The document defines communication and describes three types: linear, transactional, and interactive. Linear communication is one-way, like listening to music. Transactional involves two-way exchanges, like discussing business ideas with a friend. Interactive features rapid, back-and-forth exchanges, like messaging with friends online. The document concludes that interactive communication is most effective because it allows for real-time responses.

1. Love Brief
COMMUNICATIONS
Louise Brown N00122035

2. What Will I Look At?
●
Definition of Communication
●
The Three Types
●
Explain Each Type
●
What I Believe Is The Most Effective

3. What is Communication?
“Communication is simply the act of
transferring information from one place
to another.”
http://www.skillsyouneed.com/general/what-is-communication.html

4. The Three Types
●
Linear
●
Transactional
●
Interactive

5. Linear
●
Sender- Message- Reciever
●
One way communication
●
I listen to a song that I
love by my favourite
band, the band is
communicating their
song/message to me but
there is no response to
this or no reply. The
communication is
intended to be one way
only.

6. INTERACTIVE
●
●
Sender- Message- Reciever- MessageSender
Many messages sent back and forward
I love my friends, so I
spend a lot of time talking
to them via text, phone
call and the most popular
being Facebook. When
my friends are online at
the same time as me
messages are sent
instantly between us one
after the other.

7. TRANSACTIONAL
●
Sender- Receiver
●
Two way communication
I would love to set up my own
company and be my own boss, my
friend would too. If we were to try
and set up a company together we
would need to sit down and throw
out a few business ideas that we
had. This is ideas going back and
forth and I would be both a sender
and a receiver of the messages.

8. The most effective form?

I believe the most effective form of
communication is interactive because it is
in the moment back and forth
communication.

9. ●
●
●
●
●
●
Transactional image:
www.gustavosarnarimkt.wordpress.com
Linear image: www.presentermedia.com
www.skillsyouneed.com/general/what-iscommunication.html
Interactive image: www.slashgear.com
www.iadt.ie/webapps/portal/frameset.jsp?
tab_tab_group_id=_2_1&url=%2Fwebapps
%2Fblackboard%2Fexecute%2Flauncher
%3Ftype%3DCourse%26id%3D_1475_1%26url
%3D

10. ●
●
●
●
●
●
Transactional image:
www.gustavosarnarimkt.wordpress.com
Linear image: www.presentermedia.com
www.skillsyouneed.com/general/what-iscommunication.html
Interactive image: www.slashgear.com
www.iadt.ie/webapps/portal/frameset.jsp?
tab_tab_group_id=_2_1&url=%2Fwebapps
%2Fblackboard%2Fexecute%2Flauncher
%3Ftype%3DCourse%26id%3D_1475_1%26url
%3D