meets SHE SAYS July 26th, 2012 Emily Lutzker, PhD @lutzker
The 50+ Market is THE Market.                1946-1964 
                Baby Boom in the US                 77 Million bir...
The times they are a changing.Baby Boomers      80% of personal               control overfinancial assets and more than 50...
How much money are we talking about?                 The 55+cohort                 will account for                 over H...
How can we understand them?
 Forever Young The anti-aging industry will top $115 Billion annually in 2015 Still going at i...
Not all Boomers are the same.b. 1946-1954 Leading edge Boomerb. 1955-1965 aka “Generation Jones”
All identify themselves with music:
 “You’re more rocker than rocking chair.”     http://www.youtube.com/watch?v=u9_Dcg8hW...
Trend 1: Music as an emotional triggerPopular music during formative years 18-22Pre-boomer: the Silent Generation b.1925-1...
Trend 1: Music as an emotional triggerb. 1945 – 1954 >>>> 18 in 1963 (now age 58-66)b.1954 – 1963 >>>>> 18 in 1972 (now ag...
 Emerging trend 2: Design for All           Don’t add those safety bars           to the bathroom, make them           a d...
Trend 2 (continued): Design for ALL
      Don’t “age-market” me!  “Don’t call me ‘old’, ‘elder’  ‘senior’, ‘silver’ and ce...
Trend 3:     
50+ is sexy                84,685 Americans age 65 or older had          “In 2010,          cosmetic surgery...
Trend 4: 
Innovative business models for healthcare, tech, consumerproducts, and lifestyle.  Peer to Peer sharing and lear...
Future trends
Thanks!
Want to talk more?
(we have time. we are all living to 100.)                 Emily Lutzker, PhD                 @l...
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Aging2.0 and She Says event at Deutsch July 26, 2012

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Contextualizing the baby boomer market within media and music and trends for the 50+ market. Video available soon.

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Aging2.0 and She Says event at Deutsch July 26, 2012

  1. 1. meets SHE SAYS July 26th, 2012 Emily Lutzker, PhD @lutzker
  2. 2. The 50+ Market is THE Market. 1946-1964 
 Baby Boom in the US 77 Million births They are now ages 48-66 26% of the US population
  3. 3. The times they are a changing.Baby Boomers 80% of personal control overfinancial assets and more than 50% ofdiscretionary spending power. 77% of all They buy prescription drugs, 61% of OTC medication and 80% of all leisure travel.
 Source: BCG, Global Aging, Dec 2011
  4. 4. How much money are we talking about? The 55+cohort will account for over HALF of consumer spending over next 20 years. Source: BCG, Global Aging, Dec 2011
  5. 5. How can we understand them?
 Forever Young The anti-aging industry will top $115 Billion annually in 2015 Still going at it 25% of boomers say they don’t want to retire The Experience Economy They see old age as a time of discovery and personal growth rather than slowing down.* Aging in Place They are reluctant to move into nursing homes and assisted living facilities
  6. 6. Not all Boomers are the same.b. 1946-1954 Leading edge Boomerb. 1955-1965 aka “Generation Jones”
  7. 7. All identify themselves with music:
 “You’re more rocker than rocking chair.” http://www.youtube.com/watch?v=u9_Dcg8hWuU&feature=player_embedded
  8. 8. Trend 1: Music as an emotional triggerPopular music during formative years 18-22Pre-boomer: the Silent Generation b.1925-1945 >>>>>> 18-22 starting in 1943

  9. 9. Trend 1: Music as an emotional triggerb. 1945 – 1954 >>>> 18 in 1963 (now age 58-66)b.1954 – 1963 >>>>> 18 in 1972 (now age 51-58)b. 1962 - 1967 >>>>> 18 in 1980 (now age 45-50)
  10. 10.  Emerging trend 2: Design for All Don’t add those safety bars to the bathroom, make them a design feature from day 1. Make well-designed products for EVERYONE.
  11. 11. Trend 2 (continued): Design for ALL
 Don’t “age-market” me! “Don’t call me ‘old’, ‘elder’ ‘senior’, ‘silver’ and certainly don’t call me ‘young lady’!” -various respondents from Aging 2.0 roundtable, 2011
  12. 12. Trend 3: 
50+ is sexy 84,685 Americans age 65 or older had “In 2010, cosmetic surgery, according to the society. Thats a 21% increase from 2009, when 69,685 older Americans had cosmetic surgery. The most common procedures among seniors are facelift, blepharoplaty (eyelid surgery), liposuction, breast reduction, and breast lift.” (CBS News) http://www.youtube.com/watch?v=1Pfa07ijUCE
  13. 13. Trend 4: 
Innovative business models for healthcare, tech, consumerproducts, and lifestyle. Peer to Peer sharing and learning Coupons and group buying Aging in place / lifestyle communities Looking to the future!
  14. 14. Future trends
  15. 15. Thanks!
Want to talk more?
(we have time. we are all living to 100.) Emily Lutzker, PhD @lutzker http//www.openinvo.com emily@openinvo.com

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