LoungeUp is a mobile and web application that helps hotels improve the customer experience and relationship by allowing guests to access concierge services, order room service, and get hotel information from any device. It gives hotels tools to increase loyalty and revenue while providing guests with a choice between digital and personal interactions. The app helps independent hotels compete with large brands by offering similar services and allows smaller properties to attract new customer segments. While it strengthens customer relationship management and operations, implementing LoungeUp requires approval from employees and training, costs money for hotels, and risks reducing personal contact with guests.
2. The example of LoungeUp
• Increase the customer relationship and loyalty
• Develop business (conciergerie, room service…)
• Additional values for hotels
• Mobile, tablets, and computer apps (adaptation)
• Enhances client experience
• Give the choice to the customers between tech and human
relationship
3. Competition btw independent hotels and
big brands hotels
• This kind of apps enables independent hotels and groups to
offer a service similar to what bigger brands suggest.
• It also permits the smaller hotels to adapt to a larger clientele
segmentation.
4. Application strengths and
weaknesses
• Strengths
• Weaknesses
– Improve CRM
– Employees approval and training
– Advantages for operations
– Cost money to hotels
– Easy access from different supports
– Risk to loose to human contact with
for guests
– Increase upsell opportunities
– Increase guest loyalty
the clients
