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Do You See Me Now?
This document provides strategies for identifying and connecting with clients. It emphasizes the importance of customer development by continuously verifying what customers want through talking to prospects, experts, and competitors. The key is to tell a good story that focuses on the benefits for customers rather than technical details. Companies must adapt to customers' needs or risk failure, making continuous improvement and refinement crucial.
Do You See Me Now?
- 1. Do You SeeMe Now? Strategies for Identifying and Connecting w/Your Clients
- 2. My Goals: • OneNew Insight • One Question Answered • One Answer Questioned
- 3. Key Terms • hypothesis- A proposed explanation for a phenomenon • Lean Startup Methodology - build a company in small increments by testing & optimizing the details • Minimum Viable Product - the simplest version of your offering that still provides value
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- 5. If you buildit They will not come
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- 7. Same? Nathan Alisha age 7717 fav activity Feeding birds Instagram last purchase medicated linament flavored lip gloss
- 9. Define Your Customer •Age • Race • Career • Salary • Residence • Likes / Dislikes
- 10. There is adifference Nice to have NEED to have vs
- 11. Analyze Your Competitors •Messaging • Advertising strategy • Social media
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- 13. A lways B e Customer D eveloping A.B.C.D.
- 14. Customer Development is… Continuouslyverifying that your customers want what you have to offer.
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- 16. Go to YourCustomers • Talk to prospects • Talk to mentors • Talk to experts • Talk to suppliers • Talk to competitors • READ / SUBSCRIBE TO RELEVANT BLOGS
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- 18. It’s All AboutTrust
- 19. Tell A GoodStory • Nobody is going to do it but you • Thought Leadership • Perfect Your Pitch • <3 Your Story
- 23. “Speeds & Feeds” •Nobody cares how the sausage gets made • Customers care about benefits People don’t buy products. They buy what the product can do for them.
- 24. Channels • Social Media •Blogging • EMAIL!!! • Face-to-Face • Retail
- 25. Continuous Improvement • Answersbegat more questions • Refine • Fail Fast! • Pivot
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- 28. Resources • Hootsuite /Buffer • twtrland.com (producthunt.com) • fiver.com • themeforest.net • namecheap.com • FIND YOUR BLOGS
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