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Pitch deck
About us
At Contoso, we empower organizations
to foster collaborative thinking to further drive
workplace innovation. By closing the loop
and leveraging agile frameworks, we help
businesses grow organically and foster a
consumer-first mindset.
Company
overview
Product
overview
First beautifully designed product that's both
stylish and functional
Problem
• Market gap: few, if any, products on the
market help customers like we do
• Customers: 66% of US consumers spend
money on multiple products that
only partially resolves their issue
• Financials: millennials account for about a
quarter of the $48 billion spent on other
products in 2018
• Costs: loss of productivity costing
consumers thousands of dollars
• Usability: customers want something
easy to use that helps make their life
easier
Product benefits
Online store and market swap
6
Our competition
• Our product is priced below that of other
companies on the market
• Design is simple and easy to use, compared
to the complex designs of the competitors
• Affordability is the main draw for our
consumers to our product
• Company A product is more expensive
• Companies B & C product is expensive and
inconvenient to use
• Companies D & E product is affordable, but
inconvenient to use
7
Product overview
• Unique
• First to market
• Tested
• Authentic
• Only product specifically dedicated to this niche market
• First beautifully designed product that's both stylish and
functional
• Conducted testing with college students in the area
• Designed with the help and input of experts in the field
8
Growth strategy
• Feb 20XX: roll out product to high
profile or top-level participants to help
establish the product
• May 20XX: release the product to the
public and monitor press release and
social media accounts
• Oct 20XX: gather feedback and adjust
product design as necessary
9
Market overview
• Opportunity to build
• Fully inclusive market
• Total addressable market
• Freedom to invent
• Selectively inclusive
market
• Serviceable available
market
Clients Orders
Gross
revenue
Net revenue
20XX 10 100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
10
Solution
Our product makes consumer lives easier, and no other product
on the market offers the same features
• Gen Z (18-25 years old)
• Reduce expenses for replacement products
• Simple design that gives customers the targeted information
they need
• Close the gap
• Target audience
• Cost savings
• Easy to use
11
Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
12
Thank you
Brita Tamm
502-555-0152
brita@firstupconsultants.com
www.firstupconsultants.com

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Light sales pitch presentation NEWNEWNEW

  • 2. About us At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help businesses grow organically and foster a consumer-first mindset.
  • 4. Product overview First beautifully designed product that's both stylish and functional
  • 5. Problem • Market gap: few, if any, products on the market help customers like we do • Customers: 66% of US consumers spend money on multiple products that only partially resolves their issue • Financials: millennials account for about a quarter of the $48 billion spent on other products in 2018 • Costs: loss of productivity costing consumers thousands of dollars • Usability: customers want something easy to use that helps make their life easier
  • 6. Product benefits Online store and market swap 6
  • 7. Our competition • Our product is priced below that of other companies on the market • Design is simple and easy to use, compared to the complex designs of the competitors • Affordability is the main draw for our consumers to our product • Company A product is more expensive • Companies B & C product is expensive and inconvenient to use • Companies D & E product is affordable, but inconvenient to use 7
  • 8. Product overview • Unique • First to market • Tested • Authentic • Only product specifically dedicated to this niche market • First beautifully designed product that's both stylish and functional • Conducted testing with college students in the area • Designed with the help and input of experts in the field 8
  • 9. Growth strategy • Feb 20XX: roll out product to high profile or top-level participants to help establish the product • May 20XX: release the product to the public and monitor press release and social media accounts • Oct 20XX: gather feedback and adjust product design as necessary 9
  • 10. Market overview • Opportunity to build • Fully inclusive market • Total addressable market • Freedom to invent • Selectively inclusive market • Serviceable available market Clients Orders Gross revenue Net revenue 20XX 10 100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 10
  • 11. Solution Our product makes consumer lives easier, and no other product on the market offers the same features • Gen Z (18-25 years old) • Reduce expenses for replacement products • Simple design that gives customers the targeted information they need • Close the gap • Target audience • Cost savings • Easy to use 11
  • 12. Financials Year 1 Year 2 Year 3 Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 12