Lorenc+Yoo Design is an environmental graphic design firm specializing in exhibits, museums, signage and graphics. Founded in 1978, they take a scientific approach to design focused on the client's story. They develop comprehensive signage programs analyzing traffic flows, destinations and amenities. Their process includes research, programming, conceptual design and development to create wayfinding solutions seamlessly integrated with architecture.
Thirdmark Studios is a full service graphic design firm offering various design services including signage and wayfinding programs, brand identities, printed communications, and digital media. They provide creative solutions tailored to each client's unique project needs. Some of their portfolio includes signage design for hotels like the W Hotel and Toronto Marriott Hotel, as well as branding work for clients such as BBG-BBGM architects and the Gateway Center shopping complex.
Lorenc+Yoo Design specializes in "environmental communication graphic design" to convey brand messages through unique spaces. Founded in 1978, the firm creates exhibits, signage, and other designs for major brands to seamlessly blend form and function. Using multidisciplinary teams, LYD develops culturally-sensitive designs for projects worldwide, helping clients share their stories through environments.
AdPro, is an all-in-one Web application that revolutionizes the outdoor advertising industry. AdPro combines our NEXTMap DSM data with third party census and traffic data into one convenient and easy to use AdPro Web service. Created for both media owners, to better manage and price their billboard locations, as well as media buyers, AdPro facilitates more informed decisions when planning an advertising campaign.
AdPro Makes it Easy
All subscribers to AdPro will benefit from:
Access to AdPro’s demographic ranking functionality, identifying where media locations best fit campaign targets
AdPro’s exposure calculation, identifying where a media location can be seen from and for how long that media location will remain in sight, dwell time.
Traffic speed and congestion data. This traffic data is aggregated and averaged constantly to provide historical speed and congestion patterns surrounding media locations
Batch import functionality, 3D and street view imaging, and AdPro API integration
NEXTMap 3D city models, unlimited media location reports, and private labeling
Access to a designated support specialist
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
The document discusses the evolution of digital media from a top-down approach to a bottom-up approach. It outlines how media buyers used to treat all audiences the same by buying impressions across many websites (top-down). Now, buyers can analyze audience data to target media to specific profiles and segmentations using APIs to access billions of opportunities (bottom-up). The Media Kitchen advocates starting with rich audience profiles and overlaying appropriate media contexts to those audiences.
This document provides summaries of branding and design projects for various clients. The projects involved redesigning logos, developing brand guidelines, and designing interfaces and websites. Key details include rebranding efforts that increased visibility and revenue, wireframing websites with over 100 pages on tight deadlines, and creating style guides for corporate applications and e-commerce sites. The projects aimed to make brands appear fresh, young, and innovative through visual design and digital strategies.
This document provides summaries of branding and design projects for various clients. The projects involved redesigning logos, developing brand guidelines, and designing interfaces and websites. Key details include rebranding efforts that increased visibility and revenue, wireframing websites with over 100 pages on tight deadlines, and creating style guides for corporate applications and e-commerce sites. The projects demonstrate experience across branding, interface design, and usability work.
Thirdmark Studios is a full service graphic design firm offering various design services including signage and wayfinding programs, brand identities, printed communications, and digital media. They provide creative solutions tailored to each client's unique project needs. Some of their portfolio includes signage design for hotels like the W Hotel and Toronto Marriott Hotel, as well as branding work for clients such as BBG-BBGM architects and the Gateway Center shopping complex.
Lorenc+Yoo Design specializes in "environmental communication graphic design" to convey brand messages through unique spaces. Founded in 1978, the firm creates exhibits, signage, and other designs for major brands to seamlessly blend form and function. Using multidisciplinary teams, LYD develops culturally-sensitive designs for projects worldwide, helping clients share their stories through environments.
AdPro, is an all-in-one Web application that revolutionizes the outdoor advertising industry. AdPro combines our NEXTMap DSM data with third party census and traffic data into one convenient and easy to use AdPro Web service. Created for both media owners, to better manage and price their billboard locations, as well as media buyers, AdPro facilitates more informed decisions when planning an advertising campaign.
AdPro Makes it Easy
All subscribers to AdPro will benefit from:
Access to AdPro’s demographic ranking functionality, identifying where media locations best fit campaign targets
AdPro’s exposure calculation, identifying where a media location can be seen from and for how long that media location will remain in sight, dwell time.
Traffic speed and congestion data. This traffic data is aggregated and averaged constantly to provide historical speed and congestion patterns surrounding media locations
Batch import functionality, 3D and street view imaging, and AdPro API integration
NEXTMap 3D city models, unlimited media location reports, and private labeling
Access to a designated support specialist
TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
The document discusses the evolution of digital media from a top-down approach to a bottom-up approach. It outlines how media buyers used to treat all audiences the same by buying impressions across many websites (top-down). Now, buyers can analyze audience data to target media to specific profiles and segmentations using APIs to access billions of opportunities (bottom-up). The Media Kitchen advocates starting with rich audience profiles and overlaying appropriate media contexts to those audiences.
This document provides summaries of branding and design projects for various clients. The projects involved redesigning logos, developing brand guidelines, and designing interfaces and websites. Key details include rebranding efforts that increased visibility and revenue, wireframing websites with over 100 pages on tight deadlines, and creating style guides for corporate applications and e-commerce sites. The projects aimed to make brands appear fresh, young, and innovative through visual design and digital strategies.
This document provides summaries of branding and design projects for various clients. The projects involved redesigning logos, developing brand guidelines, and designing interfaces and websites. Key details include rebranding efforts that increased visibility and revenue, wireframing websites with over 100 pages on tight deadlines, and creating style guides for corporate applications and e-commerce sites. The projects demonstrate experience across branding, interface design, and usability work.
Zapiens provides design, development, and consulting services for various digital projects including websites, blogs, online magazines, and social media strategies. Some of Zapiens' clients include Ink Magazine, Juanjo Oliva, Tali Shoes, Mercedes Benz, Ramses Life&Food, Mercado San Anton, La Fabrica, NMarch Comunicacion, BBVA, Carrefour, El Corte Ingles, Vodafone, Grupo Osborne, Coca-Cola, Jameson, Mercado San Miguel, Mazda, Peugeot, Repsol, Pepsi, Bwin, Berlys, and Ron Barcelo. Zapiens works on concepts, designs,
Design Expo (pty) ltd is an event production company established in 2011 that specializes in exhibition design, architecture, and event management. They aim to work closely with clients to convey their key messages through diverse and impactful events. Design Expo offers a full range of services including event planning, design, logistics, and technical support to ensure events are successful. Their experience and attention to detail make them well-suited to produce outstanding events for clients.
VDIS10022 Advanced Graphic Desgin Studio - Lecture 4 - From Brief to Final Ou...Rachel Hawkins
THE BEST WAY TO TRACK A DESIGN PROJECT FROM BRIEF TO FINAL OUTCOME IS TO LOOK AT CASE STUDIES OF REAL WORLD DESIGN PROJECTS AND THEIR CLIENT SPECIFIC OUTCOMES. This lecture will present a case study on the AGDA rebrand released in March 2014.
This document provides an overview of TOTO Ltd., including its company profile, mission, values, and research methodology used in the study. Some key points:
- TOTO was founded in 1917 in Japan and is a manufacturer of sanitary ware and other bathroom products. It has established joint ventures across Asia.
- TOTO's corporate values emphasize improving customers' lives and contributing to the community. Its mission involves expanding into a "Living Environment Business" beyond bathrooms.
- The document outlines TOTO's plans like Kizuna, Raku, and Clean Town to increase living space usage and conserve the environment.
- Both primary and secondary research methods like surveys and site visits were used to
This project was selected by faculty and industry representatives for exhibition at the Vanguard Office Concepts/Tecknion Showroom opening held on April 10, 2008.
It was also submitted for consideration for the 2008 Gensler Brinkmann Scholarship for interior design students.
The document discusses design strategy and its relationship to business strategy. It defines design strategy as deciding what to create with a long term perspective of 3-5 years, taking a systemic view. A design strategist works at the intersection of design, research insights, and business strategy, translating insights into solutions and connecting design efforts to business goals. The key is to scope opportunities, define consumer value, focus on generating real business value, and develop tactics to achieve strategies. Design thinking and strategic design management can be used to innovate and create superior customer experiences that drive business success.
In my branding and brand identity portfolio, I present a collection of projects that exemplify my expertise in crafting distinctive brand identities. Each project reflects a deep understanding of the client's vision, target audience, and market positioning.
From logo designs that serve as the cornerstone of brand recognition to comprehensive brand guidelines that ensure consistency across all touchpoints, my portfolio showcases a holistic approach to branding. I have created visual identities for a diverse range of clients, spanning industries such as technology, hospitality, fashion, and beyond.
My portfolio demonstrates a commitment to creativity, innovation, and strategic thinking. Whether it's developing a new brand from scratch or refreshing an existing identity, I strive to capture the essence of the brand and communicate its unique story through design.
In addition to traditional branding elements, my portfolio includes collateral such as business cards, letterheads, packaging, and digital assets. I leverage a mix of typography, color theory, imagery, and graphic elements to create cohesive brand experiences that resonate with audiences and leave a lasting impression.
Furthermore, I showcase my ability to adapt to various mediums and platforms, including print, web, and mobile. I have also collaborated with clients on brand strategy, helping to define their brand voice, values, and positioning in the market.
Overall, my branding and brand identity portfolio exemplifies my passion for design, my dedication to client satisfaction, and my ability to create meaningful brand experiences that resonate with audiences and drive business success.
The document discusses the branding and packaging design project for Kaffetrad, a Swedish coffee brand looking to enter the American market. It describes the simple, clean and minimal identity and packaging that reflects Sweden's modern design aesthetic. The coffee bags will feature a dimpled bag with a wrap-around sticker displaying the flavor. Each blend will have a color-coded label that gets darker or lighter depending on the intensity of the coffee.
REKA is a branding and design agency established in 2016 that works with clients across various industries and scales. They utilize various design media to introduce brands to the world appropriately. REKA believes comprehensive brand and customer analysis is key to success. They have an experienced team of designers to guarantee optimal results. REKA also has printing facilities and stays up to date on design trends to balance aesthetics and value. They offer identity, communication, experience, and offset print services.
A portfolio of my favourite projects from 2014 - 2020.
Includes case studies on:
WrestleTalk Magazine
The Diamond - Sheffield University
Voar Alto - Budget Airline App
Wrestling Merchandise
ACLR8 | Rampage Training
Woke Up Dead Album Artwork
IN - Hiscox Lighting Concept
This senior living facility design focuses on engagement and purposeful interactions for residents with dementia. The floor plan incorporates small activity nodes throughout for residents to participate in meaningful exchanges. Each area will employ and engage residents in a tranquil environment without overstimulation. The design aims to incorporate the local community into residents' daily lives.
Pi Visions - a Design Agency - Portofolio 2017Udit Aggarwal
This digital agency is based in Navi Mumbai and has a team of creative individuals. They focus on creating unique online presences for clients through innovative and user-friendly designs. Over 10 years, they have helped companies in various industries with branding, websites, videos, and other digital media. Their process begins with developing a big idea to guide visually appealing and effective designs that deliver results.
Helping brands grow is Dexter Communications' focus. They offer branding, design, photography, video production, and web application services to help communicate clients' messages effectively. Their goal is to analyze competitors and create fresh, strategic designs that get customers' brands noticed while keeping the core objective in mind. Dexter Communications provides various advertising and branding services including logo design, print and web design, photography, and video production to help brands stand out.
This document provides biographical and professional details about Joshua June Ho Suh, including:
- His academic qualifications including a PhD in Space Design from Hongik University and an MFA in Interaction Design from Domus Academy.
- His professional experience including roles as Director of a design team and Manager of exhibition design teams for various companies in South Korea.
- A selection of his exhibition, spatial, and interaction design works from 2009-1997 including projects for airports, museums, and trade shows.
- His professional membership in several Korean design associations.
- His contact information and an introduction describing his expertise in exhibition design and space planning, as well as interaction design.
Implementing SIP Trunking: Keys to Ensuring InteroperabilityXO Communications
These are the slides used during the webinar hosted by Enterprise Connect. Steve Carter and Sorell Slaymaker were the speakers.
The event was sponsored by XO Communications.
This document contains summaries of graphic design projects by Manuel Távora. It includes summaries of brand identities, logos, stationery, flyers, posters, and catalogs created for various clients. Highlights include logos and branding for Macrometria, Source Tech, OTO Arquitetos, and Deli Delux. It also includes summaries of promotional materials created for events like Dubscover Techscover DJ nights and the Eames Office catalog.
The document outlines plans for promoting a design course through an unconventional exhibition and performance. It discusses using art objects designed by students as installations to tell a story through different scenes. Visitors would experience the performance by walking through the installations on a moving platform. The event is intended to generate interest in design and the school. Web promotion would link the exhibition's website to the school's site and partner/sponsor sites to create an interactive community for students and alumni.
This portfolio contains samples of the author's graphic design, marketing and photography works. It includes brand identities and logos created for companies in Spain, England and during university studies. The portfolio aims to showcase graphic design skills as well as experience in marketing areas such as events, advertising and public relations.
Zapiens provides design, development, and consulting services for various digital projects including websites, blogs, online magazines, and social media strategies. Some of Zapiens' clients include Ink Magazine, Juanjo Oliva, Tali Shoes, Mercedes Benz, Ramses Life&Food, Mercado San Anton, La Fabrica, NMarch Comunicacion, BBVA, Carrefour, El Corte Ingles, Vodafone, Grupo Osborne, Coca-Cola, Jameson, Mercado San Miguel, Mazda, Peugeot, Repsol, Pepsi, Bwin, Berlys, and Ron Barcelo. Zapiens works on concepts, designs,
Design Expo (pty) ltd is an event production company established in 2011 that specializes in exhibition design, architecture, and event management. They aim to work closely with clients to convey their key messages through diverse and impactful events. Design Expo offers a full range of services including event planning, design, logistics, and technical support to ensure events are successful. Their experience and attention to detail make them well-suited to produce outstanding events for clients.
VDIS10022 Advanced Graphic Desgin Studio - Lecture 4 - From Brief to Final Ou...Rachel Hawkins
THE BEST WAY TO TRACK A DESIGN PROJECT FROM BRIEF TO FINAL OUTCOME IS TO LOOK AT CASE STUDIES OF REAL WORLD DESIGN PROJECTS AND THEIR CLIENT SPECIFIC OUTCOMES. This lecture will present a case study on the AGDA rebrand released in March 2014.
This document provides an overview of TOTO Ltd., including its company profile, mission, values, and research methodology used in the study. Some key points:
- TOTO was founded in 1917 in Japan and is a manufacturer of sanitary ware and other bathroom products. It has established joint ventures across Asia.
- TOTO's corporate values emphasize improving customers' lives and contributing to the community. Its mission involves expanding into a "Living Environment Business" beyond bathrooms.
- The document outlines TOTO's plans like Kizuna, Raku, and Clean Town to increase living space usage and conserve the environment.
- Both primary and secondary research methods like surveys and site visits were used to
This project was selected by faculty and industry representatives for exhibition at the Vanguard Office Concepts/Tecknion Showroom opening held on April 10, 2008.
It was also submitted for consideration for the 2008 Gensler Brinkmann Scholarship for interior design students.
The document discusses design strategy and its relationship to business strategy. It defines design strategy as deciding what to create with a long term perspective of 3-5 years, taking a systemic view. A design strategist works at the intersection of design, research insights, and business strategy, translating insights into solutions and connecting design efforts to business goals. The key is to scope opportunities, define consumer value, focus on generating real business value, and develop tactics to achieve strategies. Design thinking and strategic design management can be used to innovate and create superior customer experiences that drive business success.
In my branding and brand identity portfolio, I present a collection of projects that exemplify my expertise in crafting distinctive brand identities. Each project reflects a deep understanding of the client's vision, target audience, and market positioning.
From logo designs that serve as the cornerstone of brand recognition to comprehensive brand guidelines that ensure consistency across all touchpoints, my portfolio showcases a holistic approach to branding. I have created visual identities for a diverse range of clients, spanning industries such as technology, hospitality, fashion, and beyond.
My portfolio demonstrates a commitment to creativity, innovation, and strategic thinking. Whether it's developing a new brand from scratch or refreshing an existing identity, I strive to capture the essence of the brand and communicate its unique story through design.
In addition to traditional branding elements, my portfolio includes collateral such as business cards, letterheads, packaging, and digital assets. I leverage a mix of typography, color theory, imagery, and graphic elements to create cohesive brand experiences that resonate with audiences and leave a lasting impression.
Furthermore, I showcase my ability to adapt to various mediums and platforms, including print, web, and mobile. I have also collaborated with clients on brand strategy, helping to define their brand voice, values, and positioning in the market.
Overall, my branding and brand identity portfolio exemplifies my passion for design, my dedication to client satisfaction, and my ability to create meaningful brand experiences that resonate with audiences and drive business success.
The document discusses the branding and packaging design project for Kaffetrad, a Swedish coffee brand looking to enter the American market. It describes the simple, clean and minimal identity and packaging that reflects Sweden's modern design aesthetic. The coffee bags will feature a dimpled bag with a wrap-around sticker displaying the flavor. Each blend will have a color-coded label that gets darker or lighter depending on the intensity of the coffee.
REKA is a branding and design agency established in 2016 that works with clients across various industries and scales. They utilize various design media to introduce brands to the world appropriately. REKA believes comprehensive brand and customer analysis is key to success. They have an experienced team of designers to guarantee optimal results. REKA also has printing facilities and stays up to date on design trends to balance aesthetics and value. They offer identity, communication, experience, and offset print services.
A portfolio of my favourite projects from 2014 - 2020.
Includes case studies on:
WrestleTalk Magazine
The Diamond - Sheffield University
Voar Alto - Budget Airline App
Wrestling Merchandise
ACLR8 | Rampage Training
Woke Up Dead Album Artwork
IN - Hiscox Lighting Concept
This senior living facility design focuses on engagement and purposeful interactions for residents with dementia. The floor plan incorporates small activity nodes throughout for residents to participate in meaningful exchanges. Each area will employ and engage residents in a tranquil environment without overstimulation. The design aims to incorporate the local community into residents' daily lives.
Pi Visions - a Design Agency - Portofolio 2017Udit Aggarwal
This digital agency is based in Navi Mumbai and has a team of creative individuals. They focus on creating unique online presences for clients through innovative and user-friendly designs. Over 10 years, they have helped companies in various industries with branding, websites, videos, and other digital media. Their process begins with developing a big idea to guide visually appealing and effective designs that deliver results.
Helping brands grow is Dexter Communications' focus. They offer branding, design, photography, video production, and web application services to help communicate clients' messages effectively. Their goal is to analyze competitors and create fresh, strategic designs that get customers' brands noticed while keeping the core objective in mind. Dexter Communications provides various advertising and branding services including logo design, print and web design, photography, and video production to help brands stand out.
This document provides biographical and professional details about Joshua June Ho Suh, including:
- His academic qualifications including a PhD in Space Design from Hongik University and an MFA in Interaction Design from Domus Academy.
- His professional experience including roles as Director of a design team and Manager of exhibition design teams for various companies in South Korea.
- A selection of his exhibition, spatial, and interaction design works from 2009-1997 including projects for airports, museums, and trade shows.
- His professional membership in several Korean design associations.
- His contact information and an introduction describing his expertise in exhibition design and space planning, as well as interaction design.
Implementing SIP Trunking: Keys to Ensuring InteroperabilityXO Communications
These are the slides used during the webinar hosted by Enterprise Connect. Steve Carter and Sorell Slaymaker were the speakers.
The event was sponsored by XO Communications.
This document contains summaries of graphic design projects by Manuel Távora. It includes summaries of brand identities, logos, stationery, flyers, posters, and catalogs created for various clients. Highlights include logos and branding for Macrometria, Source Tech, OTO Arquitetos, and Deli Delux. It also includes summaries of promotional materials created for events like Dubscover Techscover DJ nights and the Eames Office catalog.
The document outlines plans for promoting a design course through an unconventional exhibition and performance. It discusses using art objects designed by students as installations to tell a story through different scenes. Visitors would experience the performance by walking through the installations on a moving platform. The event is intended to generate interest in design and the school. Web promotion would link the exhibition's website to the school's site and partner/sponsor sites to create an interactive community for students and alumni.
This portfolio contains samples of the author's graphic design, marketing and photography works. It includes brand identities and logos created for companies in Spain, England and during university studies. The portfolio aims to showcase graphic design skills as well as experience in marketing areas such as events, advertising and public relations.
2. Lorenc+Yoo Design boasts a broad skill set, specializing in “environmental for tight quality control, efficient fabrication, and important cultural connections.
communication graphic design,” a genre that includes exhibits, museums, signage, Lorenc+Yoo Design has introduced its innovative design vision and expertise to
and graphics. Founded in 1978, the firm’s philosophy includes exploration, China in 2011 by completing projects for VANKE SKY PRAISE in Longgang, Shenzhen,
inquisitiveness and a commitment to design excellence and innovation executed on and VANKE DREAM TOWN - FISH IN THE GARDEN in Qingyuan, Guangdong.
every project.
The firm’s years of experience working internationally are a realized ambition of its
LYD specializes in creating spaces for some of the world’s most well known brands, principals. Jan Lorenc and partner Chung Youl Yoo are both immigrants to the United
including Georgia-Pacific, Mayo Clinic, UPS, Haworth and Sony-Ericsson. The team States. Lorenc came to the U.S. from Poland, and Yoo immigrated from South Korea,
develops unique messages for each project that convey the client’s individual story living for a time in Latin America. Their respective immigrant experiences inform
and help customers truly experience the client’s brand through sculpture, graphics, their sensitivity to cultural context and history, and entice them to seek new and
and space. “Our job is to set the stage for the client’s message by creating rich different environmental graphic design challenges throughout the world.
environments that communicate on the human level,” says principal Jan Lorenc.
“Our mission is to use design tell the client’s story beautifully.” “Environmental graphic design is versatile and varied,” says Lorenc, “but good
design is consistent in its ability to blend form and function seamlessly and
Strategic alliances with firms in the U.S., Dubai, and Korea allow the firm be elegantly. This is the secret formula of what we’ve done for over 30 years in the
involved in a number of design areas simultaneously. These partnerships also United States and abroad, and we look forward to new opportunities to tell people
provide the firm with access to local talent on international projects, allowing about our clients through valuable design.”
3. DESIGN SERVICES
Lorenc+Yoo Design provides a wide range of design services, from wayfinding or a permanent museum exhibit, the firm transforms a space into a platform to
signage programs, to permanent corporate museum exhibitions. The firm’s communicate brand, history, and value. The firm’s exhibits have launched brands
versatility is possible because of its diverse employee and consultant talent that like Sony-Ericsson, and provided rest and comfort for customers of UPS at the 2008
includes architects, graphic designers, landscape architects, industrial designers, Olympic Games in Beijing. The firm’s design for the Mayo Clinic’s headquarters
and branding and marketing specialists. The firm employs this range of expertise museum tells the story of a medical institution so well that its elements have been
whenever appropriate to contribute to a successful design for its clients. replicated at Mayo’s other locations in the United States. LYD’s designs for Mayo
communicate its high-quality services, organizes its history, and fits perfectly with
The firm offers superior wayfinding and signage services, produced through its architecture and marketing.
intense study of pedestrian and vehicle traffic patterns, understanding of the
relevant space, and attention to creating beautiful designs. Wayfinding programs Sculpture is an important art form that can not only be pleasing to the eye, but also
for hotel convention centers like Gaylord Texan Resort and Convention Center bring communicate an important message. LYD uses sculpture to display information
direction to guests within the 400,000 square foot meeting space. The signage in bold, eye-catching ways. The design for Samsung’s “Rising Hand,” for example,
program for Florida Hospital’s Health Village in Orlando guides individuals where advertises the technology firm’s mobile phone business to international business
they need to be at particularly vital moments. And in many cases, the firm creates travelers in Frankfurt, Kiev, and Toronto. It is modern, sleek, and upgradeable when
wayfinding systems that are modular in nature, allowing for easy replacement, new products come to market. LYD’s lobby directory piece for Hines at Perimeter
repair, and movement. Summit 3003 in Atlanta is a 24-foot-tall piece of art made of stacked glass, lit from
the inside to produce a high-tech feeling.
Exhibition design is the heart of LYD’s business. It allows the firm’s many disciplines
to merge into a unified environment that tells a client’s story to customers, partners,
and employees. Whether a temporary tradeshow exhibit meant to stand for a week,
4. Although every project is different, Lorenc+Yoo Design approaches each
one scientifically, beginning with a discovery process that unveils the
client’s mission and project priorities. The process for designing signage
systems will be different than designing an exhibit, however, the goal is
always to create the most beautiful, functional designs for our clients.
Following the initial discovery phase, the team begins an analysis,
measuring the traffic flows, entry and exit points, and space restrictions.
Then the programming begins, planning design element locations, sizes,
DESIGN PROCESS
and hierarchy. The concept design is next, providing a vision of the end
product to the client. Once the client approves the direction of the design,
the firm begins design development. The design intent process is next,
documenting all the details of the product. Next is the bid/award process,
followed by an administration process in which the firm ensures the
highest standards of detail and finish for the final product.
6. SITE APPROACH & IDENTITY
OPPORTUNITIES B A K E R S T .
▲
PROGRAMMING
A V E .
Once we establish the needs in the constraints, available space, electrical
MOTOR COURT
space, we begin the programming needs, and natural and artificial lighting. ENTRANCE BELOW
T .
process, defining the constraints of This initial analysis helps to determine
S
R .
the program. This entails creating a what locations offer the most value for
E E
C T
MAIN HYATT REGENCY MARRIOTT
hierarchy of sign types that can include the overall program.
R
ENTRANCE MARQUIS
ATLANTA
E
T
identity, informational, and wayfinding
E
H
R
A C
signage. The plan we create in this stage will
T
H
E
be the location plan delivered to
A C
P
E
During this stage, we evaluate a series contractors for preliminary pricing and,
P
INTERNAT’L
of factors to generate the specific later, final implementation. TOWER
designs, including visibility, height
H A R R I S S T .
N
PEACHTREE CENTER
▲
SIGNAGE LOCATION PLAN
15 Atrium Elevators/Telephones ID
20 Restroom ID
22 Grand Hall ID
23 Hanover Hall ID 43
24 Chicago ID
22 32 32 22
30
25 Conference Level ID
20 43
30 Directory
PATH TO CHIGAGO ROOMS
23
31 Elevator Information 32
32 Room ID with Integral Monitor 23
32
24 45 43
20
43 Overhead Directional 32
15 15 25 30
44
44 Wall-Mounted Directional 32
32 31 31
45 Column-Mounted Directional
32
Signage location with site
reference photo
7. CONCEPT DESIGN
After determining the constraints and design. This can be achieved through
needs, our design team moves into rough sketches, perspective drawings
the conceptual design phase. We or basic massing studies. This helps to
begin with thorough research on the communicate the look and feel of the
existing architectural elements of the separate components and the entire
project, new characteristics of any environment. Balance between the
renovated portion, and new, innovative designs and surrounding elements is
techniques. key to creating a user-friendly identity
and wayfinding system.
Through illustration, we explore form,
proportion and style to later use in the
109 Vickery Street www.LorencYooDesign.com GAYLORD OPRYLAND SIGN PROGRAM 00.14
Roswell, Ga 30075 Tel: 770.645.2828 TEXAS DESIGN SKETCHES Sept 13, 2
8. 48'-0"
DESIGN DEVELOPMENT
Once the client chooses the conceptual and architectural elevations and
design direction, we begin developing sections help drive the designs.
the actual signage system. During this
DESIG N IN T EN T DO C U M EN T S
stage, we transfer original concepts into The physical appearance of all signage
24'-0"
dimensioned drawings that illustrate elements is thoroughly explored. We
how the designs will fit into the space. communicate to the client lighting
techniques, specialized finishes and
11/12/03
9/10/03
00.145
We explore overall size, scale, color textures and dimension within the
and material selection for a better environment.
PROJECT NO:
REVISIONS:
understanding of the final product.
DATE:
Scaled 3-D renderings, color studies
▲ DETAILED ELEVATION
NOTE: SEE SHEET #G.S1.8
FOR DETAILS
109 Vickery Street . Roswell, GA 30075-4926 . Phone 770.645.2828 . Fax 770.998.2452
GAYLORD OPRYLAND TEXAS
FILE NAME: 1G.S1.2 Site Entrance Elev
PROJECT:
TITLE:
LORENC YOO DESIGN
G.S1.2
SHEET NO:
▲ MASSING STUDY