2. 
Make guests loyal
- Remembering the guest’s preferences
- Word of mouth
- Special offers
- Keep in touch after the client’s stay

3. 
Hotel reputation
- 50% of guests look at TripAdvisor’s comments
- High connectivity
- 85% of the travelers have smartphones

4. 
Internal services
- Decrease the language barrier
- Avoid to forget guests’ requests
- Desynchronization of the service delivery
- More modern service
- More interactions between the staff and clients but
also between guests.

5. 
Reduce costs
- Direct reservation with the hotel channels (phone,
mail, fax)
- Reduction of reservations through OTA, reduce
commissions
- Increase the number of reservations in the hotel
facilities (restaurant, bar, spa…)