L'Oreal Mexico is increasing its use of online video marketing. It operates video channels for brands like Maybelline and Garnier that include TV commercials as well as digital-only content. L'Oreal aims to drive engagement through these videos by encouraging social sharing on platforms like Facebook, YouTube, Google+, and Twitter. A goal is to create video tutorials demonstrating product use that consumers can then share while showing their own looks. Approximately 20% of L'Oreal Mexico's online ad views currently come from mobile devices.