How can storytelling enhance design? This narrative slideshow proposes 2 ways that by threading stories into a design you'll get more eyes looking at what you do.

1. Tell me a story…

2. Sisomo
Sight SoundMotion

3. The story is in
transformation:
I’s and E’s

4. Ideas
Imagination
Intuition
Insight
Inspiration
Enchantmen
tExcitement
Emotion
Empathy
Edge

5. What can a story achieve?
-Create preferences
-Communicate new products
-Define differences

6. Deep emotional
connections:
Saatchi & Saatchi understand this
to be the role of storytelling…
‘Lovemarks’

7. They are:
They ‘Love’ ’em
brands,
events,
experience
s, places,
{that people don‟t just like or admire}

8. What makes your pulse race
or you find irresistible?

9. The new great age of storytelling
is at a beginning.
“The highest-paid person in the first half of the
next century will be the „storyteller‟. The value
of products will depend on the story they tell.”
Rolf Jensen, "The Dream Society

10. 'Information overload’
Between stories and information, the story wins.

11. How can you tell a Lovemark
story?
-love the screen
-the ability to visualise across all media
-combine Sight, Sound and Motion
-think innovatively
-a curious and inquiring mind
-attention to detail
-be able to navigate multiple sequences
-have passion for the 'what if' questions
-appreciate how the past, present and future
can be blended

12. Which jobs already require these
qualities?-Navigator
-Information Designer
-Architect
-Signposter
-Researcher
-Director
-Choreographer
-Orchestrator
-Magician
-Guardian of myths

13. Novelty and truth
How can we compare the qualities of
novelty and creative truth in telling
stories?
Is the story a true truth,
OR simply a representation of truths?
?

14. The editor:
Want do they do?
-tell stories
-arrange ideas
-create relevant sequences
What skills should an editor
have in order to sequence
footage, images, words,
frames:
-sifting
-filtering
-combining
-perspective
-judgement

15. When does the editor become
‘storyteller’?
“There are 3 rules for effective
storytelling.
.”
This is a version of how W. Somerset Maugham
writer describes the rules for writing a novel

16. When does the editor become
‘storyteller’?
“There are 3 rules for effective
storytelling. Unfortunately, no
one knows what they are.”
This is a version of how W. Somerset Maugham
writer describes the rules for writing a novel

17. However,
mystery
,are crucial to sisomo to create a
fantastic, engaging story.
sensualityand intimacy

18. Mystery:
-feeds curiosity
-taps into dreams
-draws on great myths and icons
Q: Who’s going to do what, when and
how?

19. Sensuality:
-draws on the 5 senses of
(how we experience the world)
Q: how does the world of the story touch
each of our senses?
sight, hearing, smell, taste and touch

20. Intimacy:
-shaped by the deeply emotional qualities
of passion, empathy and commitment
(aroused by stories)
-Who hasn't been touched personally by a
story?
Q: What will make this audience feel as
though this is their story?

21. ***Chris Cunningham

22. The screen transforms as storytelling
evolves:
-TV becomes
more
-mobile phones become
more
-in store screens become
more
game-like
TV-like
movie-like

23. Ideas to get your Sisomo
started: