2. MARKETING CHALLENGE
Startup business.
Objective:
Produce an eco friendly product
along with accomplishment of social
responsibility.
Decisions:
Investment
Financing
Social responsibility
3. MARKET OPPORTUNITIES
Waste bin out of waste materials
Eco friendly product.
Made out of disposed plastic.
Market can be segmented according to
the needs of customers.
No competition-new idea
No competition- wider market
4. BUSINESS PLAN
Funds : own investment, loan from
banks.
Fixed assets : Flat structured
building, machinery
Raw materials : Dumped
wastes, buying wastes from rag
pickers.
Man power : unemployed
people, unskilled and skilled labors.
5. COST OF PRODUCTION
Fixed cost : Rs 10,00,000
Variable cost : Rs 11 per unit
Interest rates : 8.25%
Depreciation rate : 15.33%
Cost recovery : 2.5 years (per
year sales 50000 units)
6. TARGET MARKET
Corporate sector
Business houses
Schools and colleges
Government buildings
Shopping malls
Stadiums
Cinema halls
Hospitals
Household
9. PRICING
MRP : Rs 20 per unit
Wholesale price : Rs 18 per unit
Fixed Investment : Rs 4 per unit
Variable Investment : Rs 11 per unit
Profit : Rs 5 per unit
10. DIVERSIFICATION
Provide customers with
other eco friendly products
such as pen stand, paper
weights,yoga mats.