Mojo is a monthly music magazine published in the UK that focuses on classic rock. It has over 87,000 average net circulation and its audience is predominantly male (77%) and wealthy (63%). The front cover features a moody black-and-white photo of George Harrison and uses gold and red text, signaling it is a high-class publication for passionate, knowledgeable music fans without genre boundaries.

1. Looking at Music Magazines

2. Mojo
Classic rock
 Mojo was initially published by Emap, but as of January 2008 has
been published monthly in the UK by Bauer.
 Bauer is a large German publishing group which operates in 15
countries worldwide.
 ABC figures 87,262 total average net circulation from1st January
2011 to 30th June 2011
 Passionate music listeners, the MOJO audience is predominantly
male (77%) and wealthy (63%). These heavy consumers of music
see their passion as discovery without boundaries, genre and
decade being secondary to quality.

3. The front cover of MOJO Over the top of the title
shows a mid shot of George the words ‘The Music
Harrison staring directly at Magazine’ feature, this
the camera looking quite
moody and sinister. This is
further backed up by the
Textual Analysis gives us an indication that
it is a highly established
magazine and is seen to
colour scheme where the be for those that know a
majority if the front cover is lot of music knowledge.
black.
In addition to the black The title is slightly obstructed by
colouring of the front cover pictures of well acclaimed artists,
there is also a use of gold in however this doesn't matter as
the text. This can be seen as a the magazine is highly
sign of class as gold is established so people will know
associated with wealth. There it by the front cover they wont
is also red text which could need to see the title.
be interpreted as a colour of
warning and gloom relating
to the moodiness of George
Harrison in the photo.
The price of the magazine is £4.50, On the front cover it features many
this is a significant amount and older artists and bands this suggests
indicates that it is created for the that the magazine MOJO is
upper class. Included with the targeted to the older generation.
magazine comes a free one of CD. This is further backed up by a
This is used as a unique selling headline saying ‘Epic 80’s.Epic
point (USP) for the magazine. now’.