Dave Ratner

More than a by-the-book marketing or sales speaker, award winning independent retailer, Dave Ratner delivers forehead-slapping insights, belly laughs, and inspiration for small business and retail success. He’s a working retailer with 150 employees, who deals with customers on a daily basis. Dave’s keynotes and trainings provide common-sense, cost-effective strategies in customer service, entrepreneurship, advertising, sales, marketing, management, leadership and human resources programs. All topics are customized to the audience and most topics can be presented as keynotes and expanded into training sessions.

Intro to connections and filters

Nick Taylor

This document discusses how to use LinkedIn for sales and networking purposes. It emphasizes using your existing connections on LinkedIn to reach new potential leads or prospects through their connections. Specifically, it recommends focusing on your direct "1st connections" and their indirect "2nd connections" as these will be people your connections actually know. The document provides tips on managing your profile and connections, using advanced search filters to find prospects, creating alerts to find new prospects automatically, and how to leverage your real-world connections on LinkedIn to get introductions to new contacts.

More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...

Molly Guingrich

(Presented at Drupal Texas Camp June 3, 2017 - Austin, TX) What is your organization's most valuable asset? Is it your many accolades, the high dollar projects won, or perhaps the awesome office space you get to work in each day? If you aren't sure, or answered yes to any of the above - this talk is for you. In an industry where it is so easy to get caught up in looking at what the other guys and gals are doing to win more projects, be more hip, or craft the better blog post of the "top 5 ways to be really awesome at all the webby things", we can all use a reminder to harness the power of what really sets any business apart: your people. The unique, collective experience of the people around you (or just yourself!) is hands down the most marketable asset that will give your business the edge it's been looking for. In this session, we'll talk about how to cut through the noise that can often be caused by trying to keep up with industry trends, and how to get to the heart of what your organization - large or small - really has to offer to the world. Every single team member has something to offer to your potential clients that is marketable, and helps set your team apart from the competition, or even makes you a great potential partner for other businesses, digital agencies and Drupal shops. Check out this presentation to learn more about: - ways to uncover the hidden strengths of your team - co-marketing with current customers - defining your key differentiators - questions to ask your clients - how to make the most of in person events

Building Your Practice Cmc June 2009

jimlove

Chelsea Consulting provides management and IT consulting services to help organizations solve problems using people, process and technology. They have expertise in outsourcing, managed services, software as a service, and areas like change management and project management. The management team includes Jim Love as CEO, Darrel Berry as COO, and Ken Rowley as VP of Sales. The presentation discusses developing a successful consulting practice through strategies like differentiating services, networking, and using metrics to track business performance.

Macronatomy® - Without Customers...There Is No Business!

MarketAtomy, LLC

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...

The Center for Sales Strategy

This document outlines strategies that media sales teams can use to get more appointments, waste less time, and sell more. It discusses challenges facing modern media sellers, such as getting quality appointments and wasting time. It then covers how the media buying cycle has changed due to factors like the "zero moment of truth" where prospects research online first. New technologies and processes are presented that can help sales teams, like using content marketing and lead intelligence to better understand prospects. The document advocates embracing future sales and marketing strategies that incorporate these digital tools rather than relying on past approaches.

Similar to Low Cost / No Cost Marketing Presentation (20)

Atlantic City PPAI: 7 Steps to Small Business Marketing Success

PPAI Atlantic City: 7 Steps Marketing to Small Business Marketing Success

How to brand your business

MLM Companies in Canada

Conspicuous CBM Ltd - Presentation 10 July 2014

Branding Your Business

Marketing tough times

Transforming your Sales Organization

Discovering and Navigating Niche Markets, Resources for the Nonprofit Marketer

Marketing for Manufacturing with Wakefield Manufacturing Forum

Tips in 10: Marketing Personas

Preparing Successful Sales Quotes

Startup Sales 101 (SalesMasters)

Tg swi ppt 61713 (2)

Dave Ratner - Speaker Packet

Intro to connections and filters

More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...

Building Your Practice Cmc June 2009

Macronatomy® - Without Customers...There Is No Business!

How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...

Low Cost / No Cost Marketing Presentation

1. Marketing your small business – Low Cost / No Cost strategies available to ALL small businesses Lunch „n‟ Learn IT Radix September 28, 2012 dsm-llc | sales and marketing assistance for small business

2. What we are going to talk about • What marketing is and what it isn‟t • Three strategies all small businesses can adopt – Branding – Inbound Marketing – Become the Expert dsm-llc | sales and marketing assistance for small business

3. A dilemma “Free” doesn‟t really mean “Free” dsm-llc | sales and marketing assistance for small business

4. What “marketing” is Classic definition – “Processes for creating, communicating, delivering, and exchanging offerings that have value for customers” American Marketing Association dsm-llc | sales and marketing assistance for small business

5. If you build it they won‟t necessarily come! dsm-llc | sales and marketing assistance for small business

6. What “marketing” isn‟t “Effective marketing isn‟t easy……because its about building relationships” Dianne Huff dsm-llc | sales and marketing assistance for small business

7. What “marketing” isn‟t Marketing isn‟t optional. “Minimal sales and marketing expenditures inevitably leads to a downward spiral in business and surrenders the marketplace to competitors.” Sales Star Networks dsm-llc | sales and marketing assistance for small business

8. In a nutshell… Marketing is the art of spending money to make more money. John Tully dsm-llc | sales and marketing assistance for small business

9. What you need A marketing plan dsm-llc | sales and marketing assistance for small business

10. What you need A marketing calendar dsm-llc | sales and marketing assistance for small business

11. What you need A marketing budget dsm-llc | sales and marketing assistance for small business

12. What you don‟t need • A huge pile of cash • A full blown marketing agency dsm-llc | sales and marketing assistance for small business

13. What you need (revised) • A marketing plan • A marketing calendar • A marketing budget • Time and commitment – It will take time and effort. Some can be delegated or outsourced. dsm-llc | sales and marketing assistance for small business

14. LoCo/NoCo strategy #1 - Branding - 1. Not just for big companies 2. Recognize “you” are the brand dsm-llc | sales and marketing assistance for small business

15. dsm-llc | sales and marketing assistance for small business

16. Brand elements - Name dsm-llc | sales and marketing assistance for small business

17. Brand Elements - Logo dsm-llc | sales and marketing assistance for small business

18. Brand Element - Tagline It‟s the real thing! Don‟t leave home without it! Think Different! dsm-llc | sales and marketing assistance for small business

19. Others (color, shapes, sounds, etc) Where‟s the Beef dsm-llc | sales and marketing assistance for small business

20. Some small business logos dsm-llc | sales and marketing assistance for small business

21. LoCo/NoCo strategy #1 - Branding - #1. Think about your brand – what do you do or more importantly what your customers think you do. #2. Invest in a professional logo. #3. Brand everywhere! dsm-llc | sales and marketing assistance for small business

22. LoCo/NoCo strategy #2 - Inbound Marketing - What the @#$% is Inbound Marketing? dsm-llc | sales and marketing assistance for small business

23. Traditional marketing dsm-llc | sales and marketing assistance for small business

24. In-bound marketing You know “stuff”. People are interested in your “stuff” Make that “stuff” available! dsm-llc | sales and marketing assistance for small business

25. In-bound marketing dsm-llc | sales and marketing assistance for small business

26. Inbound marketing Starts with a strong website Less about you More about them Content Give to get dsm-llc | sales and marketing assistance for small business

27. Inbound marketing Blogs dsm-llc | sales and marketing assistance for small business

28. Inbound marketing Social Media – places to listen, interact and promote your stuff. (80/20 rule applies) dsm-llc | sales and marketing assistance for small business

29. LoCo/NoCo strategy #2 - Inbound marketing - #1. Information you have is of interest to other people #2. Build trust – no snake oil. #3. Your best prospect? dsm-llc | sales and marketing assistance for small business

30. LoCo/NoCo strategy #3 - Become the Expert - Expert? Me? dsm-llc | sales and marketing assistance for small business

31. Become the Expert • Remember - People are interested in your “stuff” • Promote the educational aspect of your topic • Start with “free” – work up from there dsm-llc | sales and marketing assistance for small business

32. Become the Expert - Venues • Networking groups • Chambers of Commerce • Libraries • Organize your own dsm-llc | sales and marketing assistance for small business

33. dsm-llc | sales and marketing assistance for small business

34. Become the Expert - Venues • Networking • Online groups – LinkedIn Groups • Chambers of – LinkedIn Answers Commerce – YouTube • Libraries informational • Organize your video own – HARO dsm-llc | sales and marketing assistance for small business

35. Wrap-up 1. Low cost / no cost solutions are out there! 2. None are “free”. All require significant commitment. 3. May require a change of focus (give to get, long term, big picture) – THINK DIFFERENT! dsm-llc | sales and marketing assistance for small business

36. Thank You! dsm-llc | sales and marketing assistance for small business

Editor's Notes

Not comprehensive. Many other strategies.
Facebook is free to sign up but anyone that’s used it knows that it takes a lot of time to use it correctly for business purposes and time = money!
The four “P’s” of marketingProductPromotionPricePlace
Money or time and of course time equals money
Expenditure is relative – All these strategies are way cheaper than traditional methods.
Traditional marketing programs are/were expensive (print ads, trade shows, TV commercials). Ditto – traditional marketing and advertising agencies. Internet has leveled playing field and provided many LoCo/NoCo options
* company, product, service, etc
The “Grinding Guy” – become what your clients think you are
Traditional or “push” marketing. Direct mail, newspaper & TV ads, trade shows, Yellow Pages. Shooting an arrow into the sky and hoping that it hits something. To make it effective you have to shoot off a whole lot of arrows! That makes it expensive.
Less of a “glossy brochure” about you More of a interesting reference book for your prospective client Content is King Give to get
Main Website = static contentBlog = dynamic content
Big three. Many, many others – Wikipedia lists over 200 social media sites.

Low Cost / No Cost Marketing Presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Low Cost / No Cost Marketing Presentation

Similar to Low Cost / No Cost Marketing Presentation (20)

Low Cost / No Cost Marketing Presentation

Editor's Notes