SlideShare a Scribd company logo
Class exercise
MBA 2A

Feuvrier Estelle
Pinto Dos Santos Tiffany
Lucet Valentin
The example of LoungeUp

• Increase the customer relationship and loyalty
• Develop business (conciergerie, room service…)
• Additional values for hotels
• Mobile, tablets, and computer apps (adaptation)
• Enhances client experience
• Give the choice to the customers between tech and human
relationship
Competition btw independent hotels and
big brands hotels

• This kind of apps enables independent hotels and groups to
offer a service similar to what bigger brands suggest.
• It also permits the smaller hotels to adapt to a larger clientele

segmentation.
Application strengths and
weaknesses
• Strengths

• Weaknesses

– Improve CRM

– Employees approval and training

– Advantages for operations

– Cost money to hotels

– Easy access from different supports

– Risk to loose to human contact with

for guests
– Increase upsell opportunities
– Increase guest loyalty

the clients

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LoungeUp ROI

  • 1. Class exercise MBA 2A Feuvrier Estelle Pinto Dos Santos Tiffany Lucet Valentin
  • 2. The example of LoungeUp • Increase the customer relationship and loyalty • Develop business (conciergerie, room service…) • Additional values for hotels • Mobile, tablets, and computer apps (adaptation) • Enhances client experience • Give the choice to the customers between tech and human relationship
  • 3. Competition btw independent hotels and big brands hotels • This kind of apps enables independent hotels and groups to offer a service similar to what bigger brands suggest. • It also permits the smaller hotels to adapt to a larger clientele segmentation.
  • 4. Application strengths and weaknesses • Strengths • Weaknesses – Improve CRM – Employees approval and training – Advantages for operations – Cost money to hotels – Easy access from different supports – Risk to loose to human contact with for guests – Increase upsell opportunities – Increase guest loyalty the clients